Yang Cheng

A Digital Communication Twin for Addressing Misinformation: Vision, Challenges, Opportunities

IEEE INTERNET COMPUTING.

AI-powered chatbot communication with customers: Dialogic interactions, satisfaction, engagement, and customer behavior

COMPUTERS IN HUMAN BEHAVIOR, 9.

Contingency theory informs relationship management: Exploring the contingent organization-public relationships (COPR) in a crisis of Mainland China

PUBLIC RELATIONS REVIEW, 6.

Linking CSR Communication to Corporate Reputation: Understanding Hypocrisy, Employees' Social Media Engagement and CSR-Related Work Engagement

SUSTAINABILITY, 2.

Shared Virtual Reality Experiences during the COVID-19 Pandemic: Exploring the Gratifications and Effects of Engagement with Immersive Videos

INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 5.

The Impact of CSR Perceptions on Employees' Turnover Intention during the COVID-19 Crisis in China

INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 7.

The state of social-mediated crisis communication research through the lens of global scholars: An updated assessment

PUBLIC RELATIONS REVIEW, 6.

Virtually Enhancing Public Engagement During the Pandemic: Measuring the Impact of Virtual Reality Powered Immersive Videos on Corporate Social Responsibility Communication

Cheng, Y., Wang, Y., Zhao, W., Zhang, K., Cai, X., & Jiang, H. (2022, July 1). SOCIAL SCIENCE COMPUTER REVIEW, Vol. 7.

Customer-brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts

Cheng, Y., & Jiang, H. (2021, June 3). JOURNAL OF PRODUCT AND BRAND MANAGEMENT, Vol. 6.

Decisions to react after mass shootings: exploring negative affect, relational trust, and public behavioral intentions toward the National Rifle Association

Cheng, Y., & Shen, H. (2021, June 1). JOURNAL OF APPLIED COMMUNICATION RESEARCH, Vol. 6.

Examining organization-public relationships in crises: A thematic meta-analysis of updated literature from 1997 to 2019

Cheng, Y., Funkhouser, C., Raabe, T., & Cross, R. (2021, July 10). JOURNAL OF CONTINGENCIES AND CRISIS MANAGEMENT, Vol. 7.

Media coverage and public perceptions of the THAAD event in China, the United States, and South Korea: a cross-national network agenda-setting study

CHINESE JOURNAL OF COMMUNICATION.

Social Media Influencer Effects on CSR Communication: The Role of Influencer Leadership in Opinion and Taste

Cheng, Y., Hung-Baesecke, C.-J. F., & Chen, Y.-R. R. (2021, July 28). INTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION, Vol. 7.

Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships

SOCIAL SCIENCE COMPUTER REVIEW.

Soft Power with Chinese Characteristics: China Campaign for Hearts and Minds

Cheng, Y. (2021, June 26). CHINESE JOURNAL OF COMMUNICATION, Vol. 6.

The Moderating Effects of Perceived Severity on the Generational Gap in Preventive Behaviors during the COVID-19 Pandemic in the US

INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 18(4).

The NRA in Crisis: Social Identities and Publics' Cognitive and Affective Evaluations

INTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION.

When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020

[Review of ]. PUBLIC RELATIONS REVIEW.

AI-Powered mental health chatbots: Examining users' motivations, active communicative action and engagement after mass-shooting disasters

JOURNAL OF CONTINGENCIES AND CRISIS MANAGEMENT, 28(3), 339–354.

Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust

JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 29(2), 188–198.

Contingent organization-public relationship (COPR) matters: reconciling the contingency theory of accommodation into the relationship management paradigm

JOURNAL OF PUBLIC RELATIONS RESEARCH.

Corporate dialogue in crises of China: Examining dialogic strategies and communicative outcomes in a child abuse scandal

PUBLIC RELATIONS REVIEW, 46(1).

Encountering misinformation online: antecedents of trust and distrust and their impact on the intensity of Facebook use

ONLINE INFORMATION REVIEW.

How Do AI-driven Chatbots Impact User Experience? Examining Gratifications, Perceived Privacy Risk, Satisfaction, Loyalty, and Continued Use

JOURNAL OF BROADCASTING & ELECTRONIC MEDIA.

The Influence of Presumed Fake News Influence: Examining Public Support for Corporate Corrective Response, Media Literacy Interventions, and Governmental Regulation

MASS COMMUNICATION AND SOCIETY.

The presumed influence of digital misinformation: examining US public's support for governmental restrictions versus corrective action in the COVID-19 pandemic

ONLINE INFORMATION REVIEW.

The social-mediated crisis communication research: Revisiting dialogue between organizations and publics in crises of China

PUBLIC RELATIONS REVIEW, 46(1).

Engaging International Publics via Mobile-Enhanced CSR (mCSR): A Cross-National Study on Stakeholder Reactions to Corporate Disaster Relief Efforts

AMERICAN BEHAVIORAL SCIENTIST, 63(12), 1603–1623.

Examining six modes of relationships in a social-mediated crisis in China: an exploratory study of contingent organization-public relationships (COPR)

JOURNAL OF APPLIED COMMUNICATION RESEARCH.

Mobile Corporate Social Responsibility (mCSR): Examining Publics’ Responses to CSR-Based Initiatives in Natural Disasters

International Journal of Strategic Communication, 13(1), 76–93.

Online crisis communication in a post-truth Chinese society: Evidence from interdisciplinary literature

PUBLIC RELATIONS REVIEW, 45(4).

Looking back, moving forward: A review and reflection of the organization-public relationship (OPR) research

Public Relations Review, 44(1), 120–130.

Global questioners: examining journalists’ aggressiveness at Chinese premiers’ press conferences (1993–2015)

Asian Journal of Communication, 27(4), 357–377.

Public relations, media coverage, and public opinion in contemporary China: Testing agenda building theory in a social mediated crisis

Telematics and Informatics, 34(3), 765–773.

Crisis communication in context: Cultural and political influences underpinning Chinese public relations practice

Public Relations Review, 42(1), 201–213.

The third-level agenda-setting study: an examination of media, implicit, and explicit public agendas in China

Asian Journal of Communication, 26(4), 319–332.