Yang “Alice” Cheng (Ph.D., MBA) received a Ph.D. degree from Missouri School of Journalism, which is one of the oldest formal journalism schools in the world. She also graduated with an outstanding academic award from the nationally recognized Crosby MBA program. She is a tenured associate professor in the department of communication and an adjunct professor in the Poole College of Management. She has taught many courses such as strategic management, research methods, the introduction of public relations, and crisis communication. She has demonstrated a long-term commitment to research involving global public relations management, social media and artificial intelligence, and crisis communication. She has published more than 70 journal articles and book chapters. Some of her publications have appeared in top journals such as the New Media & Society, American Behavioral Scientist, Social Science Computer Review, Computers in Human Behavior, Journal of Public Relations Research, Journal of Product & Brand Management, Telematics and informatics, Mass Communication & Society, International Journal of Communication, Public Relations Review, and Journal of Contingencies and Crisis Management. Acting as the Principal Investigator (PI) or senior researcher, her research has been funded by many global prestigious institutions, such as the National Science Foundation (NSF) ($1 million), Arthur Page Center (USA) ($4,000), North Carolina State University (USA) ($15,000), and the Chinese University of Hong Kong (Hong Kong) ($7,000). Especially, The Arthur Page Johnson Legacy Scholar Grant is awarded to support scholars and professionals making important contributions to knowledge, practice, or public understanding of ethics and responsibility in public communication The funded study that examines mobile CSR activities in crises has been accepted in the 68th Annual Conference of the International Communication Association (2018) and won the Top Faculty Paper Award. Her research has been internationally and domestically recognized via various awards, for its originality, quality, and productivity. The received honors and awards included the Best Paper Award, Public Relations Division, International Communication Association Conference, 2013, 2014 and 2018; Top Paper Award in Mass Communication Division in 2014 and 2016, awarded by the International Communication Association Conference; Grunig PRIME Research Fellowship from Institute of Public Relations and PRIME research in 2015; and Peter Debreceny Corporate Award in the 18th International Public Relations Research Conference in 2015. Additionally, She has received the Hong Kong Government Reaching Out Award and the extremely competitive Extraordinary Potential Prize of 2016 Chinese Government Award. Due to her expertise in Communication, especially in social media and public relations, she has been invited to review many manuscripts for top journals. She also serves on the editorial board of Journal of Public Relations Research, Public Relations Review and Public Relations Inquiry. Currently, she is the advisory committee member for the International Public Relations Research Conference (IPRRC). Website: https://www.linkedin.com/in/yangalicecheng/

Works (77)

Updated: May 9th, 2024 05:00

2024 conference paper

Information Overload and Information Distrust: How Does Information Environment Influence Consumer Well-being During the COVID-19 Pandemic

Han, W., Lee, H., Xu, Y., & Cheng, Y. (2024, January 21).

UN Sustainable Development Goal Categories
3. Good Health and Well-being (OpenAlex)
Source: ORCID
Added: March 22, 2024

2024 journal article

Using a Chatbot to Combat Misinformation: Exploring Gratifications, Chatbot Satisfaction and Engagement, and Relationship Quality

International Journal of Human–Computer Interaction.

UN Sustainable Development Goal Categories
10. Reduced Inequalities (OpenAlex)
Source: ORCID
Added: May 8, 2024

2023 chapter book

Dealing with Employees in Crises: Examining Contingent Organization–Public Relationships (COPR) for Internal Communication

By: Y. Cheng, P. Liu* & C. Burnette

Sources: Crossref, NC State University Libraries, ORCID
Added: March 27, 2023

2023 journal article

Exploring 360-degree virtual reality videos for CSR communication: An integrated model of perceived control, telepresence, and consumer behavioral intentions

Computers in Human Behavior, 144, 107736.

author keywords: 360-Degree virtual reality; CSR communication; Perceived control; CSR advocacy; Purchase intention
Sources: Crossref, NC State University Libraries, Web Of Science
Added: March 21, 2023

2023 journal article

Guest editorial: The social, ethical, economic and political implications of misinformation

INTERNET RESEARCH, 33(5), 1665–1669.

UN Sustainable Development Goal Categories
10. Reduced Inequalities (OpenAlex)
Sources: Web Of Science, NC State University Libraries
Added: January 29, 2024

2023 journal article

Praxis</i>, hashtag activism, and social justice: a content analysis of #StopAsianHate narratives

Asian Journal of Communication, 3, 1–17.

By: C. Xie n, P. Liu n & Y. Cheng n

author keywords: Hashtag activism; social justice; Praxis; Asian American; content analysis; hashtag narrative
UN Sustainable Development Goal Categories
4. Quality Education (Web of Science)
16. Peace, Justice and Strong Institutions (OpenAlex)
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: March 13, 2023

2023 chapter

Public Relations Theory Development in China

In Public Relations Theory III (pp. 303–320).

By: Y. Regina Chen, F. Hung-Baesecke & Y. Cheng

Sources: Crossref, NC State University Libraries
Added: March 26, 2023

2023 journal article

Tracking CSR Communication Research Within the Chinese Context: A Systematic Literature Review

International Journal of Business Communication, 3, 232948842311565.

author keywords: corporate social responsibility (CSR); CSR communication; China; systematic review
Sources: Crossref, NC State University Libraries, Web Of Science
Added: March 22, 2023

2023 journal article

When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership

Public Relations Review, 49(1), 102288.

By: Y. Chen*, C. Hung-Baesecke* & Y. Cheng n

author keywords: Corporate social responsibility communication; Influencer relations and selection; Opinion and taste; Trustworthiness; Expertise; Uniqueness; Congruity; Consumer behavior; Social media
Sources: Web Of Science, NC State University Libraries, Crossref
Added: March 6, 2023

2022 journal article

A Digital Communication Twin for Addressing Misinformation: Vision, Challenges, Opportunities

IEEE Internet Computing, 26(2), 36–41.

By: A. Jhala n, Y. Cheng n, J. Goodwin n, M. Singh n, M. Anwar*, L. Davis*, S. Jiang*, A. Lee* ...

author keywords: Analytical models; Adaptation models; Social networking (online); Pandemics; Computational modeling; Atmospheric modeling; Medical services
TL;DR: The envisioned solution is sociotechnical in that it relies upon people to push back against the ravages of misinformation but incorporates novel computational support for doing so and envision a digital communication twin platform for misinformation flow in social networks. (via Semantic Scholar)
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: May 17, 2022

2022 journal article

AI-powered chatbot communication with customers: Dialogic interactions, satisfaction, engagement, and customer behavior

Computers in Human Behavior, 134, 107329.

author keywords: Dialogic chatbot communication; Engagement-facilitating AI technologies; Chatbot use satisfaction; Social media engagement; Purchase intention; Price premium
Sources: Web Of Science, NC State University Libraries, Crossref
Added: July 5, 2022

2022 chapter

Chatbots and Health: Mental Health

In The International Encyclopedia of Health Communication (pp. 1–6).

Sources: Crossref, NC State University Libraries
Added: March 26, 2023

2022 journal article

Contingency theory informs relationship management: Exploring the contingent organization-public relationships (COPR) in a crisis of Mainland China

Public Relations Review, 48(2), 102178.

By: Y. Cheng n & A. Fisk n

author keywords: Contingency theory; Organization-public relationships (OPR); Crisis communication; China; Context(s)
Sources: Web Of Science, NC State University Libraries, Crossref
Added: May 23, 2022

2022 other

Contingent Organization–Public Relationships and their Application in Organizational Crises

By: Y. Cheng & G. Cameron

Sources: Crossref, NC State University Libraries
Added: March 21, 2023

2022 journal article

Does Artificial Intelligence Satisfy You? A Meta-Analysis of User Gratification and User Satisfaction with AI-Powered Chatbots

International Journal of Human–Computer Interaction, 9, 1–11.

By: C. Xie n, Y. Wang* & Y. Cheng n

UN Sustainable Development Goal Categories
Sources: ORCID, Web Of Science, NC State University Libraries, Crossref
Added: October 11, 2022

2022 journal article

Linking CSR Communication to Corporate Reputation: Understanding Hypocrisy, Employees’ Social Media Engagement and CSR-Related Work Engagement

Sustainability, 14(4), 2359.

author keywords: CSR communication; corporate reputation; employee communication; corporate hypocrisy; social media engagement; CSR work engagement
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: March 28, 2022

2022 journal article

Shared Virtual Reality Experiences during the COVID-19 Pandemic: Exploring the Gratifications and Effects of Engagement with Immersive Videos

International Journal of Environmental Research and Public Health, 19(9), 5056.

author keywords: COVID-19; engagement; global recovery; gratifications; immersive videos; virtual reality
MeSH headings : COVID-19 / epidemiology; Emotions; Humans; Pandemics; Pleasure; Virtual Reality
TL;DR: Researchers aimed to enrich the information processing literature by focusing on the uses and gratifications of 360-degree VR videos during the coronavirus pandemic and found that five types of gratification, including utilitarian, hedonic, sensual, social, symbolic, and symbolic, significantly motivated users to use such immersive videos. (via Semantic Scholar)
UN Sustainable Development Goal Categories
3. Good Health and Well-being (Web of Science; OpenAlex)
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: May 31, 2022

2022 chapter

Social Media and Crisis Communication (SMCC) Research in A Global Context

In Y. Jin & L. Austin (Eds.), Social Media and Crisis Communication (pp. 7–19).

By: Y. Cheng, T. Spruill & C. Dalton

Ed(s): Y. Jin & L. Austin

Sources: Crossref, NC State University Libraries
Added: March 22, 2023

2022 journal article

The Impact of CSR Perceptions on Employees’ Turnover Intention during the COVID-19 Crisis in China

International Journal of Environmental Research and Public Health, 19(14), 8297.

By: Y. Cheng n, Y. Wang* & F. Pan*

author keywords: CSR cynicism; China; COVID-19; turnover intention; distrust; expectancy violation
MeSH headings : COVID-19 / epidemiology; Humans; Intention; Organizational Culture; Pandemics; Social Responsibility
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: August 8, 2022

2022 journal article

The state of social-mediated crisis communication research through the lens of global scholars: An updated assessment

Public Relations Review, 48(2), 102172.

author keywords: Social media; Crisis communication; Contexts; Literature; Global scholarship; Public Relations
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: May 23, 2022

2022 journal article

Toward an employee communication mediation model: Exploring the effects of social media engagement on employee–organization relationships and advocacy

International Journal of Communication, 16, 4164–4186.

By: Y. Wang, Y. Cheng & W. Gonzenbach

Source: NC State University Libraries
Added: March 31, 2023

2022 chapter

Turning crises into opportunities? Examining the effectiveness of Starbucks’ responses to its Philadelphia crisis

In R. Luttrell, S. Emerick, & A. Wallace (Eds.), Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising (pp. 191–201). Oxford University Press.

By: Y. Cheng, I. Laprea & H. Mackie

Ed(s): R. Luttrell, S. Emerick & A. Wallace

Source: NC State University Libraries
Added: March 31, 2023

2022 journal article

Virtually Enhancing Public Engagement During the Pandemic: Measuring the Impact of Virtual Reality Powered Immersive Videos on Corporate Social Responsibility Communication

Social Science Computer Review, 7, 089443932211114.

author keywords: corporate social responsibility communication; engagement; gratifications; virtual reality; crisis; relationships; word-of-mouth (WOM)
Sources: ORCID, Web Of Science, NC State University Libraries, Crossref
Added: July 18, 2022

2021 journal article

Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts

Journal of Product & Brand Management, 31(2), 252–264.

author keywords: Quantitative methods; Brand communication; Brand management; Artificial intelligence; Chatbot marketing efforts; Customer-brand relationship; Relationship quality; Brand loyalty
TL;DR: The findings demonstrate that CBR mediates the association between communication quality and customer response, and can enable practitioners to understand the effects of AI on user experiences and provide a guide for the development of CMEs strategies and relationship building. (via Semantic Scholar)
UN Sustainable Development Goal Categories
9. Industry, Innovation and Infrastructure (OpenAlex)
Sources: Web Of Science, NC State University Libraries, Crossref
Added: June 28, 2021

2021 journal article

Decisions to react after mass shootings: exploring negative affect, relational trust, and public behavioral intentions toward the National Rifle Association

Journal of Applied Communication Research, 50(1), 19–36.

author keywords: Stakeholders; shootings; trust; negative affect; behavioral intentions
Sources: ORCID, Web Of Science, NC State University Libraries, Crossref
Added: June 21, 2021

2021 journal article

Examining organization‐public relationships in crises: A thematic meta‐analysis of updated literature from 1997 to 2019

Journal of Contingencies and Crisis Management, 30(2), 148–160.

By: Y. Cheng n, C. Funkhouser n, T. Raabe n & R. Cross n

author keywords: crisis communication; organization-public relationships (OPRs); satisfaction; strategic management; trust
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: July 19, 2021

2021 book review

Maxwell McCombs and Sebastian Valenzuela, Setting the Agenda: Mass Media and Public Opinion (3rd ed.), Cambridge, UK: Polity, 2021, 248 pp., $24.95 (paperback)

[Review of Setting the Agenda: Mass Media and Public Opinion, by M. McCombs & S. Valenzuela]. International Journal of Communication, 15, 10.

By: Y. Cheng

Source: NC State University Libraries
Added: March 31, 2023

2021 journal article

Media coverage and public perceptions of the THAAD event in China, the United States, and South Korea: a cross-national network agenda-setting study

Chinese Journal of Communication, 14(4), 386–408.

By: Q. Jiang*, Y. Cheng n & S. Cho*

author keywords: Network agenda-setting; cross-national comparative research; network analysis; THAAD; data visualization
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: May 10, 2021

2021 journal article

Social Media Influencer Effects on CSR Communication: The Role of Influencer Leadership in Opinion and Taste

International Journal of Business Communication, 7, 232948842110351.

By: Y. Cheng n, C. Hung-Baesecke* & Y. Chen*

author keywords: social media influencer endorsement effect; CSR skepticism; CSR communication engagement; brand loyalty; price premium
Sources: Web Of Science, NC State University Libraries, Crossref
Added: August 9, 2021

2021 journal article

Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships

Social Science Computer Review, 39(4), 089443932098718.

By: Y. Cheng n, Y. Chen* & C. Hung-Baesecke*

author keywords: CSR communication; social media influencers; consumer mimicry; CSR engagement; survey
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: March 15, 2021

2021 journal article

Soft power with Chinese characteristics: China campaign for hearts and minds

Chinese Journal of Communication, 14(4), 472–474.

Sources: Web Of Science, NC State University Libraries, Crossref
Added: August 2, 2021

2021 book review

Stephen D. Reese, The Crisis of the Institutional Press, Cambridge, UK: Polity, 2021, 208 pp., $22.95 (paperback).

[Review of The Crisis of the Institutional Press, by S. D. Reese]. International Journal of Communication, 15, 1715–1717.

By: Y. Cheng

Source: NC State University Libraries
Added: March 31, 2023

2021 chapter

The Influence of Presumed Fake News Influence: Examining Public Support for Corporate Corrective Response, Media Literacy Interventions, and Governmental Regulation

In What IS News? (pp. 103–127).

By: Y. Cheng & Z. Chen

UN Sustainable Development Goal Categories
4. Quality Education (OpenAlex)
Sources: Crossref, NC State University Libraries
Added: March 26, 2023

2021 journal article

The Moderating Effects of Perceived Severity on the Generational Gap in Preventive Behaviors during the COVID-19 Pandemic in the U.S.

International Journal of Environmental Research and Public Health, 18(4), 2011.

By: Y. Luo*, Y. Cheng n & M. Sui*

author keywords: risk perception; perceived severity; preventive behavior; generational gap; COVID-19
MeSH headings : Adolescent; Adult; Age Factors; Aged; COVID-19; Female; Health Behavior; Humans; Male; Middle Aged; Pandemics / prevention & control; Surveys and Questionnaires; Young Adult
TL;DR: The results show that older generations, motivated by a higher perceived severity of the disease, were more likely to take the precautionary actions recommended by the U.S. Centers for Disease Control and Prevention than younger generations, which suggests that persuasive health messages addressing the severity of COVID-19 might reduce the generational gap and promote preventive behaviors among young people. (via Semantic Scholar)
UN Sustainable Development Goal Categories
3. Good Health and Well-being (Web of Science; OpenAlex)
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: March 22, 2021

2021 journal article

The NRA in Crisis: Social Identities and Publics’ Cognitive and Affective Evaluations

International Journal of Business Communication, 59(4), 653–662.

author keywords: crisis communication; cognitive evaluations; affective evaluations; social identities; non-profit organizations
Sources: Web Of Science, NC State University Libraries, Crossref
Added: February 15, 2021

2021 journal article

The Presumed Influence of COVID-19 Misinformation on Social Media: Survey Research from Two Countries in the Global Health Crisis

International Journal of Environmental Research and Public Health, 18(11), 5505.

By: Y. Luo* & Y. Cheng n

MeSH headings : COVID-19; China; Communication; Global Health; Humans; SARS-CoV-2; Social Media; United States
TL;DR: Results indicated that anger and anxiety significantly predicted perceived influence of misinformation on others; presumed influence on others positively affected public support in corrective and restrictive actions in both U.S. and China. (via Semantic Scholar)
UN Sustainable Development Goal Categories
3. Good Health and Well-being (OpenAlex)
Sources: Crossref, NC State University Libraries, ORCID
Added: March 21, 2023

2021 journal article

Toward a contingency theory of relating management: Exploring organization-public relationships (OPRs) in conflicts

Negotiation and Conflict Management Research, 15(1), 32–51.

By: Y. Cheng & A. Fisk

Sources: NC State University Libraries, NC State University Libraries
Added: March 31, 2023

2021 journal article

When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020

Public Relations Review, 47(4), 102081.

author keywords: Public relations; Social media; Communication; Research trend
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: August 23, 2021

2020 journal article

AI‐Powered mental health chatbots: Examining users’ motivations, active communicative action and engagement after mass‐shooting disasters

Journal of Contingencies and Crisis Management, 28(3), 339–354.

author keywords: artificial intelligence(AI); chatbots; crises; engagement; mass shootings; mental health; situational theory of problem-solving (STOPS)
TL;DR: This quantitative study surveyed 1,114 US participants who ever used chatbot services from top healthcare companies to explore the associations between perceived gratifications and protection motivations of using mental health chatbots services, active communicative action, and online and offline engagement behaviours of solving mental health problems after disasters. (via Semantic Scholar)
UN Sustainable Development Goal Categories
13. Climate Action (OpenAlex)
Sources: Web Of Science, NC State University Libraries, Crossref
Added: October 19, 2020

2020 chapter

Agenda Setting

In The SAGE International Encyclopedia of Mass Media and Society.

By: Y. Cheng

Sources: Crossref, NC State University Libraries
Added: March 22, 2023

2020 journal article

Contingent organization-public relationship (COPR) matters: reconciling the contingency theory of accommodation into the relationship management paradigm

Journal of Public Relations Research, 32(3-4), 140–154.

author keywords: Contingent organization-public relationship (COPR); content analysis; conflict; activists; corporations; relationship mode; dynamism
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: November 2, 2020

2020 journal article

Corporate dialogue in crises of China: Examining dialogic strategies and communicative outcomes in a child abuse scandal

Public Relations Review, 46(1), 101816.

author keywords: Organizational dialogic strategies; Crisis; Public communicative action intentions; Social media; China; Trust; Distrust
UN Sustainable Development Goal Categories
16. Peace, Justice and Strong Institutions (OpenAlex)
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: April 20, 2020

2020 journal article

Encountering misinformation online: antecedents of trust and distrust and their impact on the intensity of Facebook use

Online Information Review, 45(2), 372–388.

author keywords: Misinformation; Relationship management; Trust; Distrust; Social media intensity; Digital platform
TL;DR: Results showed that a trustful attitude exerted a stronger influence on the intensity of Facebook use than distrust did, and this study advanced the relationship management literature and addressed the strategies for future system design and behavioral intervention of misinformation. (via Semantic Scholar)
Sources: Web Of Science, ORCID, NC State University Libraries, Crossref
Added: December 21, 2020

2020 journal article

How Do AI-driven Chatbots Impact User Experience? Examining Gratifications, Perceived Privacy Risk, Satisfaction, Loyalty, and Continued Use

Journal of Broadcasting & Electronic Media, 64(4), 592–614.

TL;DR: Results indicated that utilitarian, hedonic, technology, and social gratifications obtained from chatbot use positively predicted users’ satisfaction with chatbot services of their selected brand, and perceived privacy risk associated with chat bot use reduced user satisfaction. (via Semantic Scholar)
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: January 4, 2021

2020 chapter

Public Relations, Social Media, and Public Opinion in China

In J. Hong (Ed.), China in the Era of Social Media: An Unprecedented Force for An Unprecedented Social Change (pp. 171–186). Lanham, MD: Rowman & Littlefield.

By: Y. Cheng, Y. Huang & C. Chan

Ed(s): J. Hong

Source: NC State University Libraries
Added: March 31, 2023

2020 journal article

Scale development for stakeholder responses in crises: Centering on stakeholders in the United Airlines crisis

Public Relations Journal, 13(2), 1–17.

By: H. Shen & Y. Cheng

Source: NC State University Libraries
Added: March 31, 2023

2020 journal article

The Influence of Presumed Fake News Influence: Examining Public Support for Corporate Corrective Response, Media Literacy Interventions, and Governmental Regulation

Mass Communication and Society, 23(5), 705–729.

UN Sustainable Development Goal Categories
4. Quality Education (OpenAlex)
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: May 26, 2020

2020 journal article

The presumed influence of digital misinformation: examining US public’s support for governmental restrictions versus corrective action in the COVID-19 pandemic

Online Information Review, 45(4), 834–852.

By: Y. Cheng n & Y. Luo*

author keywords: COVID-19; Health misinformation; Social media; Mass communication; Governmental restrictions; Correction action; Third-person effects (TPE)
Sources: Web Of Science, ORCID, NC State University Libraries, Crossref
Added: December 21, 2020

2020 journal article

The social-mediated crisis communication research: Revisiting dialogue between organizations and publics in crises of China

Public Relations Review, 46(1), 101769.

author keywords: Social media; Crisis communication; Weibo; Dialogue; Mediator; China; Public relations
TL;DR: An overview of ongoing research trends such as theoretical frameworks and methodological preferences is presented, and promising new directions such as a scholarly assessment tool for the social-mediated crisis communication research in China are suggested. (via Semantic Scholar)
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: April 20, 2020

2020 journal article

United Airlines crisis from the stakeholder perspective: Exploring customers’ ethical judgment, trust and distrust, and behavioral intentions

Public Relations Review, 46(2), 101908.

Sources: Crossref, NC State University Libraries
Added: March 21, 2023

2019 journal article

Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust

Journal of Product & Brand Management, 29(2), 188–198.

author keywords: Brand trust; Social media; Self-efficacy; Persuasion knowledge; Fake news
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: September 21, 2020

2019 journal article

Engaging International Publics via Mobile-Enhanced CSR (mCSR): A Cross-National Study on Stakeholder Reactions to Corporate Disaster Relief Efforts

American Behavioral Scientist, 63(12), 1603–1623.

By: Y. Chen*, Y. Cheng n, C. Hung-Baesecke* & Y. Jin*

author keywords: public relations; corporate social responsibility; mobile phones; social media; international publics
UN Sustainable Development Goal Categories
13. Climate Action (OpenAlex)
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: October 14, 2019

2019 journal article

Examining six modes of relationships in a social-mediated crisis in China: an exploratory study of contingent organization–public relationships (COPR)

Journal of Applied Communication Research, 47(6), 689–705.

By: Y. Cheng n & G. Cameron*

author keywords: Contingency theory; contingent relationship; conflict; dynamism; China; social-mediated crisis
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: December 16, 2019

2019 journal article

Mobile Corporate Social Responsibility (mCSR): Examining Publics’ Responses to CSR-Based Initiatives in Natural Disasters

International Journal of Strategic Communication, 13(1), 76–93.

By: Y. Cheng n, Y. Jin*, C. Hung-Baesecke* & Y. Chen*

UN Sustainable Development Goal Categories
13. Climate Action (OpenAlex)
Sources: Crossref, NC State University Libraries, ORCID
Added: December 21, 2020

2019 journal article

Online crisis communication in a post-truth Chinese society: Evidence from interdisciplinary literature

Public Relations Review, 45(4), 101826.

By: Y. Cheng n & C. Lee n

author keywords: Social media; Post-truth; Misinformation; Context; Crisis communication strategies; Trust; China
UN Sustainable Development Goal Categories
16. Peace, Justice and Strong Institutions (OpenAlex)
Sources: Web Of Science, NC State University Libraries, Crossref, ORCID
Added: November 25, 2019

2019 book review

Review of "Advertising and consumer culture in China," by H.M. Li

[Review of Advertising and consumer culture in China, by H. M. Li]. International Journal of Communication, 13, 459–461.

By: Y. Cheng

Source: NC State University Libraries
Added: April 22, 2023

2019 journal article

When CSR meets mobile SNA users in mainland China: An examination of gratifications sought, CSR motives, and relational outcomes in natural disasters

International Journal of Communication, 13, 319–341. https://ijoc.org/index.php/ijoc/article/view/10169

By: Y. Cheng, Y. Chen, R. Hung-Baesecke & Y. Jin

Source: NC State University Libraries
Added: April 22, 2023

2018 journal article

How Social Media Is Changing Crisis Communication Strategies: Evidence from the Updated Literature

Journal of Contingencies and Crisis Management, 26(1), 58–68.

Sources: Crossref, NC State University Libraries
Added: March 22, 2023

2018 journal article

Looking back, moving forward: A review and reflection of the organization-public relationship (OPR) research

Public Relations Review, 44(1), 120–130.

By: Y. Cheng

author keywords: Organization-public relationship; Contingency; Content analysis; Review; Dynamic view; Conflicts
Sources: Crossref, NC State University Libraries
Added: December 21, 2020

2018 chapter book

Online Social Media and Crisis Communication in China: A Review and Critique

Sources: Crossref, NC State University Libraries
Added: March 21, 2023

2018 journal article

The third-level agenda setting: Media and public agenda networks during THAAD events

Chinese Journal of Journalism & Communication, 9, 123–141.

By: Q. Jiang & Y. Cheng

Source: NC State University Libraries
Added: April 22, 2023

2017 journal article

Global questioners: examining journalists’ aggressiveness at Chinese premiers’ press conferences (1993–2015)

Asian Journal of Communication, 27(4), 357–377.

By: F. Wu*, Y. Cheng* & D. Chao*

author keywords: Global journalism; journalism professionalism; journalists' aggressiveness; politician-journalist relations; Chinese premiers' press conferences
Sources: Crossref, NC State University Libraries
Added: December 21, 2020

2017 chapter

Looking over, looking out, and moving forward: The review of contingency theory in public relations

In X. Chen (Ed.), Public Relations Theories for contemporary China. Beijing Shi: Communication University of China Publishing House.

By: Y. Cheng & G. Cameron

Ed(s): X. Chen

Source: NC State University Libraries
Added: April 22, 2023

2017 journal article

Public relations, media coverage, and public opinion in contemporary China: Testing agenda building theory in a social mediated crisis

Telematics and Informatics, 34(3), 765–773.

By: Y. Cheng*, Y. Huang* & C. Chan*

author keywords: Public relations; Time series; Social media; Agenda building; Crisis; China
TL;DR: A social mediated crisis triggered by the Guo Meimei incident that negatively affected the Red Cross Society of China is investigated, adding contextual factors about social media, political, and cultural characteristics in China to the theorization of the effects of agenda building. (via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: December 21, 2020

2017 chapter

The status of social-mediated crisis communication (SMCC) research: An analysis of published articles in 2002-2014

In L. Austin & Y. Jin (Eds.), Social Media and Crisis Communication (pp. 9–20).

By: Y. Cheng & G. Cameron

Ed(s): L. Austin & Y. Jin

Sources: NC State University Libraries, NC State University Libraries
Added: April 22, 2023

2016 journal article

Activism in China: Power and Confrontation Strategies in a Chinese Village

China Media Research, 12(2), 90–104.

By: Y. Cheng

Source: NC State University Libraries
Added: April 22, 2023

2016 chapter

Crisis Communication Research in the Chinese Mainland

In A. Schwarz, M. Seeger, & C. Auer (Eds.), The Handbook of International Crisis Communication Research (pp. 269–282).

By: Y. Huang, F. Wu, Y. Cheng & C. Lyu

Ed(s): A. Schwarz, M. Seeger & C. Auer

Sources: NC State University Libraries, NC State University Libraries
Added: April 22, 2023

2016 journal article

Crisis communication in context: Cultural and political influences underpinning Chinese public relations practice

Public Relations Review, 42(1), 201–213.

author keywords: Crisis communication; China; Culture; Political system; Hong Kong; Taiwan
TL;DR: The findings revealed the following features of crisis communication in Chinese societies: collectivistic culture, nationalism, rationalism, face-giving/saving, striving for the “golden mean,” the preference for passive communicative strategies, and the avoidance of extreme strategies. (via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: March 30, 2021

2016 journal article

Social media keep buzzing! A test of contingency theory in China’s Red Cross credibility crisis

International Journal of Communication, 10, 1–20. http://dx.doi.org/1932

By: Y. Cheng

Source: NC State University Libraries
Added: April 22, 2023

2016 journal article

The third-level agenda-setting study: an examination of media, implicit, and explicit public agendas in China

Asian Journal of Communication, 26(4), 319–332.

author keywords: Third-level agenda setting; explicit public agenda; implicit public agenda; network analysis; Hong Kong; China
UN Sustainable Development Goal Categories
16. Peace, Justice and Strong Institutions (OpenAlex)
Sources: Crossref, NC State University Libraries
Added: March 30, 2021

2016 journal article

Who is leading whom in the General Motors recall: Understanding media impacts on public relations efforts, public awareness, and financial markets

Research Journal of the Institute for Public Relations, 3(1), 1–25. https://instituteforpr.org/wp-content/uploads/Yang-Cheng.pdf.

By: Y. Cheng

Source: NC State University Libraries
Added: April 22, 2023

2015 journal article

The rapport management of sellers: Exploring the seller-buyer relationship in small and medium-sized enterprises of China

China Media Research, 11(3), 73–86.

By: Y. Cheng

Source: NC State University Libraries
Added: April 22, 2023

2015 journal article

The third level of agenda setting in contemporary China: Tracking descriptions of moral and national education in media coverage and people’s minds

International Journal of Communication, 9, 1090–1107. https://ijoc.org/index.php/ijoc/article/view/3249

By: Y. Cheng & C. Chan

Source: NC State University Libraries
Added: April 22, 2023

2014 journal article

Social network service use on mobile devices: An examination of gratifications, civic attitudes and civic engagement in China

New Media & Society, 17(7), 1096–1116.

By: Y. Cheng*, J. Liang* & L. Leung*

TL;DR: Results showed that gratifications for technological convenience, information exchange, and social interaction significantly predicted civic engagement, and civic attitudes and social network service use on mobile devices are positively related to civic engagement. (via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: March 21, 2023

2013 chapter

China, Hong Kong, and Taiwan, Practice of Public Relations in

In R. Heath (Ed.), Encyclopedia of Public Relations (pp. 111–115).

By: Y. Huang & Y. Cheng

Ed(s): R. Heath

Sources: Crossref, NC State University Libraries
Added: April 7, 2023

2013 journal article

The media effects on the acculturation of mainland Chinese students in Hong Kong

Journal of Radio & Television Studies, 36, 91–114.

By: Y. Cheng, J. Guo, Q. Jiang, C. Meng & Y. Wang

Source: NC State University Libraries
Added: April 22, 2023

2009 journal article

The current status and development countermeasure of the venture capital investment of Chinese companies

Modern Economics, 8(7), 2830.

By: D. Fan & Y. Cheng

Source: NC State University Libraries
Added: April 22, 2023

Employment

Updated: September 13th, 2018 08:54

2017 - present

North Carolina State University Raleigh, NC, US

Education

Updated: September 13th, 2018 08:53

University of Missouri Columbia Columbia, MO, US
PhD School of Journalism

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