@inproceedings{han_lee_xu_cheng_2024, title={Information Overload and Information Distrust: How Does Information Environment Influence Consumer Well-being During the COVID-19 Pandemic}, url={https://doi.org/10.31274/itaa.17146}, DOI={10.31274/itaa.17146}, abstractNote={The information environment during the COVID-19 pandemic led to problematic information processing due to the excessive amount of information and inaccuracy issues. Based on Cognitive Appraisal Theory, this study aims to investigate how perceived information overload and information distrust influence consumers’ emotional states (i.e., fear, anxiety, and hope) by shaping their perceptions of the pandemic (i.e., perceived risk and uncertainty). Data were collected from 815 US consumers in November 2021 and analyzed using structural equation modeling. Findings indicated that information overload increased consumers’ perceived risk and uncertainty of COVID-19, which in turn, structured their emotions. Information distrust had a significant impact on risk perception, which led to increased fear. Additionally, consumers’ COVID-19 involvement, as well as their infection and vaccination experience, moderated the emotion formation process. This study lends managerial implications for effective communication strategies in global health emergencies.}, author={Han, Wenna and Lee, Hanna and Xu, Yingjiao and Cheng, Yang}, year={2024}, month={Jan} }
 @misc{cheng_liu_burnette_2023, title={Dealing with Employees in Crises: Examining Contingent Organization–Public Relationships (COPR) for Internal Communication}, ISBN={9781003195580}, url={http://dx.doi.org/10.4324/9781003195580-12}, DOI={10.4324/9781003195580-12}, abstractNote={This book chapter examined contingent organization-public relationships (COPR) (cf. Cheng, 2018) through the lens of employees. By analyzing the case of Activision Blizzard's organizational crisis, we proposed emphasizing employees as an important stakeholder group in the model of COPR. During the Activision Blizzard crisis, thousands of its employees showed their anger toward this issue and condemned the company's response to the allegations. To examine the dynamic changes in stances and relationships between the company and its employees, a qualitative content analysis of 129 newspaper reports, 22 official responses from Activision Blizzard, and 436 tweets were conducted over a five-month period. This chapter also explored the internal crisis communication strategies and relationship modes between Activision Blizzard and its employees. Implications of these findings were discussed as well.}, journal={Internal Communication and Employee Engagement}, publisher={Routledge}, author={Cheng, Yang and Liu, Peiyao and Burnette, Callie}, year={2023}, month={Feb}, pages={135–150} }
 @article{zhao_cheng_lee_2023, title={Exploring 360-degree virtual reality videos for CSR communication: An integrated model of perceived control, telepresence, and consumer behavioral intentions}, volume={144}, ISSN={0747-5632}, url={http://dx.doi.org/10.1016/j.chb.2023.107736}, DOI={10.1016/j.chb.2023.107736}, abstractNote={Recent years have seen 360-degree virtual reality (VR) being used as a valuable tool in communicating corporate social responsibility (CSR) campaigns. Built upon the wealth of literature on stimulus–organism–response (S–O–R) theory, this study proposed to test a model integrating perceived control of the 360-degree CSR VR technology, telepresence, engagement with VR 360-degree video (VR engagement), CSR advocacy, and purchase intentions. To that end, a nationally representative sample was recruited for a survey that exposed participants to a digital CSR campaign that uses 360-degree VR to increase mental health awareness. Results showed a significant association between participants' perceived control over the VR 360-degree CSR campaign and telepresence as well as their engagement with the VR 360-degree video. Moreover, telepresence and VR engagement were significant mediators in predicting consumers’ willingness to promote social initiatives (CSR advocacy) and purchase intentions. Theoretical and practical implications of the study were discussed.}, journal={Computers in Human Behavior}, publisher={Elsevier BV}, author={Zhao, Wen and Cheng, Yang and Lee, Yen-I}, year={2023}, month={Jul}, pages={107736} }
 @article{di domenico_borges-tiago_viglia_cheng_2023, title={Guest editorial: The social, ethical, economic and political implications of misinformation}, volume={33}, ISSN={["1066-2243"]}, DOI={10.1108/INTR-10-2023-947}, number={5}, journal={INTERNET RESEARCH}, author={Di Domenico, Giandomenico and Borges-Tiago, Maria Teresa and Viglia, Giampaolo and Cheng, Yang Alice}, year={2023}, month={Nov}, pages={1665–1669} }
 @article{xie_liu_cheng_2023, title={Praxis</i>, hashtag activism, and social justice: a content analysis of #StopAsianHate narratives}, volume={3}, ISSN={0129-2986 1742-0911}, url={http://dx.doi.org/10.1080/01292986.2023.2180529}, DOI={10.1080/01292986.2023.2180529}, abstractNote={ABSTRACT The Atlanta Shootings spurred worldwide discussion about anti-Asian hate incidents in the U.S., which eventually evoked the #StopAsianHate movement on Twitter. Based on the theory of praxis, this study extended Walton et al.'s (2019) social justice heuristic of the ‘4Rs,’ which mainly focuses on actions of praxis, to include an additional ‘R’ to represent Reflection. A content analysis study was performed to explore how activists strategically employed the ‘5Rs’ social justice practices within tweets shared during the #StopAsianHate movement. This study further examined the chronological trends of the five social justice practices evident in the hashtag narratives. The results indicate that the public should pay more attention to the actions spurred by the hashtag movement while also reflecting on how its effects can be optimized to promote social justice.}, journal={Asian Journal of Communication}, publisher={Informa UK Limited}, author={Xie, Chenxing and Liu, Peiyao and Cheng, Yang}, year={2023}, month={Feb}, pages={1–17} }
 @inbook{regina chen_hung-baesecke_cheng_2023, title={Public Relations Theory Development in China}, ISBN={9781003141396}, url={http://dx.doi.org/10.4324/9781003141396-21}, DOI={10.4324/9781003141396-21}, abstractNote={With the backdrop of China as the rising global superpower, this chapter discusses the development of public relations theories concerning dialogic communication, crisis management, and corporate social responsibility (CSR) communication in the social context of China. The chapter first describes China’s political, economic, media, and cultural factors that have shaped the development of public relations in the country. It then introduces the directions and assumptions of theoretical developments in public relations in China in the areas of dialogic communication, crisis communication, and CSR communication and explicates how these contextual factors have shaped these directions and assumptions. It finally concludes with a proposal for research directions that would test the identified directions and assumptions to build public relations theory in China.}, booktitle={Public Relations Theory III}, publisher={Routledge}, author={Regina Chen, Yi-Ru and Hung-Baesecke, Flora and Cheng, Yang}, year={2023}, month={Jan}, pages={303–320} }
 @article{dong_song_cheng_zheng_2023, title={Tracking CSR Communication Research Within the Chinese Context: A Systematic Literature Review}, volume={3}, ISSN={2329-4884 2329-4892}, url={http://dx.doi.org/10.1177/23294884231156508}, DOI={10.1177/23294884231156508}, abstractNote={ Considering the globalization of corporate social responsibility (CSR), China has become an important and distinctive market for CSR practice and research. Communication, as a fast-growing subfield of CSR research, has made substantial contributions to the theorization of CSR yet has been dominated by Western contexts. To provide a contextualized view of CSR communication, this study systematically examined the 88 articles of CSR communication research published in peer-reviewed journals with a focus on the Chinese context. Findings revealed the unique characteristics of Chinese CSR and the status of Chinese CSR communication literature in terms of publication trend, authorship/institution, RQ/Hypothesis, research topics, research context, theoretical frameworks, and methodological approaches. In addition, this study identified gaps in the current Chinese CSR communication research. It offered directions for future development regarding strengthening conceptual development, innovating methodological approaches, and expanding research topics and scopes. }, journal={International Journal of Business Communication}, publisher={SAGE Publications}, author={Dong, Chuqing and Song, Baobao and Cheng, Yang and Zheng, Qi}, year={2023}, month={Mar}, pages={232948842311565} }
 @article{chen_hung-baesecke_cheng_2023, title={When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership}, volume={49}, ISSN={0363-8111}, url={http://dx.doi.org/10.1016/j.pubrev.2023.102288}, DOI={10.1016/j.pubrev.2023.102288}, abstractNote={Over the most recent decade, non-CSR-themed social media influencers (SMIs) have played an important role in driving positive outcomes of corporate social responsibility (CSR) campaigns on social media, a practice primarily contributed by public relations. Responding to the call to fully exploit SMIs for achieving public relations objectives, the research aimed to search for systematically identifying the most suitable SMIs with whom to collaborate for CSR endorsements. Grounded in social learning theory and the influence framework, this study examined the effects of characteristics and leadership of an SMI who endorses CSR initiatives on generating the supportive behavior towards the initiatives among the corporation’s most influential public on social media, its consumers. Results from a survey of 967 U.S. consumers showed that non-CSR-themed SMI endorsers trigger target consumers’ supportive behavior towards the CSR initiative which they have endorsed when the consumers perceive them as opinion and taste leaders. The SMI endorsers’ trustworthiness, expertise, uniqueness, and (consumer-SMI) congruity constituted their opinion leadership perceived by the consumers while expertise, uniqueness and congruity formed their taste leadership. Opinion and taste leadership fully mediated the effects of trustworthiness, expertise, and uniqueness on consumers’ CSR supportive behavior while partially mediating the impact of congruity on the CSR supportive behavior. The findings shed light on how to select effective SMIs in non-CSR domains to generate consumers’ behavior to support the CSR initiatives.}, number={1}, journal={Public Relations Review}, publisher={Elsevier BV}, author={Chen, Yi-Ru Regina and Hung-Baesecke, Chun-Ju Flora and Cheng, Yang}, year={2023}, month={Mar}, pages={102288} }
 @article{jhala_cheng_goodwin_singh_anwar_davis_jiang_lee_younho_grady_et al._2022, title={A Digital Communication Twin for Addressing Misinformation: Vision, Challenges, Opportunities}, volume={26}, ISSN={1089-7801 1941-0131}, url={http://dx.doi.org/10.1109/MIC.2021.3129547}, DOI={10.1109/MIC.2021.3129547}, abstractNote={In this article, we propose a novel approach to address the major ethical and societal problem of misinformation on social media. Specifically, how can we identify misinformation, understand how it spreads, and produce effective interventions? Our envisioned solution is sociotechnical in that it relies upon people (specifically community leaders) to push back against the ravages of misinformation but incorporates novel computational support for doing so. Specifically, we envision a digital communication twin platform for misinformation flow in social networks. We present the motivation, components, challenges, and opportunities in the development of this platform. We illustrate the potential for this approach via misinformation about healthcare, which has flourished during the COVID-19 pandemic.}, number={2}, journal={IEEE Internet Computing}, publisher={Institute of Electrical and Electronics Engineers (IEEE)}, author={Jhala, Arnav and Cheng, Yang and Goodwin, Jean and Singh, Munindar P. and Anwar, Mohd and Davis, Lauren and Jiang, Steven and Lee, Anna and Younho, Seong and Grady, Siobahn and et al.}, year={2022}, month={Mar}, pages={36–41} }
 @article{jiang_cheng_yang_gao_2022, title={AI-powered chatbot communication with customers: Dialogic interactions, satisfaction, engagement, and customer behavior}, volume={134}, ISSN={0747-5632}, url={http://dx.doi.org/10.1016/j.chb.2022.107329}, DOI={10.1016/j.chb.2022.107329}, abstractNote={The present study is grounded in social exchange theory and resource exchange theory. By exploring customers' satisfaction with chatbot services and their social media engagement, it examined the effects of responsiveness and a conversational tone in dialogic chatbot communication on customers. To test the proposed mediation model, we surveyed a representative sample of customers (N = 965) living in the U.S. After examining the validity and reliability of our measurement model, we tested the hypothesized model using structural equation modeling (SEM) procedures. All proposed hypotheses were supported, indicating the significant direct effects of (1) responsiveness and a conversational tone on customers' satisfaction with chatbot services, (2) customers' chatbot use satisfaction on social media engagement, (3) customers’ social media engagement on price premium and purchase intention, and (4) purchase intention on price premium. In addition, we examined satisfaction, social media engagement, and purchase intention as significant mediators in the proposed model. Theoretical and practical implications of the study were then discussed.}, journal={Computers in Human Behavior}, publisher={Elsevier BV}, author={Jiang, Hua and Cheng, Yang and Yang, Jeongwon and Gao, Shanbing}, year={2022}, month={Sep}, pages={107329} }
 @inbook{cheng_xie_wang_jiang_2022, title={Chatbots and Health: Mental Health}, ISBN={9780470673959 9781119678816}, url={http://dx.doi.org/10.1002/9781119678816.iehc0725}, DOI={10.1002/9781119678816.iehc0725}, abstractNote={Abstract}, booktitle={The International Encyclopedia of Health Communication}, publisher={Wiley}, author={Cheng, Yang and Xie, Chenxing and Wang, Yanding and Jiang, Hua}, year={2022}, month={Nov}, pages={1–6} }
 @article{cheng_fisk_2022, title={Contingency theory informs relationship management: Exploring the contingent organization-public relationships (COPR) in a crisis of Mainland China}, volume={48}, ISSN={0363-8111}, url={http://dx.doi.org/10.1016/j.pubrev.2022.102178}, DOI={10.1016/j.pubrev.2022.102178}, abstractNote={This paper demonstrates the theoretical rationale for incorporating the concept of relationship management into the contingency theory of strategic conflict management (the contingency theory thereafter). Such a contingency approach is created to aid organizations in evaluating organization-public relationships (OPR) across stages of crises. Based on cross-disciplinary scholarship from crisis communication and public relations, this study explores how the identified three categories of contingency factors, such as predisposing, situational, and proscriptive elements affect relationships in the crisis management process. A case study of the Wukan crisis between governments and activist publics in mainland China is analyzed to examine the contingent organization-public relationships (COPR) and its predecessors. Implications of this study are to move the contingency theory beyond the static measurement of stances and extend its scope into relationship management. This study also adds value to the crisis communication literature, which mainly focuses on organizations in Western contexts.}, number={2}, journal={Public Relations Review}, publisher={Elsevier BV}, author={Cheng, Yang and Fisk, Allison}, year={2022}, month={Jun}, pages={102178} }
 @misc{cheng_cameron_2022, title={Contingent Organization–Public Relationships and their Application in Organizational Crises}, ISBN={9781119678922 9781119678953}, url={http://dx.doi.org/10.1002/9781119678953.ch8}, DOI={10.1002/9781119678953.ch8}, abstractNote={Cheng and Cameron provide a detailed discussion of contingent organization–public relations (COPR), a concept they have been developing for a number of years. COPR provides a mechanism for understanding the dynamic and contingent relationships between an organization and its various publics. The focus in the chapter is on COPR can apply to crisis communication and its connection to artificial intelligence. Cheng and Cameron suggest future directions for the application of COPR in the field of artificial intelligence. They argue that COPR helps to move communication theories beyond static and cross-sectional measurements of relationships. Cheng and Cameron post that COPR adds value to artificial intelligence in organizational crisis communication.}, journal={The Handbook of Crisis Communication}, publisher={Wiley}, author={Cheng, Yang and Cameron, Glen T.}, year={2022}, month={Oct}, pages={113–126} }
 @article{xie_wang_cheng_2022, title={Does Artificial Intelligence Satisfy You? A Meta-Analysis of User Gratification and User Satisfaction with AI-Powered Chatbots}, volume={9}, ISSN={1044-7318 1532-7590}, url={http://dx.doi.org/10.1080/10447318.2022.2121458}, DOI={10.1080/10447318.2022.2121458}, journal={International Journal of Human–Computer Interaction}, publisher={Informa UK Limited}, author={Xie, Chenxing and Wang, Yanding and Cheng, Yang}, year={2022}, month={Sep}, pages={1–11} }
 @article{jiang_cheng_park_zhu_2022, title={Linking CSR Communication to Corporate Reputation: Understanding Hypocrisy, Employees’ Social Media Engagement and CSR-Related Work Engagement}, volume={14}, ISSN={2071-1050}, url={http://dx.doi.org/10.3390/su14042359}, DOI={10.3390/su14042359}, abstractNote={Based on the social exchange theory and the signaling theory, we proposed a conceptual model of effective CSR communication and corporate reputation integrating employees’ hypocrisy toward their employers’ corporate behavior, employees’ CSR-related social media engagement and work engagement. We tested our proposed model based on an employee survey (n = 811). Structural equational modeling (SEM) analyses were conducted while controlling variables that could exert confounding effects on our proposed model. All the hypotheses were supported by our collected data. Effective CSR communication factors turned out to be significant predictors for hypocrisy, employees’ social media engagement and CSR-related work engagement, and corporate reputation. Hypocrisy and engagement were also significant mediators in our proposed model. The key findings of the study made theoretical contributions to CSR and employee communication scholarship. Practical implications of the findings of this study were also discussed.}, number={4}, journal={Sustainability}, publisher={MDPI AG}, author={Jiang, Hua and Cheng, Yang and Park, Keonyoung and Zhu, Wei}, year={2022}, month={Feb}, pages={2359} }
 @article{cheng_wang_zhao_2022, title={Shared Virtual Reality Experiences during the COVID-19 Pandemic: Exploring the Gratifications and Effects of Engagement with Immersive Videos}, volume={19}, ISSN={1660-4601}, url={http://dx.doi.org/10.3390/ijerph19095056}, DOI={10.3390/ijerph19095056}, abstractNote={The coronavirus (COVID-19) pandemic and recent economic recession have been impacting many people’s mental health. The experience of social distancing created new hardships for people who already reported symptoms of depression or anxiety. In these circumstances, new technologies, such as immersive virtual reality (VR) videos, could serve as useful tools for facilitating interactions, emotional sharing, and information processing within a virtual environment. In this study, researchers aimed to enrich the information processing literature by focusing on the uses and gratifications of 360-degree VR videos during the pandemic. Through employing survey research with 1422 participants located in the U.S. and structural equation modeling for data analysis, this study found that five types of gratification, including utilitarian (i.e., navigation), hedonic (i.e., enjoyment), sensual (i.e., realism), social (i.e., community), and symbolic (i.e., coolness), significantly motivated users to use such immersive videos. Simultaneously, data demonstrated that these five types of gratification could influence users’ cognitive engagement with virtual content. In addition, such VR engagement facilitated users’ positive attitudes toward immersive videos and continued usage of them. The findings provided practical implications for COVID-19 global recovery as well.}, number={9}, journal={International Journal of Environmental Research and Public Health}, publisher={MDPI AG}, author={Cheng, Yang and Wang, Yuan and Zhao, Wen}, year={2022}, month={Apr}, pages={5056} }
 @inbook{cheng_spruill_dalton_2022, place={New York}, title={Social Media and Crisis Communication (SMCC) Research in A Global Context}, ISBN={9781003043409}, url={http://dx.doi.org/10.4324/9781003043409-3}, DOI={10.4324/9781003043409-3}, abstractNote={Social media and crisis communication (SMCC), a key research subject addressed in the field of public relations, has attracted wide attention from global scholarship in the past years. To gauge the status of SMCC research in a worldwide context, this study conducts a content analysis of 135 articles published in 15 journals, indexed by Social Science Index Citation in the recent four years (2016–2020). This chapter analyzes authorship and affiliation, theoretical, and methodological trends of SMCC research, and presents how contextual factors such as political, cultural, and media characteristics have influenced the crisis communication practice on social media. The findings indicate that the field of SMCC research needs further diversification concerning study contexts and social media tools.}, booktitle={Social Media and Crisis Communication}, publisher={Routledge}, author={Cheng, Y. and Spruill, T. and Dalton, C.}, editor={Jin, Yan and Austin, LucindaEditors}, year={2022}, month={Jan}, pages={7–19} }
 @article{cheng_wang_pan_2022, title={The Impact of CSR Perceptions on Employees’ Turnover Intention during the COVID-19 Crisis in China}, volume={19}, ISSN={1660-4601}, url={http://dx.doi.org/10.3390/ijerph19148297}, DOI={10.3390/ijerph19148297}, abstractNote={The COVID-19 pandemic has created tremendous challenges for organizations’ corporate social responsibility (CSR), communication, and relationship management with internal stakeholders such as employees. This study conducted an online survey of 466 employees working for large Chinese corporations during the pandemic. A structural equation model based on insights from expectancy violation theory was used to examine how negative violation valence increases employees’ turnover intention as mediated by uncertainty, CSR cynicism, and distrust. The survey results showed that employees’ negative violation valence positively influenced their uncertainty about their organizations’ CSR activities, which fostered their cynicism about CSR and distrust of their organization. Employees’ CSR cynicism increased their distrust toward their organizations, which increased their turnover intention. The theoretical and practical implications of the study are discussed as well.}, number={14}, journal={International Journal of Environmental Research and Public Health}, publisher={MDPI AG}, author={Cheng, Yang and Wang, Yuan and Pan, Feihong}, year={2022}, month={Jul}, pages={8297} }
 @article{cheng_wang_kong_2022, title={The state of social-mediated crisis communication research through the lens of global scholars: An updated assessment}, volume={48}, ISSN={0363-8111}, url={http://dx.doi.org/10.1016/j.pubrev.2022.102172}, DOI={10.1016/j.pubrev.2022.102172}, abstractNote={We investigate the state of global social-mediated crisis communication (SMCC) research through a content analysis of 189 discrete academic articles published in key journals included in the Social Sciences Citation Index via the Web of Science from 2006 to 2020. We identify the patterns in the theoretical and methodological approaches and the types of crisis, social media platforms, and contextual factors examined in SMCC research. Our findings demonstrate the common trends and differences between regions or societies. Scholars from North America dominated this field and primarily used quantitative methods, such as content analysis and experiments. A Western-oriented situational crisis communication theory was the most frequently applied theoretical framework. Twitter and Facebook were the most frequently used social media tools, and natural crises were studied most frequently. Nearly half of the SMCC studies collected research data about crises within America, and none focused on African countries. Contextual factors, such as political, cultural, and media characteristics, were found to affect online crisis communication practices. Our study can thus inform future discussions by revealing current theoretical gaps.}, number={2}, journal={Public Relations Review}, publisher={Elsevier BV}, author={Cheng, Yang and Wang, Yuan and Kong, Yeqing}, year={2022}, month={Jun}, pages={102172} }
 @article{wang_cheng_gonzenbach_2022, title={Toward an employee communication mediation model: Exploring the effects of social media engagement on employee–organization relationships and advocacy}, volume={16}, journal={International Journal of Communication}, author={Wang, Y. and Cheng, Y. and Gonzenbach, W.}, year={2022}, pages={4164–4186} }
 @inbook{cheng_laprea_mackie_2022, title={Turning crises into opportunities? Examining the effectiveness of Starbucks’ responses to its Philadelphia crisis}, ISBN={9780190925437 9780190925390}, booktitle={Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising}, publisher={Oxford University Press}, author={Cheng, Y. and Laprea, I. and Mackie, H.}, editor={Luttrell, Regina and Emerick, Susan and Wallace, AdrienneEditors}, year={2022}, pages={191–201} }
 @article{cheng_wang_zhao_zhang_cai_jiang_2022, title={Virtually Enhancing Public Engagement During the Pandemic: Measuring the Impact of Virtual Reality Powered Immersive Videos on Corporate Social Responsibility Communication}, volume={7}, ISSN={0894-4393 1552-8286}, url={http://dx.doi.org/10.1177/08944393221111482}, DOI={10.1177/08944393221111482}, abstractNote={ Many companies have applied virtual reality (VR), a new and popular technology, to their corporate social responsibility (CSR) activities. This study examines how 360-degree VR-powered videos might further enhance consumers’ engagement in CSR activities and facilitate business outcomes during a crisis setting. The researchers conducted an online survey study, during the coronavirus (COVID-19) pandemic, with 1422 representative U.S. residents and applied the structural equation modeling for data analysis. Results indicated that the four categories of gratifications-sought (i.e., being there, enhancement, interaction, and fun) on 360-degree VR-powered videos could all positively influence CSR engagement; in contrast, CSR skepticism would reduce such engagement online. Corporate social responsibility engagement further improved the organization-public relationships (OPRs) and ultimately influenced consumers’ word-of-mouth toward the company. Theoretical and practical implications of these findings were discussed. }, journal={Social Science Computer Review}, publisher={SAGE Publications}, author={Cheng, Yang and Wang, Yuan and Zhao, Wen and Zhang, Kaijie and Cai, Xinyi and Jiang, Hua}, year={2022}, month={Jul}, pages={089443932211114} }
 @article{cheng_jiang_2021, title={Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts}, volume={31}, ISSN={1061-0421 1061-0421}, url={http://dx.doi.org/10.1108/JPBM-05-2020-2907}, DOI={10.1108/JPBM-05-2020-2907}, abstractNote={
Purpose
This study aims to explore the role of artificial intelligence (AI)-powered chatbot marketing efforts (CMEs) in the establishment of relationships between brands and their customers, extending the link between relationship marketing and online consumer behavioral intentions.
}, number={2}, journal={Journal of Product & Brand Management}, publisher={Emerald}, author={Cheng, Yang and Jiang, Hua}, year={2021}, month={Jun}, pages={252–264} }
 @article{cheng_shen_2021, title={Decisions to react after mass shootings: exploring negative affect, relational trust, and public behavioral intentions toward the National Rifle Association}, volume={50}, ISSN={0090-9882 1479-5752}, url={http://dx.doi.org/10.1080/00909882.2021.1934514}, DOI={10.1080/00909882.2021.1934514}, abstractNote={ABSTRACT Situated in the context of crises, the present study examines stakeholders’ reactions, including negative affect such as fear and anxiety, relational trust, and public behavioral intentions, toward the National Rifle Association (NRA) of America after the Florida Parkland shooting. To test the proposed theoretical model, we conducted a national survey with 603 NRA stakeholders living in the USA. Using structural equation modeling procedures, we found that a high level of negative affect activated publics’ behavioral intentions, while reducing their relational trust toward the NRA. Furthermore, relational trust could lead to information seeking about the NRA as well as accommodative intentions such as cooperating with the NRA to address gun violence issues. This study enriches crisis communication literature and has important implications for crisis managers working at non-profit organizations as well.}, number={1}, journal={Journal of Applied Communication Research}, publisher={Informa UK Limited}, author={Cheng, Yang and Shen, Hongmei}, year={2021}, month={Jun}, pages={19–36} }
 @article{cheng_funkhouser_raabe_cross_2021, title={Examining organization‐public relationships in crises: A thematic meta‐analysis of updated literature from 1997 to 2019}, volume={30}, ISSN={0966-0879 1468-5973}, url={http://dx.doi.org/10.1111/1468-5973.12370}, DOI={10.1111/1468-5973.12370}, abstractNote={Abstract}, number={2}, journal={Journal of Contingencies and Crisis Management}, publisher={Wiley}, author={Cheng, Yang and Funkhouser, Caroline and Raabe, Tessa and Cross, Rebecca}, year={2021}, month={Jul}, pages={148–160} }
 @misc{cheng_2021, title={Maxwell McCombs and Sebastian Valenzuela, Setting the Agenda: Mass Media and Public Opinion (3rd ed.), Cambridge, UK: Polity, 2021, 248 pp., $24.95 (paperback)}, volume={15}, journal={International Journal of Communication}, author={Cheng, Y.}, year={2021}, pages={10} }
 @article{jiang_cheng_cho_2021, title={Media coverage and public perceptions of the THAAD event in China, the United States, and South Korea: a cross-national network agenda-setting study}, volume={14}, ISSN={1754-4750 1754-4769}, url={http://dx.doi.org/10.1080/17544750.2021.1902360}, DOI={10.1080/17544750.2021.1902360}, abstractNote={Based on original data gathered from China, the United States, and South Korea, this study explores the relationship between media representations and public opinions concerning the deployment of the Terminal High Altitude Area Defense (THAAD) system in South Korea. Further, this study validates the network agenda-setting (NAS) model in multiple social contexts. This study’s supportive results confirm the NAS effects on both implicit and explicit public agendas, further expanding current NAS research. From a cross-nationally comparative perspective, this study investigates how NAS effects vary across countries, which is particularly important in the age of globalization, offering valuable contributions to an improved understanding of the NAS model. The study’s findings illustrate substantial differences between media agendas and variations in the NAS effects across countries, providing empirical evidence of national traits as potential contingent agenda-setting conditions.}, number={4}, journal={Chinese Journal of Communication}, publisher={Informa UK Limited}, author={Jiang, Qiaolei and Cheng, Yang and Cho, Sung Kyum}, year={2021}, month={Apr}, pages={386–408} }
 @article{cheng_hung-baesecke_chen_2021, title={Social Media Influencer Effects on CSR Communication: The Role of Influencer Leadership in Opinion and Taste}, volume={7}, ISSN={2329-4884 2329-4892}, url={http://dx.doi.org/10.1177/23294884211035112}, DOI={10.1177/23294884211035112}, abstractNote={ With the prevalence of social media usage among consumers, brands have increasingly utilized paid social media influencer (SMI) endorsements in their corporate social responsibility (CSR) communication. However, how such practice generates positive consumer responses is not well understood. Drawing from signaling theory, social learning theory, and social identity theory, a structural equation model analysis was conducted to test our hypotheses and proposed model based on the survey data from 592 U.S. consumers. The research results suggest that a brand’s CSR initiatives, when endorsed by SMIs who are perceived as social media leaders in opinion and taste, directly enhance consumers’ CSR communication engagement about the initiatives and do so indirectly via the consumers’ reduced CSR skepticism. Reduced CSR skepticism and enhanced CSR communication engagement ultimately lead to the consumers’ brand loyalty, brand preference, and price premium. The study has implications for CSR advertising/social-mediated communication, SMI leadership, and SMI endorsement effects. }, journal={International Journal of Business Communication}, publisher={SAGE Publications}, author={Cheng, Yang and Hung-Baesecke, Chun-Ju Flora and Chen, Yi-Ru Regina}, year={2021}, month={Jul}, pages={232948842110351} }
 @article{cheng_chen_hung-baesecke_2021, title={Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships}, volume={39}, ISSN={0894-4393 1552-8286}, url={http://dx.doi.org/10.1177/0894439320987184}, DOI={10.1177/0894439320987184}, abstractNote={ Corporate social responsibility (CSR) has become a global norm for organizations to observe. In today’s shifting media landscape, social media influencers (SMIs) have become central actors in social-mediated CSR communication, connecting organizations and stakeholders by endorsing organizational CSR initiatives through self-generated messages. This study aimed to investigate how SMIs succeeded in creating positive behavioral and relational outcomes among consumers through the use of social media in the context of CSR communication. Data from a survey of 592 participants in the United States indicated that SMIs’ trustworthiness, expertise, uniqueness, and originality contributed to creating a desire in target consumers to emulate the SMIs who had endorsed a CSR initiative on Twitter. Consumers’ desire to do so drove their engagement in the CSR initiative directly, and indirectly did so through attribution of an altruistic motivation to the CSR initiative. Moreover, the target consumers’ CSR engagement and altruistic attribution further fostered their relationships with the corporation performing the CSR initiative. Theoretical and practical implications were discussed. }, number={4}, journal={Social Science Computer Review}, publisher={SAGE Publications}, author={Cheng, Yang and Chen, Yi-Ru Regina and Hung-Baesecke, Chun-Ju Flora}, year={2021}, month={Jan}, pages={089443932098718} }
 @article{cheng_2021, title={Soft power with Chinese characteristics: China campaign for hearts and minds}, volume={14}, ISSN={1754-4750 1754-4769}, url={http://dx.doi.org/10.1080/17544750.2021.1948693}, DOI={10.1080/17544750.2021.1948693}, abstractNote={Based on editorship of scholarly discussion across disciplines and regions from global experts, Edney et al. provide a comprehensive introduction to, and the latest assessment of, China’s soft powe...}, number={4}, journal={Chinese Journal of Communication}, publisher={Informa UK Limited}, author={Cheng, Yang}, year={2021}, month={Jul}, pages={472–474} }
 @misc{cheng_2021, title={Stephen D. Reese, The Crisis of the Institutional Press, Cambridge, UK: Polity, 2021, 208 pp., $22.95
(paperback).}, volume={15}, journal={International Journal of Communication}, author={Cheng, Y.}, year={2021}, pages={1715–1717} }
 @inbook{cheng_chen_2021, title={The Influence of Presumed Fake News Influence: Examining Public Support for Corporate Corrective Response, Media Literacy Interventions, and Governmental Regulation}, ISBN={9781003176831}, url={http://dx.doi.org/10.4324/9781003176831-6}, DOI={10.4324/9781003176831-6}, abstractNote={In today’s society with polarized opinions, fake news has significantly affected people’s trust in online news. Informed by the third-person effect (TPE) and influence of presumed influence (IPI) theories, this study examined atheoretical model to understand the antecedents and consequences of the presumed effects of fake news on others (PFNE3). Data were collected from 661 respondents through survey research based on fake news about acompany shared on Facebook. Results showed the significant impacts of self-efficacy, social undesirability, and consumer involvement on PFNE3. Furthermore, PFNE3 positively predicted public support for corporate corrective actions, media literacy interventions, and governmental regulation. Findings demonstrated the mediating role of PFNE3 in the model. Theoretical and practical implications were discussed.}, booktitle={What IS News?}, publisher={Routledge}, author={Cheng, Yang and Chen, Zifei Fay}, year={2021}, month={Apr}, pages={103–127} }
 @article{luo_cheng_sui_2021, title={The Moderating Effects of Perceived Severity on the Generational Gap in Preventive Behaviors during the COVID-19 Pandemic in the U.S.}, volume={18}, ISSN={1660-4601}, url={http://dx.doi.org/10.3390/ijerph18042011}, DOI={10.3390/ijerph18042011}, abstractNote={During the COVID-19 pandemic, older adults appear to be more susceptible to the coronavirus disease. Although the health stakes are higher for older adults, individuals of all ages should adopt preventive measures to contain the human-to-human transmission of the virus. This study conducted a national online survey of 1843 adults at the early stage of the COVID-19 pandemic in the U.S. to examine age disparities in preventive behaviors against the virus. The results show that older generations, motivated by a higher perceived severity of the disease, were more likely to take the precautionary actions recommended by the U.S. Centers for Disease Control and Prevention (CDC) than younger generations. This thus suggests that persuasive health messages addressing the severity of COVID-19 might reduce the generational gap and promote preventive behaviors among young people, to protect themselves and the elderly.}, number={4}, journal={International Journal of Environmental Research and Public Health}, publisher={MDPI AG}, author={Luo, Yunjuan and Cheng, Yang and Sui, Mingxiao}, year={2021}, month={Feb}, pages={2011} }
 @article{shen_cheng_2021, title={The NRA in Crisis: Social Identities and Publics’ Cognitive and Affective Evaluations}, volume={59}, ISSN={2329-4884 2329-4892}, url={http://dx.doi.org/10.1177/2329488420985101}, DOI={10.1177/2329488420985101}, abstractNote={ Contextualized in the Florida Parkland high school mass shooting and National Rifle Association (NRA) crisis, our study is among the first to apply the social identity theory in understanding simultaneously publics’ cognitive and affective evaluations of a non-profit organization’s crisis response. Results from an online survey ( N = 603) revealed that participants displayed a range of both negative and positive emotions towards the NRA, including anger, disgust, and interest and hope. On the rational side, publics considered NRA’s actions as harmful and unjust. Publics’ NRA affiliation status and political partisanship identity had a significant main effect on their crisis evaluations. }, number={4}, journal={International Journal of Business Communication}, publisher={SAGE Publications}, author={Shen, Hongmei and Cheng, Yang}, year={2021}, month={Jan}, pages={653–662} }
 @article{luo_cheng_2021, title={The Presumed Influence of COVID-19 Misinformation on Social Media: Survey Research from Two Countries in the Global Health Crisis}, volume={18}, ISSN={1660-4601}, url={http://dx.doi.org/10.3390/ijerph18115505}, DOI={10.3390/ijerph18115505}, abstractNote={While the coronavirus 2019 (COVID-19) pandemic is spreading all over the world, misinformation, without prudent journalistic judgments of media content online, has begun circulating rapidly and influencing public opinion on social media. This quantitative study intends to advance the previous misinformation research by proposing and examining a theoretical model following an “influence of presumed influence” perspective. Two survey studies were conducted on participants located in the United States (N = 1793) and China (N = 504), respectively, to test the applicability of the influence of presumed influence theory. Results indicated that anger and anxiety significantly predicted perceived influence of misinformation on others; presumed influence on others positively affected public support in corrective and restrictive actions in both U.S. and China. Further, anger toward misinformation led to public willingness to self-correct in the U.S. and China. In contrast, anxiety only took effects in facilitating public support for restrictive actions in the U.S. This study conducted survey research in China and the U.S. to expand the influence of presumed influence (IPI) hypothesis to digital misinformation in both Western and non-Western contexts. This research provides implications for social media companies and policy makers to combat misinformation online.}, number={11}, journal={International Journal of Environmental Research and Public Health}, publisher={MDPI AG}, author={Luo, Yunjuan and Cheng, Yang}, year={2021}, month={May}, pages={5505} }
 @article{cheng_fisk_2021, title={Toward a contingency theory of relating management: Exploring organization-public relationships (OPRs) in conflicts}, volume={15}, DOI={10.34891/20210921-523}, number={1}, journal={Negotiation and Conflict Management Research}, author={Cheng, Y. and Fisk, A.}, year={2021}, pages={32–51} }
 @article{wang_cheng_sun_2021, title={When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020}, volume={47}, ISSN={0363-8111}, url={http://dx.doi.org/10.1016/j.pubrev.2021.102081}, DOI={10.1016/j.pubrev.2021.102081}, abstractNote={This study examines the patterns and trends of social media-related public relations research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (i.e., research topics, theories and theoretical models, hypotheses, and research questions), methodological trends (i.e., types of sample, sampling methods, and research methods), and social media platforms used in 445 published journal articles. The findings are compared with the publication trends of social media-related public relations articles by journals in interdisciplinary areas, which include communication, public relations, and new media. The results reveal the trends of public relations research across three stages of social media development. In addition, this study provides directions for future public relations research involving social media and calls for more studies on fake news on social media, artificial intelligence on social media apps, and social media influencers. The theoretical and practical implications of the findings are also discussed.}, number={4}, journal={Public Relations Review}, publisher={Elsevier BV}, author={Wang, Yuan and Cheng, Yang and Sun, Jie}, year={2021}, month={Nov}, pages={102081} }
 @article{cheng_jiang_2020, title={AI‐Powered mental health chatbots: Examining users’ motivations, active communicative action and engagement after mass‐shooting disasters}, volume={28}, ISSN={0966-0879 1468-5973}, url={http://dx.doi.org/10.1111/1468-5973.12319}, DOI={10.1111/1468-5973.12319}, abstractNote={Abstract}, number={3}, journal={Journal of Contingencies and Crisis Management}, publisher={Wiley}, author={Cheng, Yang and Jiang, Hua}, year={2020}, month={Sep}, pages={339–354} }
 @inbook{cheng_2020, place={Thousand Oaks, CA}, title={Agenda Setting}, url={http://dx.doi.org/10.4135/9781483375519.n23}, DOI={10.4135/9781483375519.n23}, booktitle={The SAGE International Encyclopedia of Mass Media and Society}, publisher={SAGE Publications, Inc.}, author={Cheng, Yang}, year={2020} }
 @article{cheng_2020, title={Contingent organization-public relationship (COPR) matters: reconciling the contingency theory of accommodation into the relationship management paradigm}, volume={32}, ISSN={1062-726X 1532-754X}, url={http://dx.doi.org/10.1080/1062726X.2020.1830405}, DOI={10.1080/1062726X.2020.1830405}, abstractNote={Although the relational approach has been a focus in many published public relations studies, the dynamic and longitudinal aspects of relationships deserve more exploration. Through explicating and examining the concept of contingent organization-public relationship (COPR) in two empirical studies, this article investigates relationships between corporations and activist publics, and provides dynamic instances of the value of COPR and its six modes in conflictual situations. By tracking the stances of each corporation and its activists longitudinally through content analysis, results generate the occurrence and changes of relationship modes over time. Findings show that COPR is equally applicable in both resolved and unresolved U.S. conflicts. Regardless of whether the problems were resolved or not, competing relationships occurred more frequently than cooperating relationships, which strengthens the argument that both parties maintain competing relationships for self-interests and may adopt strategies to achieve mutual benefits as well. The integrating of the contingency theory of accommodation into the relationship management paradigm shows great promise reflected in current findings as well as future directions.}, number={3-4}, journal={Journal of Public Relations Research}, publisher={Informa UK Limited}, author={Cheng, Yang}, year={2020}, month={Jul}, pages={140–154} }
 @article{cheng_shen_jiang_2020, title={Corporate dialogue in crises of China: Examining dialogic strategies and communicative outcomes in a child abuse scandal}, volume={46}, ISSN={0363-8111}, url={http://dx.doi.org/10.1016/j.pubrev.2019.101816}, DOI={10.1016/j.pubrev.2019.101816}, abstractNote={Although dialogue has become a key concept in the field of public relations, little research has dealt with corporate dialogic strategies and communicative outcomes in crises of a non-Western context. Applying a mixed-method approach including both quantitative survey research and qualitative content analysis, this study analyzed both corporate dialogic strategies and public reactions in a social-mediated crisis in mainland China. Results demonstrated the corporation utilized both concertative and transformative dialogic strategies as the crisis progressed. After the crisis, concerned publics perceived low trust and moderate distrust towards the organization and reported five different communicative action intentions (i.e., mobilizing, information seeking, threatening, persuasion, and partnering). Trust and distrust exerted different impacts on publics’ post-crisis communicative action intentions and distrust was a stronger driver. Theoretical and practical implications of these findings are discussed.}, number={1}, journal={Public Relations Review}, publisher={Elsevier BV}, author={Cheng, Yang and Shen, Hongmei and Jiang, Qiaolei}, year={2020}, month={Mar}, pages={101816} }
 @article{cheng_chen_2020, title={Encountering misinformation online: antecedents of trust and distrust and their impact on the intensity of Facebook use}, volume={45}, ISSN={1468-4527}, url={http://dx.doi.org/10.1108/OIR-04-2020-0130}, DOI={10.1108/OIR-04-2020-0130}, abstractNote={PurposeThis study focused on the impact of misinformation on social networking sites. Through theorizing and integrating literature from interdisciplinary fields such as information behavior, communication and relationship management, this study explored how misinformation on Facebook influences users' trust, distrust and intensity of Facebook use.}, number={2}, journal={Online Information Review}, publisher={Emerald}, author={Cheng, Yang and Chen, Zifei Fay}, year={2020}, month={Dec}, pages={372–388} }
 @article{cheng_jiang_2020, title={How Do AI-driven Chatbots Impact User Experience? Examining Gratifications, Perceived Privacy Risk, Satisfaction, Loyalty, and Continued Use}, volume={64}, ISSN={0883-8151 1550-6878}, url={http://dx.doi.org/10.1080/08838151.2020.1834296}, DOI={10.1080/08838151.2020.1834296}, abstractNote={ABSTRACT This study examined how artificial intelligence (AI)-driven chatbots impact user experience. It collected survey data from 1,064 consumers who used any chatbot service from the top 30 brands in the U.S. Results indicated that utilitarian (information), hedonic (entertainment), technology (media appeal), and social (social presence) gratifications obtained from chatbot use positively predicted users’ satisfaction with chatbot services of their selected brand. In contrast, perceived privacy risk associated with chatbot use reduced user satisfaction. Data also demonstrated that user satisfaction positively affected both the continued use intention of chatbot services and customer loyalty. Implications of this study are discussed.}, number={4}, journal={Journal of Broadcasting & Electronic Media}, publisher={Informa UK Limited}, author={Cheng, Yang and Jiang, Hua}, year={2020}, month={Oct}, pages={592–614} }
 @inbook{cheng_huang_chan_2020, place={Lanham, MD}, title={Public Relations, Social Media, and Public Opinion in China}, ISBN={9781793608741 9781793608758}, booktitle={China in the Era of Social Media: An Unprecedented Force for An Unprecedented Social Change}, publisher={Rowman & Littlefield}, author={Cheng, Y. and Huang, Y.H. and Chan, C.M.}, editor={Hong, JunhaoEditor}, year={2020}, pages={171–186} }
 @article{shen_cheng_2020, title={Scale development for stakeholder responses in crises: Centering on stakeholders in the United Airlines crisis}, volume={13}, number={2}, journal={Public Relations Journal}, author={Shen, H.M. and Cheng, Y.}, year={2020}, pages={1–17} }
 @article{cheng_chen_2020, title={The Influence of Presumed Fake News Influence: Examining Public Support for Corporate Corrective Response, Media Literacy Interventions, and Governmental Regulation}, volume={23}, ISSN={1520-5436 1532-7825}, url={http://dx.doi.org/10.1080/15205436.2020.1750656}, DOI={10.1080/15205436.2020.1750656}, abstractNote={ABSTRACT In today’s society with polarized opinions, fake news has significantly affected people’s trust in online news. Informed by the third-person effect (TPE) and influence of presumed influence (IPI) theories, this study examined atheoretical model to understand the antecedents and consequences of the presumed effects of fake news on others (PFNE3). Data were collected from 661 respondents through survey research based on fake news about acompany shared on Facebook. Results showed the significant impacts of self-efficacy, social undesirability, and consumer involvement on PFNE3. Furthermore, PFNE3 positively predicted public support for corporate corrective actions, media literacy interventions, and governmental regulation. Findings demonstrated the mediating role of PFNE3 in the model. Theoretical and practical implications were discussed.}, number={5}, journal={Mass Communication and Society}, publisher={Informa UK Limited}, author={Cheng, Yang and Chen, Zifei Fay}, year={2020}, month={May}, pages={705–729} }
 @article{cheng_luo_2020, title={The presumed influence of digital misinformation: examining US public’s support for governmental restrictions versus corrective action in the COVID-19 pandemic}, volume={45}, ISSN={1468-4527}, url={http://dx.doi.org/10.1108/OIR-08-2020-0386}, DOI={10.1108/OIR-08-2020-0386}, abstractNote={PurposeInformed by the third-person effects (TPE) theory, this study aims to analyze restrictive versus corrective actions in response to the perceived TPE of misinformation on social media in the USA.}, number={4}, journal={Online Information Review}, publisher={Emerald}, author={Cheng, Yang and Luo, Yunjuan}, year={2020}, month={Dec}, pages={834–852} }
 @article{cheng_2020, title={The social-mediated crisis communication research: Revisiting dialogue between organizations and publics in crises of China}, volume={46}, ISSN={0363-8111}, url={http://dx.doi.org/10.1016/j.pubrev.2019.04.003}, DOI={10.1016/j.pubrev.2019.04.003}, abstractNote={The rapid diffusion of social media is ushering in a new era of crisis communication. To enhance our understanding of the social-mediated dialogue between organizations and their publics in crises of China, this study conducts a content analysis of 61 relevant journal articles published in 2006–2018. Results of this research present an overview of ongoing research trends such as theoretical frameworks and methodological preferences. This research also explores how the unique Chinese social media characteristics affect the dialogue between types of organizations and their publics. Contextual factors such as face and favor, relationship (Guanxi) and sentiment (Renqing), and the centralized political system that may facilitate/inhibit dialogue in crises of China are identified as well. Finally, this study suggests promising new directions such as a scholarly assessment tool for the social-mediated crisis communication research in China.}, number={1}, journal={Public Relations Review}, publisher={Elsevier BV}, author={Cheng, Yang}, year={2020}, month={Mar}, pages={101769} }
 @article{cheng_shen_2020, title={United Airlines crisis from the stakeholder perspective: Exploring customers’ ethical judgment, trust and distrust, and behavioral intentions}, volume={46}, ISSN={0363-8111}, url={http://dx.doi.org/10.1016/j.pubrev.2020.101908}, DOI={10.1016/j.pubrev.2020.101908}, abstractNote={In the context of the United Airlines crisis, this study investigated the relationships among customers’ ethical judgment, trust and distrust toward United Airlines, and post-crisis behavioral intentions. Results from an online survey (N = 579) demonstrated that customers’ negative ethical judgment was positively associated with the level of trust and negatively predicted their distrust toward the corporation. Distrust had a bigger impact on stakeholders’ behavioral intentions such as information seeking, mobilizing, and consulting than trust. Findings indicated the important role of customers in corporate crisis management. Theoretical and practical implications were discussed.}, number={2}, journal={Public Relations Review}, publisher={Elsevier BV}, author={Cheng, Yang and Shen, Hongmei}, year={2020}, month={Jun}, pages={101908} }
 @article{chen_cheng_2019, title={Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust}, volume={29}, ISSN={1061-0421 1061-0421}, url={http://dx.doi.org/10.1108/JPBM-12-2018-2145}, DOI={10.1108/JPBM-12-2018-2145}, abstractNote={
Purpose
Drawing on theoretical insights from the persuasion knowledge model (PKM), this study aims to propose and test a model that maps out the antecedents, process and consequences to explain how consumers process and respond to fake news about brands on Facebook.
}, number={2}, journal={Journal of Product & Brand Management}, publisher={Emerald}, author={Chen, Zifei Fay and Cheng, Yang}, year={2019}, month={Oct}, pages={188–198} }
 @article{chen_cheng_hung-baesecke_jin_2019, title={Engaging International Publics via Mobile-Enhanced CSR (mCSR): A Cross-National Study on Stakeholder Reactions to Corporate Disaster Relief Efforts}, volume={63}, ISSN={0002-7642 1552-3381}, url={http://dx.doi.org/10.1177/0002764219835258}, DOI={10.1177/0002764219835258}, abstractNote={ With globalization, corporations increasingly have to consider both domestic stakeholders and overseas stakeholders (i.e., international publics) in their corporate social responsibility (CSR) practice. Digitalization empowers international publics to scrutinize and react to a (multinational) corporation’s CSR strategy, further affecting corporate outcomes of CSR practice. Drawing on the social media context and attribution theory, this study investigated international publics’ reactions to corporate disaster relief, an emerging type of mobile-enhanced CSR (i.e., mCSR) practice, in the United States and China by looking at individuals’ engagement with mobile social media during disasters, attribution of CSR motives, and level of CSR skepticism. Using structural equation modeling analysis, the survey data of randomly recruited Americans ( n = 816) and mainland Chinese ( n = 430) suggested that mobile social media engagement reinforces the values-, strategic-, and stakeholder-driven motives of mCSR in the United States and China. Egoistic-driven CSR motives elicited publics’ skepticism toward mCSR, while values- and stakeholder-driven motives inhibited skepticism in both countries. However, the effect of strategic-driven motives on skepticism was inconsistent internationally. Last, CSR skepticism triggered negative relational outcomes between the mCSR-performing corporation and various stakeholders in both countries. This study advances CSR and attribution theory and contributes to the practice of CSR, public relations, and international business in the social media and disaster response context. }, number={12}, journal={American Behavioral Scientist}, publisher={SAGE Publications}, author={Chen, Yi-Ru Regina and Cheng, Yang and Hung-Baesecke, Chun-Ju Flora and Jin, Yan}, year={2019}, month={Mar}, pages={1603–1623} }
 @article{cheng_cameron_2019, title={Examining six modes of relationships in a social-mediated crisis in China: an exploratory study of contingent organization–public relationships (COPR)}, volume={47}, ISSN={0090-9882 1479-5752}, url={http://dx.doi.org/10.1080/00909882.2019.1695874}, DOI={10.1080/00909882.2019.1695874}, abstractNote={ABSTRACT The relationship management theory and contingency theory of conflict management, as two dominant approaches in the field of public relations, bolstered by a tapestry of literature from cross-disciplinary fields, were brought together to conceptualize the concept of contingent organization–public relationships (COPR). To generate the theoretical robustness of COPR and test its practical applicability, we selected a social-mediated crisis occurring in China and collected data through mixed-methods, including both content analysis and in-depth interviews. Quantitatively, content analysis of 338 Red Cross’s press releases and 4003 media coverage and 136,754 public posts during a 3-year time range provided a natural history of the application of COPR in crises. Qualitative interviews also offered in-depth information on the perceptions of stances and relationships from each party in this incident. Findings concluded that COPR addressed the dynamic and contingent multi-party relationships in contemporary China.}, number={6}, journal={Journal of Applied Communication Research}, publisher={Informa UK Limited}, author={Cheng, Yang and Cameron, Glen T.}, year={2019}, month={Nov}, pages={689–705} }
 @article{cheng_jin_hung-baesecke_chen_2019, title={Mobile Corporate Social Responsibility (mCSR): Examining Publics’ Responses to CSR-Based Initiatives in Natural Disasters}, volume={13}, ISSN={1553-118X 1553-1198}, url={http://dx.doi.org/10.1080/1553118X.2018.1524382}, DOI={10.1080/1553118X.2018.1524382}, abstractNote={As social media use on mobile devices has been integrated in people’s daily lives, corporations began to target the publics on corporate social responsibility (CSR) activities on mobile devices. In the context of a natural disaster, this study examines how publics respond to CSR-based initiatives by way of mobile corporate social responsibility (mCSR), including gratifications, social media engagement, perceived CSR motives, and the relationship outcomes as associated with mCSR practice. An online survey was conducted by sampling with 1,433 nationally representative adults in the United States. Findings indicated that four broad types of gratification, such as technological convenience, social interaction, recreation, and information exchange, significantly influenced relationship outcomes such as satisfaction, commitment, distrust, trust, and control mutuality. Results also demonstrated that perceived CSR motives and social media engagement on mobile devices were significantly related to relationship outcomes, providing empirical evidence for the important role that potential mCSR communications can play in engaging publics and cultivating relationships during natural disasters.}, number={1}, journal={International Journal of Strategic Communication}, publisher={Informa UK Limited}, author={Cheng, Yang and Jin, Yan and Hung-Baesecke, Chun-Ju Flora and Chen, Yi-Ru Regina}, year={2019}, month={Jan}, pages={76–93} }
 @article{cheng_lee_2019, title={Online crisis communication in a post-truth Chinese society: Evidence from interdisciplinary literature}, volume={45}, ISSN={0363-8111}, url={http://dx.doi.org/10.1016/j.pubrev.2019.101826}, DOI={10.1016/j.pubrev.2019.101826}, abstractNote={Through a thematic content analysis of 118 journal articles from interdisciplinary fields, this study reviews the research trends of online crisis communication literature in a Chinese post-truth society, where objective facts play a diminishing role, and Chinese people are losing their trust, despite the best efforts of organizations to deal with fake news in crises. Results of this study disclose some unique crisis communication strategies (e.g., strategic distraction, rumor-rebuttal, fabrication, acting cute, and content censorship) in crises of China. Influential contextual factors such as the political system, cultural values, and media features are identified as well. Theoretical and practical implications of this study are discussed, and a greater picture of online crisis communication in contexts is posited for future research.}, number={4}, journal={Public Relations Review}, publisher={Elsevier BV}, author={Cheng, Yang and Lee, Chia-Jui}, year={2019}, month={Nov}, pages={101826} }
 @misc{cheng_2019, title={Review of "Advertising and consumer culture in China," by H.M. Li}, volume={13}, journal={International Journal of Communication}, author={Cheng, Y.}, year={2019}, pages={459–461} }
 @article{cheng_chen_hung-baesecke_jin_2019, title={When CSR meets mobile SNA users in mainland China: An examination of gratifications sought, CSR motives, and relational outcomes in natural disasters}, volume={13}, url={https://ijoc.org/index.php/ijoc/article/view/10169}, journal={International Journal of Communication}, author={Cheng, Y. and Chen, Y.R. and Hung-Baesecke, R. and Jin, Y.}, year={2019}, pages={319–341} }
 @article{cheng_2018, title={How Social Media Is Changing Crisis Communication Strategies: Evidence from the Updated Literature}, volume={26}, ISSN={0966-0879}, url={http://dx.doi.org/10.1111/1468-5973.12130}, DOI={10.1111/1468-5973.12130}, abstractNote={By incorporating social media strategies into the traditional framework of crisis communication strategies (CCS), this article presents a comprehensive review of the scholarship on CCS within a global context. Through a content analysis of articles published in 11 journals listed in the Social Science Citation Index (SSCI), 73 articles focusing on the social‐mediated crisis management (SMCM) are identified. Findings show that new strategies such as enhancing and transferring from the organizational perspective are added, the stakeholders and their desired strategies are analysed and an asymmetrical CCS pattern from a contextual perspective is proposed within the SMCM research. Results also point out some weaknesses within the current literature. An interactive crisis communication (ICC) model is proposed for future research agenda.}, number={1}, journal={Journal of Contingencies and Crisis Management}, publisher={Wiley}, author={Cheng, Yang}, year={2018}, month={Mar}, pages={58–68} }
 @article{cheng_2018, title={Looking back, moving forward: A review and reflection of the organization-public relationship (OPR) research}, volume={44}, ISSN={0363-8111}, url={http://dx.doi.org/10.1016/J.PUBREV.2017.10.003}, DOI={10.1016/J.PUBREV.2017.10.003}, abstractNote={Organization-Public Relationship (OPR), as a key concept addressed in the field of public relations has attracted wide attention in the past three decades. This study presents a comprehensive review of 156 relevant studies from 1998 to 2016 and categorizes them into five main clusters, which include the outcomes, antecedents, mediation, process, and structure of OPR. Findings also identify five gaps in current OPR research such as idealized propositions based on mutual benefits, a lack of research on multi-party relationships, problematic “trust” as the measurement, unilateral self-reported research data, and dominated cross-sectional methods By drawing contingency theory of accommodation and the relationship management theory, this study proposes the concept of contingent organization-public relationship (COPR) for future studies that seek to explore variations of OPR longitudinally.}, number={1}, journal={Public Relations Review}, publisher={Elsevier BV}, author={Cheng, Yang}, year={2018}, month={Mar}, pages={120–130} }
 @misc{cheng_2018, title={Online Social Media and Crisis Communication in China: A Review and Critique}, ISBN={9789811070358 9789811070358}, url={http://dx.doi.org/10.1007/978-981-10-7035-8_5-1}, DOI={10.1007/978-981-10-7035-8_5-1}, journal={Handbook of Communication for Development and Social Change}, publisher={Springer Singapore}, author={Cheng, Yang}, year={2018}, pages={1–14} }
 @article{jiang_cheng_2018, title={The third-level agenda setting: Media and public agenda networks during THAAD events}, volume={9}, journal={Chinese Journal of Journalism & Communication}, author={Jiang, Q.L. and Cheng, Y.}, year={2018}, pages={123–141} }
 @article{wu_cheng_chao_2017, title={Global questioners: examining journalists’ aggressiveness at Chinese premiers’ press conferences (1993–2015)}, volume={27}, ISSN={0129-2986 1742-0911}, url={http://dx.doi.org/10.1080/01292986.2017.1281322}, DOI={10.1080/01292986.2017.1281322}, abstractNote={ABSTRACT This paper explores the different levels of aggressiveness in five dimensions exhibited by journalists with diverse global backgrounds at the press conferences of four Chinese premiers. Four attributes of the journalists’ home countries are examined: (1) power distance, (2) press freedom, (3) stage of development, and (4) frequency of questioning opportunities. The results show that journalists from countries with lower power distances tend to be more direct in their question designs than those with higher power distances; journalists with higher levels of press freedom tend to show more initiative, directness, assertiveness, and adversarialness than those with lower levels; journalists from developed countries are more direct, assertive, adversarial, and accountable than their counterparts; frequent questioners are more assertive, adversarial, and accountable than those infrequent. The theoretical and practical implications of journalists’ aggressive behaviors are discussed.}, number={4}, journal={Asian Journal of Communication}, publisher={Informa UK Limited}, author={Wu, Feng and Cheng, Yang and Chao, Duo}, year={2017}, month={Jan}, pages={357–377} }
 @inbook{cheng_cameron_2017, place={Beijing Shi}, title={Looking over, looking out, and moving forward: The review of contingency theory in public relations}, booktitle={Public Relations Theories for contemporary China.}, publisher={Communication University of China Publishing House}, author={Cheng, Y. and Cameron, G.}, editor={Chen, XianhongEditor}, year={2017} }
 @article{cheng_huang_chan_2017, title={Public relations, media coverage, and public opinion in contemporary China: Testing agenda building theory in a social mediated crisis}, volume={34}, ISSN={0736-5853}, url={http://dx.doi.org/10.1016/J.TELE.2016.05.012}, DOI={10.1016/J.TELE.2016.05.012}, abstractNote={This study investigates a social mediated crisis triggered by the Guo Meimei incident that negatively affected the Red Cross Society of China (RCSC). RCSC’s public relations efforts, media coverage, and public opinion on micro-blogs are examined through the theoretical grounding of agenda building. Evidence shows that organizational public relations activities strongly influence media coverage at the first level, but exert no influence upon online public opinion. RCSC’s agenda neither forms issue salience of online public opinion, nor effectively influences public’s attitude on the issue. This study extends the theorization of the effects of agenda building by adding contextual factors about social media, political, and cultural characteristics in China.}, number={3}, journal={Telematics and Informatics}, publisher={Elsevier BV}, author={Cheng, Yang and Huang, Yi-Hui Christine and Chan, Ching Man}, year={2017}, month={Jun}, pages={765–773} }
 @inbook{cheng_cameron_2017, place={New York, NY}, title={The status of social-mediated crisis communication (SMCC) research: An analysis of published articles in 2002-2014}, DOI={10.4324/9781315749068-2}, abstractNote={In order to present a comprehensive overview of the social-mediated crisis communication (SMCC) research, ten Social Sciences Citation Index (SSCI) academic journals, mainly in relevant academic disciplines such as public relations or communication, were selected for full screening, ranging from 2002 to 2014. Public perception and media use became the most dominant area in SMCC research. Discussions emphasized public motivation for online media use, public strategies, emotions, engagement, identification, and generated online content in crises. In both Western and Eastern contexts, SMCC research has realized the empowering function of social media. Among several measurements for Crisis Communication Effectiveness (CCE), it was found that reputation was most frequently used, followed by media publicity, revenue reputation, cost reduction, and organizational-public relationship. Organizations, social media, and stakeholders, as three major research perspectives were clearly identified in SMCC research. For the types of organizations, it was found that governments or corporations were mostly discussed, whereas only 4 out of 69 articles discussed nonprofit organizations.}, booktitle={Social Media and Crisis Communication}, publisher={Routledge}, author={Cheng, Y. and Cameron, G.}, editor={Austin, L. and Jin, Y.Editors}, year={2017}, pages={9–20} }
 @article{cheng_2016, title={Activism in China: Power and Confrontation Strategies in a Chinese Village}, volume={12}, number={2}, journal={China Media Research}, author={Cheng, Y.}, year={2016}, pages={90–104} }
 @inbook{huang_wu_cheng_lyu_2016, place={Chichester, UK}, title={Crisis Communication Research in the Chinese Mainland}, DOI={10.1002/9781118516812.ch25}, booktitle={The Handbook of International Crisis Communication Research}, publisher={Wiley-Blackwell}, author={Huang, Y.H. and Wu, F. and Cheng, Y. and Lyu, C.}, editor={Schwarz, Andreas and Seeger, Matthew and Auer, ClaudiaEditors}, year={2016}, pages={269–282} }
 @article{huang_wu_cheng_2016, title={Crisis communication in context: Cultural and political influences underpinning Chinese public relations practice}, volume={42}, ISSN={0363-8111}, url={http://dx.doi.org/10.1016/J.PUBREV.2015.11.015}, DOI={10.1016/J.PUBREV.2015.11.015}, abstractNote={This study analyzes academic journal articles in order to depict the features of Chinese crisis communication in Mainland China, Hong Kong, and Taiwan. The findings revealed the following features of crisis communication in Chinese societies: collectivistic culture, nationalism, rationalism, face-giving/saving, striving for the “golden mean,” the preference for passive communicative strategies, and the avoidance of extreme strategies. Nevertheless, the differences in political systems—the ubiquitous intervention by authoritarian government on the Mainland, the mistrust of government in post-handover Hong Kong, and the relatively mature democratic polity in Taiwan all lead to unique crisis communication practices.}, number={1}, journal={Public Relations Review}, publisher={Elsevier BV}, author={Huang, Yi-Hui Christine and Wu, Fang and Cheng, Yang}, year={2016}, month={Mar}, pages={201–213} }
 @article{cheng_2016, title={Social media keep buzzing! A test of contingency theory in China’s Red Cross credibility crisis}, volume={10}, url={http://dx.doi.org/1932}, journal={International Journal of Communication}, author={Cheng, Y.}, year={2016}, pages={1–20} }
 @article{cheng_2016, title={The third-level agenda-setting study: an examination of media, implicit, and explicit public agendas in China}, volume={26}, ISSN={0129-2986 1742-0911}, url={http://dx.doi.org/10.1080/01292986.2015.1130159}, DOI={10.1080/01292986.2015.1130159}, abstractNote={ABSTRACT Through two separate studies in the context of Hong Kong, a Chinese society, this research tests the third-level agenda-setting effects and examines the differences between the explicit and implicit public agendas based on the attributes consciously and unconsciously reported by the public. A total of 1667 news reports and 680 responses to a public survey are collected for analysis. Evidence from both studies shows strong attribute agenda-setting effects at the third level, no matter the focus of the issue is obtrusive or unobtrusive. Results also demonstrate that the media agenda is positively associated at a higher level with the implicit public agenda than the explicit one. Findings well extend the network agenda-setting research.}, number={4}, journal={Asian Journal of Communication}, publisher={Informa UK Limited}, author={Cheng, Yang}, year={2016}, month={Jan}, pages={319–332} }
 @article{cheng_2016, title={Who is leading whom in the General Motors recall: Understanding media impacts on public relations efforts, public awareness, and financial markets}, volume={3}, url={https://instituteforpr.org/wp-content/uploads/Yang-Cheng.pdf.}, number={1}, journal={Research Journal of the Institute for Public Relations}, author={Cheng, Y.}, year={2016}, month={Aug}, pages={1–25} }
 @article{cheng_2015, title={The rapport management of sellers: Exploring the seller-buyer relationship in small and medium-sized enterprises of China}, volume={11}, number={3}, journal={China Media Research}, author={Cheng, Y.}, year={2015}, pages={73–86} }
 @article{cheng_chan_2015, title={The third level of agenda setting in contemporary China: Tracking descriptions of moral and national education in media coverage and people’s minds}, volume={9}, url={https://ijoc.org/index.php/ijoc/article/view/3249}, journal={International Journal of Communication}, author={Cheng, Y. and Chan, C.M.}, year={2015}, pages={1090–1107} }
 @article{cheng_liang_leung_2014, title={Social network service use on mobile devices: An examination of gratifications, civic attitudes and civic engagement in China}, volume={17}, ISSN={1461-4448 1461-7315}, url={http://dx.doi.org/10.1177/1461444814521362}, DOI={10.1177/1461444814521362}, abstractNote={ As mobile social network services have been integrated in many people’s daily lives, this study investigated the relationships between gratifications-sought, social network service use on mobile devices, civic attitudes and civic engagement in Mainland China. Data were gathered in a survey of 760 university students. Results showed that gratifications for technological convenience (accessibility), information exchange (cognition needs), and social interaction (recognition needs) significantly predicted civic engagement. The results also demonstrated that civic attitudes and social network service use on mobile devices are positively related to civic engagement. These findings well demonstrated the important role of mobile-based communication in connecting citizens to civil society. }, number={7}, journal={New Media & Society}, publisher={SAGE Publications}, author={Cheng, Yang and Liang, Jingwen and Leung, Louis}, year={2014}, month={Jan}, pages={1096–1116} }
 @inbook{huang_cheng_2013, place={Thousand Oak, CA}, title={China, Hong Kong, and Taiwan, Practice of Public Relations in}, url={http://dx.doi.org/10.4135/9781452276236.n64}, DOI={10.4135/9781452276236.n64}, booktitle={Encyclopedia of Public Relations}, publisher={SAGE Publications, Inc.}, author={Huang, Y. H. and Cheng, Y.}, editor={Heath, R.Editor}, year={2013}, pages={111–115} }
 @article{cheng_guo_jiang_meng_wang_2013, title={The media effects on the acculturation of mainland Chinese students in Hong Kong}, volume={36}, journal={Journal of Radio & Television Studies}, author={Cheng, Y. and Guo, J. and Jiang, Q. and Meng, C. and Wang, Y. Q.}, year={2013}, pages={91–114} }
 @article{fan_cheng_2009, title={The current status and development countermeasure of the venture capital investment of Chinese companies}, volume={8}, number={7}, journal={Modern Economics}, author={Fan, D.L. and Cheng, Y.}, year={2009}, pages={2830} }