The impact of product portfolio strategy on financial performance: the roles of product development and market entry decisions
[Review of ]. Journal of Product Innovation Management, 31(3), 516–534.
2013 journal article
Brand-specific design effects: Form and function
Journal of Product Innovation Management, 30(5), 994–1008.
2010 journal article
The strategic effects of multimarket contact: Mutual forbearance and competitive response in the personal computer industry
Journal of Marketing Research, 47(3), 415–427.