@article{han_li_xu_2024, title={Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping}, volume={5}, ISSN={["1758-7433"]}, url={https://doi.org/10.1108/JFMM-01-2023-0009}, DOI={10.1108/JFMM-01-2023-0009}, abstractNote={Purpose The COVID-19 pandemic has brought dramatic life changes to consumers. From the perspective of fashion shopping, this study aims to provide an understanding of how consumers have coped with the pandemic to maintain their physical and mental well-being. Design/methodology/approach Utilizing an observational research method, this study extracted and analyzed text data from Twitter, focusing on fashion consumption-related tweets posted by consumers in May 2020. Content analysis was employed to reveal consumers' coping strategies during the pandemic. Findings Through fashion shopping, consumers have employed various strategies to cope with the problems incurred during the pandemic as well as the associated emotional stress. Specifically, problem-focused strategies included both active coping and restraint coping. Emotion-focused strategies included positive reinterpretation, acceptance, mental disengagement and seeking social support. Originality/value Theoretically, this study provides empirical evidence for the Coping Orientation to Problems Experienced (COPE) Inventory in the context of using fashion shopping as a venue to cope with a pandemic. Managerial implications are also provided for the fashion industry as well as human service providers to better prepare for future public health crises.}, journal={JOURNAL OF FASHION MARKETING AND MANAGEMENT}, author={Han, Wenna and Li, Jitong and Xu, Yingjiao}, year={2024}, month={May} }
@article{lee_xu_han_2024, title={Consumer coping via fashion shopping during the COVID-19 pandemic: a Stimulus-Organism-Response (SOR) approach}, url={https://doi.org/10.1080/17543266.2024.2375647}, DOI={10.1080/17543266.2024.2375647}, journal={International Journal of Fashion Design, Technology and Education}, author={Lee, Hanna and Xu, Yingjiao and Han, Wenna}, year={2024}, month={Jul} }
@article{han_lee_xu_cheng_2024, title={Impacts of the COVID-19 infodemic on emotions through cognitive appraisals}, volume={6}, ISSN={["1468-4535"]}, url={https://doi.org/10.1108/OIR-12-2023-0616}, DOI={10.1108/OIR-12-2023-0616}, abstractNote={Purpose The COVID-19 outbreak has been accompanied by a massive “infodemic”, characterized by an overabundance of information, both accurate and inaccurate, making it hard for people to find trustworthy sources and reliable guidance. This study aims to investigate how the COVID-19 infodemic (i.e. information overload and untrustworthiness) influences consumers’ emotions (i.e. fear, anxiety and hope) by shaping their cognitive appraisals of the pandemic (i.e. perceived risk and uncertainty). Additionally, this study also investigates how individual differences (i.e. COVID-19 involvement and infection experience) impact their emotion formation process. Design/methodology/approach Data were collected from 815 US consumers aged between 18 and 65 in November 2021 via an online survey. Structural equation modeling and multi-group comparison from AMOS 23 were used to test the proposed relationships. Findings Information overload increased one’s perceived risk and perceived uncertainty of COVID-19, which, in turn, structured the emotional states of fear, anxiety and hope. Information untrustworthiness had a significant impact on risk perception, which led to an increased feeling of fear. Additionally, individuals’ COVID-19 involvement and their infection experience with the coronavirus were found to moderate the cognitive appraisal process in developing emotions. Originality/value This study offers insights into the relationships between the information landscape and cognitive appraisals regarding health crises, specifically the COVID-19 pandemic. Not only enriching emotional well-being literature, it also lends managerial implications for effective communication strategies in global health emergencies. Peer review The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-12-2023-0616}, journal={ONLINE INFORMATION REVIEW}, author={Han, Wenna and Lee, Hanna and Xu, Yingjiao and Cheng, Yang}, year={2024}, month={Jun} }
@inproceedings{han_lee_xu_cheng_2024, title={Information Overload and Information Distrust: How Does Information Environment Influence Consumer Well-being During the COVID-19 Pandemic}, url={https://doi.org/10.31274/itaa.17146}, DOI={10.31274/itaa.17146}, abstractNote={The information environment during the COVID-19 pandemic led to problematic information processing due to the excessive amount of information and inaccuracy issues. Based on Cognitive Appraisal Theory, this study aims to investigate how perceived information overload and information distrust influence consumers’ emotional states (i.e., fear, anxiety, and hope) by shaping their perceptions of the pandemic (i.e., perceived risk and uncertainty). Data were collected from 815 US consumers in November 2021 and analyzed using structural equation modeling. Findings indicated that information overload increased consumers’ perceived risk and uncertainty of COVID-19, which in turn, structured their emotions. Information distrust had a significant impact on risk perception, which led to increased fear. Additionally, consumers’ COVID-19 involvement, as well as their infection and vaccination experience, moderated the emotion formation process. This study lends managerial implications for effective communication strategies in global health emergencies.}, author={Han, Wenna and Lee, Hanna and Xu, Yingjiao and Cheng, Yang}, year={2024}, month={Jan} }
@inproceedings{han_xu_li_2024, title={Understanding Consumer Face Mask Consumption: A MaxDiff-based Cluster Analysis}, url={https://doi.org/10.31274/itaa.17130}, DOI={10.31274/itaa.17130}, abstractNote={This study aims to develop a consumer typology based on the importance of product attributes in consumer face mask consumption during the COVID-19 pandemic. An online survey with a MaxDiff experiment was employed to measure the importance of eight face mask attributes. Data were collected from 563 U.S. consumers during April 2022. Hierarchical Bayes analysis, K-means clustering, Chi-square tests, and ANOVA were used for data analysis. Results suggested that protection and comfort were the most important attributes, while appearance and brand were the least important. Based on the tradeoffs made in their purchase decision-making process, three distinct groups of face mask consumers were identified, named protection-focused, utilitarian-driven, and eco-conscious consumers. A consumer profile was established for each group, reflecting their mask-wearing behaviors, mask type preferences, and demographics. This study provides implications for face mask manufacturers and retailers to develop effective production and target marketing strategies for future respiratory pandemics.}, author={Han, Wenna and Xu, Yingjiao and Li, Jitong}, year={2024}, month={Jan} }
@article{han_xu_2023, title={Chinese consumers' adoption intention toward smart closet: a perspective of psychological needs and motivations}, volume={8}, ISSN={["1754-3274"]}, url={https://doi.org/10.1080/17543266.2023.2249932}, DOI={10.1080/17543266.2023.2249932}, abstractNote={ABSTRACTTackling the problem of ‘having a closet full of clothes but nothing to wear’, Smart Closet emerged in recent years as a digital closet assistant. This study investigates Chinese consumers’ adoption intention toward Smart Closet from a perspective of psychological needs and motivations, integrating the Technology Acceptance Model and Self-Determination Theory. A total of 346 data was collected via an online survey. Structural equation modelling was used to test the proposed hypotheses. Results indicated that two of the three basic psychological needs (autonomy and relatedness) had positive impacts on consumers’ motivational perceptions (usefulness and enjoyment) of Smart Closet, which in turn, positively influenced their adoption intention. Additionally, consumers’ fashion consciousness was found to have moderating effects on the adoption process. This paper not only lends managerial implications to practitioners pertaining to the implementation of Smart Closet, also provides a reference for validating the integrated framework of TAM and SDT.KEYWORDS: Smart Closettechnology acceptance modelself-determination theorymotivationChinese consumer Disclosure statementNo potential conflict of interest was reported by the author(s).Ethics approval statementThis study is reviewed by and conducted with the approval of an institutional review board (IRB).Permission to reproduce material from other sourcesThere are no excerpts from copyrighted works owned by third parties included in this study.Data availability statementThe data that support the findings of this study are available from the corresponding author upon reasonable request.}, journal={INTERNATIONAL JOURNAL OF FASHION DESIGN TECHNOLOGY AND EDUCATION}, author={Han, Wenna and Xu, Yingjiao}, year={2023}, month={Aug} }
@article{han_xu_li_2023, title={Understanding consumer face mask consumption: a MaxDiff-based cluster analysis}, volume={10}, ISSN={["1754-2340"]}, url={https://doi.org/10.1080/00405000.2023.2267408}, DOI={10.1080/00405000.2023.2267408}, abstractNote={AbstractThis study aims to develop a consumer typology based on the importance of product attributes in consumer face mask consumption during the COVID-19 pandemic. An online survey with a MaxDiff experiment was employed to measure the importance of eight face mask attributes. Data were collected from 563 U.S. consumers during April 2022. Hierarchical Bayes analysis, K-means clustering, Chi-square tests, and ANOVA were used for data analysis. Results suggested that protection and comfort were the most important attributes, while appearance and brand were the least important. Based on the tradeoffs made in their purchase decision-making process, three distinct groups of face mask consumers were identified, named protection-focused, utilitarian-driven, and eco-conscious consumers. A consumer profile was established for each group, reflecting their mask-wearing behaviors, mask type preferences, and demographics. This study provides implications for face mask manufacturers and retailers to develop effective production and target marketing strategies for future respiratory pandemics.Keywords: Face maskattribute importanceMaxDiffcluster analysismarket segmentation Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementThe data that support the findings of this study are available from the corresponding author upon reasonable request.Permission to reproduce material from other sourcesThere are no excerpts from copyrighted works owned by third parties included in this study.Additional informationFundingThis work was supported by a grant from the NSRP program at North Carolina State University.}, journal={JOURNAL OF THE TEXTILE INSTITUTE}, author={Han, Wenna and Xu, Yingjiao and Li, Jitong}, year={2023}, month={Oct} }
@inproceedings{han_li_xu_2022, title={Coping During the COVID-19 Pandemic: A Perspective of Fashion Shopping}, url={https://doi.org/10.31274/itaa.15790}, DOI={10.31274/itaa.15790}, abstractNote={With the outbreak of COVID-19, consumers have been experiencing dramatic lifestyle changes. This study aimed to provide a systemic understanding of how consumers cope with the pandemic and the corresponding emotional stress via fashion shopping. A total of 24,934 fashion consumption related Twitter data posted by consumers in May 2020 were collected, and ten percent of them were randomly selected for further qualitative content analysis. Following the Coping Orientation to Problems Experienced Inventory, seven coping strategies were identified. Three problem-focused coping strategies included active coping, restraint coping, and seeking instrumental social support, with the goal to resolve the stressful situation associated with the pandemic. Four emotion-focused coping strategies included positive reinterpretation, acceptance, mental disengagement, and seeking emotional social support, with the goal to manage the negative emotions induced by the pandemic. This study lends managerial implications for social workers and fashion retailers to better prepare for future public health crises.}, author={Han, Wenna and Li, Jitong and Xu, Yingjiao}, year={2022}, month={Dec} }
@inproceedings{hood_han_leonas_2022, title={Emerging Technologies in the Global Textile Complex: Short Video Mobile Applications and Their Use in Marketing}, url={https://doi.org/10.31274/itaa.16026}, DOI={10.31274/itaa.16026}, abstractNote={
This paper explores the evolution of short video mobile applications and their use in brand marketing, as well as how this emerging technology is integrated based on the discipline of management of technology. Social media technologies have emerged over the last decade as a valuable asset for brands looking to expand their reach, and applications like YouTube have long been sources of long-form video marketing. Prior to YouTube’s launch in 2005, branded commercials and short films were the primary means through which brands built relationships with their target consumers (Hosch, 2021). Short video mobile applications are an emerging technology that has the potential to impact the apparel industry, particularly with respect to brands’ marketing strategies. and many prominent social media companies — TikTok, Instagram, YouTube, etc. — have integrated short video capabilities into their platforms in order to capitalize on the rising popularity of short-form content. As social media continues to impact the way that consumers interact with brands, find trends, and purchase apparel products, it is critical to understand this technology and its potential impact on the apparel marketing landscape. This paper explores several best practices that can be executed by apparel brands looking to integrate short video mobile application technologies into their brand marketing strategies, focusing specifically on the strategic positioning and implementation of such applications. }, author={Hood, Sara Lewis and Han, Wenna and Leonas, Karen}, year={2022}, month={Dec} }
@inproceedings{han_xu_2022, title={Investigation of Chinese Consumers’ Adoption Intention Toward Smart Closet: A Perspective of Psychological Needs and Motivations}, url={https://doi.org/10.31274/itaa.13450}, DOI={10.31274/itaa.13450}, abstractNote={Tackling the problem of “having a closet full of clothes but nothing to wear”, Smart Closet apps have emerged in recent years as a digital closet assistant. By integrating the Technology Acceptance Model (TAM) and Self-Determination Theory (SDT), this study investigated Chinese consumers’ adoption intention toward Smart Closet from the motivational and underlying psychological needs perspective. Data from 346 Chinese consumers were collected via an online survey and analyzed by using structural equation modeling (SEM) and multi-group comparisons. Results indicated that two basic psychological needs, perceived autonomy and perceived relatedness, had positive impacts on consumers’ motivational perceptions of Smart Closet, perceived usefulness and perceived enjoyment, which in turn positively influenced their adoption intention. Additionally, consumers’ fashion consciousness was found having a moderating effect on the adoption process. This study not only provides insights of Chinese consumer behavior, also lends managerial implications to practitioners pertaining to the implementation of Smart Closet.}, author={Han, Wenna and Xu, Yingjiao}, year={2022}, month={Sep} }
@inproceedings{han_kim_rothenberg_2022, title={The Importance of Fashion Pop-up Store Format and Brand Type on Enhancing Consumers’ Brand Interest: The Moderating Role of Fashion Leadership}, url={https://doi.org/10.31274/itaa.15806}, DOI={10.31274/itaa.15806}, abstractNote={
Despite the diverse utilizations of pop-up stores, little is known about their marketing outcomes. This study aimed to compare the interaction effects of pop-up store formats and brand types launching pop-up stores in leading to consumer emotions and brand interest. Also, the moderating role of fashion leadership in pop-up retailing was investigated. Built upon the Stimulus-Organism-Response model, a 2 (stationary pop-up store vs. mobile pop-up store) × 2 (brand with both online and offline stores vs. e-commerce only brand) experiment was conducted via an online survey. A total of 189 Millennials and Gen Z consumers were recruited through MTurk. Multiple linear regression analysis results indicated that fashion leaders were more aroused by pop-up stores conducted by typical brands rather than e-commerce only brands; stationary pop-up stores could lead to positive emotions and brand interest for low fashion leadership consumers. This study generates several practical and theoretical implications. }, author={Han, Wenna and Kim, Gwia and Rothenberg, Lori}, year={2022}, month={Dec} }