Stacy Wood

Sahebi-Fakhrabad, A., Kemahlioglu-Ziya, E., Handfield, R., Wood, S., Patel, M. D., Page, C. P., & Chang, L. (2023, December 18). In-Hospital Code Status Updates: Trends Over Time and the Impact of COVID-19. AMERICAN JOURNAL OF HOSPICE & PALLIATIVE MEDICINE, Vol. 12. https://doi.org/10.1177/10499091231222188

Wood, S. (2022, June). How Consumers Behave in a Crisis: International Lessons (and Innovations) from COVID-19. JOURNAL OF INTERNATIONAL MARKETING, Vol. 30, pp. 5–12. https://doi.org/10.1177/1069031X221096746

Wood, S., & Schulman, K. (2021). Beyond Politics — Promoting Covid-19 Vaccination in the United States. New England Journal of Medicine, 384(7), e23. https://doi.org/10.1056/nejmms2033790

Wood, S., Pate, M. A., & Schulman, K. (2021). Novel strategies to support global promotion of COVID-19 vaccination. BMJ GLOBAL HEALTH, 6(10). https://doi.org/10.1136/bmjgh-2021-006066

Wood, S., & Schulman, K. (2021, June 2). When Vaccine Apathy, Not Hesitancy, Drives Vaccine Disinterest. JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION, Vol. 6. https://doi.org/10.1001/jama.2021.7707

Wood, S., & Schulman, K. (2019). The Doctor-of-the-Future Is In: Patient Responses to Disruptive Health-Care Innovations. Journal of the Association for Consumer Research, 4(3), 231–243. https://doi.org/10.1086/704106

Robinson, S., & Wood, S. (2018). A "good" new brand - What happens when new brands try to stand out through corporate social responsibility. JOURNAL OF BUSINESS RESEARCH, 92, 231–241. https://doi.org/10.1016/j.jbusres.2018.07.031

Wood, S. (2018). A Case for Marketing in Medicine: Using Consumer Theory to Understand Patient Choice and Improve Patient Care. Health Management Policy and Innovation, 3(1).

Wood, S. (2018). Motivating Change & Innovation: Getting people to try new things requires new tactics. In R. Hill, C. Lamberton, & J. Schwartz (Eds.), Mapping Out Marketing: Navigation Lessons from the Ivory Trenches (pp. 141–143). Oxford,UK: Routledge.

Wood, S., Robinson, S., & Poor, M. (2018). The Efficacy of Green Package Cues For Mainstream versus Niche Brands How Mainstream Green Brands Can Suffer at the Shelf. JOURNAL OF ADVERTISING RESEARCH, 58(2), 165–176. https://doi.org/10.2501/jar-2018-025

Wood, S. (2016). The Psychology of Innovation. Journal of Consumer Research. Retrieved from http://jcr.oxfordjournals.org/content/psychology-innovation-summer-2016

Wood, S., & Hoeffler, S. (2013). Looking Innovative: Exploring the Role of Impression Management in High-Tech Product Adoption and Use. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 30(6), 1254–1270. https://doi.org/10.1111/jpim.12134

Wood, S. (2013). The Value of Customer Recommendations. In H. Jenkins, S. Ford, & J. Green (Eds.), Spreadable Media: Creating Value and Meaning in a Networked Community. New York: New York University Press.

Wood, S. (2012). Prone to Progress: Using Personality to Identify Supporters of Innovative Social Entrepreneurship. JOURNAL OF PUBLIC POLICY & MARKETING, 31(1), 129–141. https://doi.org/10.1509/jppm.11.060

Craig, A. W., Loureiro, Y. K., Wood, S., & Vendemia, J. M. C. (2012). Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising. JOURNAL OF MARKETING RESEARCH, 49(3), 361–372. https://doi.org/10.1509/jmr.09.0007

Wood, S. (2011). Generation Z as Consumers: Trends and Innovation. Retrieved from Institute for Emerging Issues website: https://iei.ncsu.edu/wp-content/uploads/2013/01/GenZConsumers.pdf

Wood, S., McInnes, M. M., & Norton, D. A. (2011). The Bad Thing about Good Games: The Relationship between Close Sporting Events and Game-Day Traffic Fatalities. Journal of Consumer Research, 38(4), 611–621. https://doi.org/10.1086/660164

Wood, S. L., Shinogle, J. A., & McInnes, M. M. (2010). New Choices, New Information: Do Choice Abundance and Information Complexity Hurt Aging Consumers' Medical Decision Making? In A. Drolet, N. Schwarz, & C. Yoon (Eds.), The Aging Consumer: Perspectives from Psychology and Economics (pp. 131–147). New York: Routledge.

Poynor, C., & Wood, S. (2010). Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction. Journal of Consumer Research, 37(1), 159–175. https://doi.org/10.1086/649906

Wood, S. (2010). The Comfort Food Fallacy: Avoiding Old Favorites in Times of Change. Journal of Consumer Research, 36(6), 950–963. https://doi.org/10.1086/644749

Shimp, T. A., Wood, S. L., & Smarandescu, L. (2007). Consumer Testimonials as Self-generated Advertisements: Evaluative Reconstruction Following Product Usage. MSI Working Paper Series, 5(2), 93–113.

Weathers, D., Sharma, S., & Wood, S. L. (2007). Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods. Journal of Retailing, 83(4), 393–401. https://doi.org/10.1016/j.jretai.2007.03.009

Wood, S. L., & Bettman, J. R. (2007). Predicting Happiness: How Normative Feeling Rules Influence (and Even Reverse) Durability Bias. Journal of Consumer Psychology, 17(3), 188–201. https://doi.org/10.1016/s1057-7408(07)70028-1

Shimp, T. A., Wood, S. L., & Smarandescu, L. (2007). Self-Generated Advertisements: Testimonials and the Perils of Consumer Exaggeration. Journal of Advertising Research, 47(4), 453–461. https://doi.org/10.2501/s002184990707047x

Wood, S. L., & Moreau, C. P. (2006). From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations. Journal of Marketing, 70(3), 44–57. https://doi.org/10.1509/jmkg.70.3.044

Rose, R. L., & Wood, S. L. (2005). Paradox and the Consumption of Authenticity through Reality Television. Journal of Consumer Research, 32(2), 284–296. https://doi.org/10.1086/432238

Cotte, J., & Wood, S. L. (2004). Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental Influence. Journal of Consumer Research, 31(1), 78–86. https://doi.org/10.1086/383425

Wooten, D., & Wood, S. L. (2004). In the Spotlight: The Drama of Gift Reception. In C. C. Otnes & T. Lowrey (Eds.), Contemporary Consumption Rituals: A Research Anthology (pp. 213–236). NJ: Lawrence Erlbaum Associates.

Wood, S. L. (2002). Future fantasies: a social change perspective of retailing in the 21st century. Journal of Retailing, 78(1), 77–83. https://doi.org/10.1016/s0022-4359(01)00069-0

Wood, S. L., & Lynch, J. G., Jr. (2002). Prior Knowledge and Complacency in New Product Learning. Journal of Consumer Research, 29(3), 416–426. https://doi.org/10.1086/344425

Wood, S. L., & Swait, J. (2002). Psychological Indicators of Innovation Adoption: Cross-Classification Based on Need for Cognition and Need for Change. Journal of Consumer Psychology, 12(1), 1–13. https://doi.org/10.1207/s15327663jcp1201_01

Wood, S. L. (2001). Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes. Journal of Marketing Research, 38(2), 157–169. https://doi.org/10.1509/jmkr.38.2.157.18847

Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A., & Wood, S. (1997). Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces. Journal of Marketing, 61(3), 38–53. https://doi.org/10.1177/002224299706100303