Dr. Yang "Alice" Cheng received the Ph.D. degree from Missouri School of Journalism, which is one of the oldest formal journalism schools in the world. She also graduated with the outstanding academic award from the nationally recognized Crosby MBA program. She teaches research methods, the introduction of public relations, crisis communication, and global communication in the U.S. and Hong Kong. She has demonstrated a long-term commitment to research involving AI-powered tools in business and health communication, public relations management, digital media, and crisis communication. She has published more than 35 journal articles and book chapters. Some of her publications have appeared in top journals such as the New Media & Society, American Behavioral Scientist, Journal of Applied Communication Research, Journal of Product & Brand Management, Telematics and informatics, Mass Communication & Society, International Journal of Communication, Public Relations Review, and Asian Journal of Communication. Acting as the Principal Investigator (PI) or senior researcher, her research has been funded by many global prestigious institutions, such as National Science Foundation (NSF) ($1 million), Arthur Page Center (USA) ($4,000), North Carolina State University (USA) ($15,000), and the Chinese University of Hong Kong (Hong Kong)($7,000). Especially, The Arthur Page Johnson Legacy Scholar Grant is awarded to support scholars and professionals making important contributions to knowledge, practice, or public understanding of ethics and responsibility in public communication The funded study that examines mobile CSR activities in crises has been accepted in the 68th Annual Conference of the International Communication Association (2018) and won the Top Faculty Paper Award. Her research has been internationally and domestically recognized via various awards, for its originality, quality, and productivity. The received honors and awards included the Best Paper Award, Public Relations Division, International Communication Association Conference, 2013, 2014 and 2018; Top Paper Award in Mass Communication Division in 2014 and 2016, awarded by the International Communication Association Conference; Grunig PRIME Research Fellowship from Institute of Public Relations and PRIME research in 2015; and Peter Debreceny Corporate Award in the 18th International Public Relations Research Conference in 2015. Additionally, She has received the Hong Kong Government Reaching Out Award and the extremely competitive Extraordinary Potential Prize of 2016 Chinese Government Award. Due to her expertise in Communication, especially in social media and public relations, She has been invited to review many manuscripts for top journals such as Journal of Communication, Communication Research, New Media & Society, Public Relations Review, Journal of Applied Communication Research, Journal of Public Relations Research, Journalism and Mass Communication Quarterly, and Management Communication Quarterly. She also serves on the editorial board of Public Relations Review and Public Relations Inquiry.

Works (28)

2021 article

Customer-brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts

Cheng, Y., & Jiang, H. (2021, June 3). JOURNAL OF PRODUCT AND BRAND MANAGEMENT, Vol. 6.

By: Y. Cheng & H. Jiang

Sources: Web Of Science, ORCID
Added: June 28, 2021

2021 article

Decisions to react after mass shootings: exploring negative affect, relational trust, and public behavioral intentions toward the National Rifle Association

Cheng, Y., & Shen, H. (2021, June 1). JOURNAL OF APPLIED COMMUNICATION RESEARCH, Vol. 6.

By: Y. Cheng & H. Shen

Sources: Web Of Science, ORCID
Added: June 21, 2021

2021 article

Examining organization-public relationships in crises: A thematic meta-analysis of updated literature from 1997 to 2019

Cheng, Y., Funkhouser, C., Raabe, T., & Cross, R. (2021, July 10). JOURNAL OF CONTINGENCIES AND CRISIS MANAGEMENT, Vol. 7.

By: Y. Cheng, C. Funkhouser, T. Raabe & R. Cross

Sources: Web Of Science, ORCID
Added: July 19, 2021

2021 article

Media coverage and public perceptions of the THAAD event in China, the United States, and South Korea: a cross-national network agenda-setting study

CHINESE JOURNAL OF COMMUNICATION.

By: Q. Jiang, Y. Cheng & S. Cho

Sources: Web Of Science, ORCID
Added: May 10, 2021

2021 article

Social Media Influencer Effects on CSR Communication: The Role of Influencer Leadership in Opinion and Taste

Cheng, Y., Hung-Baesecke, C.-J. F., & Chen, Y.-R. R. (2021, July 28). INTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION, Vol. 7.

By: Y. Cheng, C. Hung-Baesecke & Y. Chen

Sources: Web Of Science, ORCID
Added: August 9, 2021

2021 article

Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships

SOCIAL SCIENCE COMPUTER REVIEW.

By: Y. Cheng, Y. Chen & C. Hung-Baesecke

Sources: Web Of Science, ORCID
Added: March 15, 2021

2021 article

Soft Power with Chinese Characteristics: China Campaign for Hearts and Minds

Cheng, Y. (2021, June 26). CHINESE JOURNAL OF COMMUNICATION, Vol. 6.

By: Y. Cheng

Sources: Web Of Science, ORCID
Added: August 2, 2021

2021 journal article

The Moderating Effects of Perceived Severity on the Generational Gap in Preventive Behaviors during the COVID-19 Pandemic in the US

INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 18(4).

By: Y. Luo, Y. Cheng & M. Sui

Sources: Web Of Science, ORCID
Added: March 22, 2021

2021 article

The NRA in Crisis: Social Identities and Publics' Cognitive and Affective Evaluations

INTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION.

By: H. Shen & Y. Cheng

Sources: Web Of Science, ORCID
Added: February 15, 2021

2021 review

When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020

[Review of ]. PUBLIC RELATIONS REVIEW.

By: Y. Wang, Y. Cheng & J. Sun

Sources: Web Of Science, ORCID
Added: August 23, 2021

2020 journal article

AI-Powered mental health chatbots: Examining users' motivations, active communicative action and engagement after mass-shooting disasters

JOURNAL OF CONTINGENCIES AND CRISIS MANAGEMENT, 28(3), 339–354.

By: Y. Cheng & H. Jiang

Sources: Web Of Science, ORCID
Added: October 19, 2020

2020 journal article

Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust

JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 29(2), 188–198.

By: Z. Chen & Y. Cheng

Sources: Web Of Science, ORCID
Added: September 21, 2020

2020 article

Contingent organization-public relationship (COPR) matters: reconciling the contingency theory of accommodation into the relationship management paradigm

JOURNAL OF PUBLIC RELATIONS RESEARCH.

By: Y. Cheng

Sources: Web Of Science, ORCID
Added: November 2, 2020

2020 journal article

Corporate dialogue in crises of China: Examining dialogic strategies and communicative outcomes in a child abuse scandal

PUBLIC RELATIONS REVIEW, 46(1).

By: Y. Cheng, H. Shen & Q. Jiang

Sources: Web Of Science, ORCID
Added: April 20, 2020

2020 article

Encountering misinformation online: antecedents of trust and distrust and their impact on the intensity of Facebook use

ONLINE INFORMATION REVIEW.

By: Y. Cheng & Z. Chen

Sources: Web Of Science, ORCID
Added: December 21, 2020

2020 article

How Do AI-driven Chatbots Impact User Experience? Examining Gratifications, Perceived Privacy Risk, Satisfaction, Loyalty, and Continued Use

JOURNAL OF BROADCASTING & ELECTRONIC MEDIA.

By: Y. Cheng & H. Jiang

Sources: Web Of Science, ORCID
Added: January 4, 2021

2020 article

The Influence of Presumed Fake News Influence: Examining Public Support for Corporate Corrective Response, Media Literacy Interventions, and Governmental Regulation

MASS COMMUNICATION AND SOCIETY.

By: Y. Cheng & Z. Chen

Sources: Web Of Science, ORCID
Added: May 26, 2020

2020 article

The presumed influence of digital misinformation: examining US public's support for governmental restrictions versus corrective action in the COVID-19 pandemic

ONLINE INFORMATION REVIEW.

By: Y. Cheng & Y. Luo

Sources: Web Of Science, ORCID
Added: December 21, 2020

2020 journal article

The social-mediated crisis communication research: Revisiting dialogue between organizations and publics in crises of China

PUBLIC RELATIONS REVIEW, 46(1).

By: Y. Cheng

Sources: Web Of Science, ORCID
Added: April 20, 2020

2019 journal article

Engaging International Publics via Mobile-Enhanced CSR (mCSR): A Cross-National Study on Stakeholder Reactions to Corporate Disaster Relief Efforts

AMERICAN BEHAVIORAL SCIENTIST, 63(12), 1603–1623.

By: Y. Chen, Y. Cheng, C. Hung-Baesecke & Y. Jin

Sources: Web Of Science, ORCID
Added: October 14, 2019

2019 article

Examining six modes of relationships in a social-mediated crisis in China: an exploratory study of contingent organization-public relationships (COPR)

JOURNAL OF APPLIED COMMUNICATION RESEARCH.

By: Y. Cheng & G. Cameron

Sources: Web Of Science, ORCID
Added: December 16, 2019

2019 journal article

Mobile Corporate Social Responsibility (mCSR): Examining Publics’ Responses to CSR-Based Initiatives in Natural Disasters

International Journal of Strategic Communication, 13(1), 76–93.

By: Y. Cheng, Y. Jin, C. Hung-Baesecke & Y. Chen

Sources: Crossref, ORCID
Added: December 21, 2020

2019 journal article

Online crisis communication in a post-truth Chinese society: Evidence from interdisciplinary literature

PUBLIC RELATIONS REVIEW, 45(4).

By: Y. Cheng & C. Lee

Sources: Web Of Science, ORCID
Added: November 25, 2019

2018 journal article

Looking back, moving forward: A review and reflection of the organization-public relationship (OPR) research

Public Relations Review, 44(1), 120–130.

By: Y. Cheng

Sources: Crossref, ORCID
Added: December 21, 2020

2017 journal article

Global questioners: examining journalists’ aggressiveness at Chinese premiers’ press conferences (1993–2015)

Asian Journal of Communication, 27(4), 357–377.

By: F. Wu, Y. Cheng & D. Chao

Sources: Crossref, ORCID
Added: December 21, 2020

2017 journal article

Public relations, media coverage, and public opinion in contemporary China: Testing agenda building theory in a social mediated crisis

Telematics and Informatics, 34(3), 765–773.

By: Y. Cheng, Y. Huang & C. Chan

Sources: Crossref, ORCID
Added: December 21, 2020

2016 journal article

Crisis communication in context: Cultural and political influences underpinning Chinese public relations practice

Public Relations Review, 42(1), 201–213.

By: Y. Huang, F. Wu & Y. Cheng

Sources: Crossref, ORCID
Added: March 30, 2021

2016 journal article

The third-level agenda-setting study: an examination of media, implicit, and explicit public agendas in China

Asian Journal of Communication, 26(4), 319–332.

By: Y. Cheng

Sources: Crossref, ORCID
Added: March 30, 2021

Employment

2017 - present

North Carolina State University Raleigh, NC, US

Education

University of Missouri Columbia Columbia, MO, US
PhD School of Journalism