Wooseong Kang

Works (4)

Updated: July 5th, 2023 15:55

2014 review

The impact of product portfolio strategy on financial performance: the roles of product development and market entry decisions

[Review of ]. Journal of Product Innovation Management, 31(3), 516–534.

By: W. Kang & M. Montoya

Source: NC State University Libraries
Added: August 6, 2018

2013 journal article

Brand-specific design effects: Form and function

Journal of Product Innovation Management, 30(5), 994–1008.

By: J. Townsend, W. Kang, M. Montoya & R. Calantone

Source: NC State University Libraries
Added: August 6, 2018

2010 journal article

The strategic effects of multimarket contact: Mutual forbearance and competitive response in the personal computer industry

Journal of Marketing Research, 47(3), 415–427.

By: W. Kang, B. Bayus & S. Balasubramanian

Source: NC State University Libraries
Added: August 6, 2018

2007 journal article

Chain-wide and store-level analysis for cross-category management

JOURNAL OF RETAILING, 83(2), 159–170.

By: W. Kamakura* & W. Kang n

author keywords: category management; cross-elasticities; heterogeneity; nonstationarity
TL;DR: The proposed factorregression model takes store differences and longitudinal market shifts into account, thereby providing the retail chain manager with unbiased global, chain-level estimates, and provides stable local estimates of cross-category promotion effects at the store level, making it particularly useful for chain-wide and store-level cross- category analysis. (via Semantic Scholar)
Source: Web Of Science
Added: August 6, 2018

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