2014 review

The impact of product portfolio strategy on financial performance: the roles of product development and market entry decisions

[Review of ]. Journal of Product Innovation Management, 31(3), 516–534.

By: W. Kang & M. Montoya

Source: NC State University Libraries
Added: August 6, 2018

2013 journal article

Brand-specific design effects: Form and function

Journal of Product Innovation Management, 30(5), 994–1008.

By: J. Townsend, W. Kang, M. Montoya & R. Calantone

Source: NC State University Libraries
Added: August 6, 2018

2010 journal article

The strategic effects of multimarket contact: Mutual forbearance and competitive response in the personal computer industry

Journal of Marketing Research, 47(3), 415–427.

By: W. Kang, B. Bayus & S. Balasubramanian

Source: NC State University Libraries
Added: August 6, 2018

2007 journal article

Chain-wide and store-level analysis for cross-category management

Journal of Retailing, 83(2), 159–170.

By: W. Kamakura & W. Kang

Source: NC State University Libraries
Added: August 6, 2018