@article{lou_xu_2024, title={Consumption of Sustainable Denim Products: The Contribution of Blockchain Certified Eco-Labels}, volume={19}, ISSN={["0718-1876"]}, url={https://doi.org/10.3390/jtaer19010021}, DOI={10.3390/jtaer19010021}, abstractNote={Consumers’ growing interest in the environmental and social impacts of products has increased demand for sustainable fashion items, particularly denim. Emerging technologies such as blockchain technology and labeling certifications have been developed to address sustainability issues by improving supply chain transparency and efficiency. This research investigates the trade-offs consumers make when purchasing sustainable denim jeans and the impact of sociodemographic factors on their decision-making process. Employing a conjoint analysis approach, four attributes were examined: price, brand name, types of materials, and eco-labeling. The results indicated that price is still the most influential factor, followed by material, brand name, and eco-label. Although eco-labeling is of little importance to consumers, it offers valuable insights for effective communication of sustainable practices. Consumers prefer denim with a blockchain eco-label, followed by a fair-trade certificate. This research enhances the understanding of consumer behavior toward sustainable consumption and offers strategic insights for denim producers and marketers.}, number={1}, journal={JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH}, author={Lou, Xingqiu and Xu, Yingjiao}, year={2024}, month={Mar}, pages={396–411} }
 @article{lee_xu_porterfield_2024, title={The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs)}, volume={1}, ISSN={["1758-7433"]}, url={https://doi.org/10.1108/JFMM-06-2023-0141}, DOI={10.1108/JFMM-06-2023-0141}, abstractNote={PurposeDespite the potential of virtual fitting rooms (VFRs) to enhance the consumer experience, their adoption is in the preliminary stages. Little is known about inherent reasons why consumers would adopt VFRs. As consumers' attributional processes can be influenced by their enduring chronic traits, this study aims to investigate the influence of chronic regulatory focus on consumers' VFR adoptions via consumers' perceptions of value provided by VFRs. Additionally, the mediating effects of perceived functional and experiential values were examined. Further, the moderating effect of prior VFR experience was tested to allow for variations in consumer experiences.Design/methodology/approachData were collected via an online survey of 480 consumers who have at least heard of VFRs via convenience sampling. Established measures were utilized to develop the survey questionnaire. Data were analysed using structural equation modelling to test the main model with mediation effects as well as multi-group comparisons to test the moderating effect.FindingsEmpirical results revealed that respective chronic regulatory foci, as preconceived factors that drive consumers' differences in processing, exerted significant influences on consumers' perceptions of VFRs, which, in turn, positively influenced their adoption intention. Also, perceived values mediated the relationship between regulatory foci and consumers' adoption intention. Further, prior VFR experience moderated the relationship between regulatory focus and perceived value.Originality/valueThe paper empirically tested the importance of chronic regulatory foci in understanding consumers' cognitive and affective attributional processes, explaining inherent psychological reasons why consumers would (not) adopt VFRs.}, journal={JOURNAL OF FASHION MARKETING AND MANAGEMENT}, author={Lee, Hanna and Xu, Yingjiao and Porterfield, Anne}, year={2024}, month={Jan} }
 @article{yadav_xu_hergeth_2024, title={Walking the Talk: Unraveling the Influence of the Sustainability Features of Leather Alternatives on Consumer Behavior toward Running Shoes}, volume={16}, ISSN={["2071-1050"]}, url={https://www.mdpi.com/2071-1050/16/2/830}, DOI={10.3390/su16020830}, abstractNote={This study seeks to explore the impact of the sustainable features of running shoes on consumers’ inclination to pay a premium price. This research delves into the mediating effect of perceived sustainability and the moderating roles of environmental consciousness and animal conservation in the association between the sustainability features of running shoes and consumers’ willingness to pay a premium. Data were gathered through an online survey distributed on Amazon MTurk. This study employed a one-way ANOVA to assess the influence of sustainability features on consumers’ willingness to pay a premium for running shoes. Mediation analysis was conducted using PROCESS model 4, and moderation analysis was performed using PROCESS model 1 in SPSS 28.0. The findings revealed the significant impact of sustainability features on consumers’ willingness to pay a premium. Perceived sustainability was identified as a partial mediator in the relationship between sustainability features and the willingness to pay a premium. Furthermore, environmental consciousness and animal conservation were identified as moderators influencing the relationship between sustainability features and consumers’ willingness to pay a premium.}, number={2}, journal={SUSTAINABILITY}, author={Yadav, Shraddha and Xu, Yingjiao and Hergeth, Helmut}, year={2024}, month={Jan} }
 @article{han_xu_2023, title={Chinese consumers' adoption intention toward smart closet: a perspective of psychological needs and motivations}, volume={8}, ISSN={["1754-3274"]}, url={https://doi.org/10.1080/17543266.2023.2249932}, DOI={10.1080/17543266.2023.2249932}, abstractNote={ABSTRACTTackling the problem of ‘having a closet full of clothes but nothing to wear’, Smart Closet emerged in recent years as a digital closet assistant. This study investigates Chinese consumers’ adoption intention toward Smart Closet from a perspective of psychological needs and motivations, integrating the Technology Acceptance Model and Self-Determination Theory. A total of 346 data was collected via an online survey. Structural equation modelling was used to test the proposed hypotheses. Results indicated that two of the three basic psychological needs (autonomy and relatedness) had positive impacts on consumers’ motivational perceptions (usefulness and enjoyment) of Smart Closet, which in turn, positively influenced their adoption intention. Additionally, consumers’ fashion consciousness was found to have moderating effects on the adoption process. This paper not only lends managerial implications to practitioners pertaining to the implementation of Smart Closet, also provides a reference for validating the integrated framework of TAM and SDT.KEYWORDS: Smart Closettechnology acceptance modelself-determination theorymotivationChinese consumer Disclosure statementNo potential conflict of interest was reported by the author(s).Ethics approval statementThis study is reviewed by and conducted with the approval of an institutional review board (IRB).Permission to reproduce material from other sourcesThere are no excerpts from copyrighted works owned by third parties included in this study.Data availability statementThe data that support the findings of this study are available from the corresponding author upon reasonable request.}, journal={INTERNATIONAL JOURNAL OF FASHION DESIGN TECHNOLOGY AND EDUCATION}, author={Han, Wenna and Xu, Yingjiao}, year={2023}, month={Aug} }
 @article{han_xu_li_2023, title={Understanding consumer face mask consumption: a MaxDiff-based cluster analysis}, volume={10}, ISSN={["1754-2340"]}, url={https://doi.org/10.1080/00405000.2023.2267408}, DOI={10.1080/00405000.2023.2267408}, abstractNote={AbstractThis study aims to develop a consumer typology based on the importance of product attributes in consumer face mask consumption during the COVID-19 pandemic. An online survey with a MaxDiff experiment was employed to measure the importance of eight face mask attributes. Data were collected from 563 U.S. consumers during April 2022. Hierarchical Bayes analysis, K-means clustering, Chi-square tests, and ANOVA were used for data analysis. Results suggested that protection and comfort were the most important attributes, while appearance and brand were the least important. Based on the tradeoffs made in their purchase decision-making process, three distinct groups of face mask consumers were identified, named protection-focused, utilitarian-driven, and eco-conscious consumers. A consumer profile was established for each group, reflecting their mask-wearing behaviors, mask type preferences, and demographics. This study provides implications for face mask manufacturers and retailers to develop effective production and target marketing strategies for future respiratory pandemics.Keywords: Face maskattribute importanceMaxDiffcluster analysismarket segmentation Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementThe data that support the findings of this study are available from the corresponding author upon reasonable request.Permission to reproduce material from other sourcesThere are no excerpts from copyrighted works owned by third parties included in this study.Additional informationFundingThis work was supported by a grant from the NSRP program at North Carolina State University.}, journal={JOURNAL OF THE TEXTILE INSTITUTE}, author={Han, Wenna and Xu, Yingjiao and Li, Jitong}, year={2023}, month={Oct} }
 @article{ruan_xu_lee_2022, title={Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach}, volume={14}, ISSN={["2071-1050"]}, url={https://doi.org/10.3390/su14127475}, DOI={10.3390/su14127475}, abstractNote={With the rise of the sharing economy, luxury fashion rental (LFR) services have seen significant growth by providing sustainable consumption options to newcomers in the luxury fashion market. Several studies have analysed consumer motivations for luxury and collaborative consumption; however, limited research has examined consumer behaviour towards LFR, focusing on the collaborative consumption perspective but overlooking the influence of the characteristics and values of luxury fashion products. Therefore, this study seeks to identify consumer motivations for LFR from both the luxury consumption and collaborative consumption perspectives. Specifically, this study aims to: (1) identify motivations for LFR by reviewing the relevant literature; (2) propose a classification of LFR motivations (intrinsic versus extrinsic) by following self-determination theory; and (3) statistically evaluate and confirm said classification. To this end, data were collected from 359 U.S. consumers via an online survey. Subsequently, a second-order confirmatory factor analysis was conducted to confirm the validity of the second-order hierarchical structure. The findings show that intrinsic LFR motivations include hedonic benefits, uniqueness, and sustainability, while extrinsic motivations include economic benefits, social norms, smart shopping, and ego defence. To conclude this paper, theoretical and practical implications are discussed and recommendations for future studies are presented.}, number={12}, journal={SUSTAINABILITY}, publisher={MDPI AG}, author={Ruan, Yanwen and Xu, Yingjiao and Lee, Hanna}, year={2022}, month={Jun} }
 @article{lee_xu_2022, title={Influence of motivational orientations on consumers' adoption of virtual fitting rooms (VFRs): moderating effects of fashion leadership and technology visibility}, volume={15}, ISSN={["1754-3274"]}, url={https://doi.org/10.1080/17543266.2022.2048423}, DOI={10.1080/17543266.2022.2048423}, abstractNote={ABSTRACT Virtual fitting rooms (VFRs) provide consumers with a fitting experience comparable to in-store fitting. However, despite the great potential of VFRs, their adoption is still in the preliminary stage. The purpose of this study was to investigate the relationship between consumers’ motivational orientations, perceptions, and their adoption intentions toward VFRs. Additionally, the moderating effects of fashion leadership and technology visibility were examined. Data were collected from 324 Korean consumers and analysed using structural equation modelling as well as multi-group comparisons. The results reveal that respective motivational orientations exerted significant influence on consumers’ perceived functional and experiential values toward VFRs, which, in turn, had a positive influence on their adoption intention. Results also suggest that fashion leadership and technology visibility moderated the importance of rendering functional and experiential features of VFRs in increasing consumer adoption of VFRs.}, number={3}, journal={INTERNATIONAL JOURNAL OF FASHION DESIGN TECHNOLOGY AND EDUCATION}, author={Lee, Hanna and Xu, Yingjiao}, year={2022}, month={Sep}, pages={297–307} }
 @article{wang_xu_lee_li_2022, title={Preferred product attributes for sustainable outdoor apparel: A conjoint analysis approach}, volume={29}, ISSN={["2352-5509"]}, DOI={10.1016/j.spc.2021.11.011}, abstractNote={Sustainability has become a critical concern for the textile and apparel industry. Over years, a variety of initiatives and practices have been implemented in the industry to reduce the impact to the environment. Offering sustainable products has been an endeavor for many companies in the apparel industry, including the outdoor wear segment. While Consumers are increasingly aware of and interested in buying sustainable products, much research is still needed in terms of important attributes influencing consumers’ purchase decision as well as tradeoffs consumers make when important attributes conflicting against each other. Employing a conjoint analysis approach, this study aims to investigate how different product attributes (i.e., type of fabric, type of down, eco-label certification, and price) jointly affect consumers’ sustainable apparel purchase decision in more realistic settings. As a result of a full profile fractional factorial design, a parsimonious orthogonal array of eight profiles were generated, representing eight different realistic combinations of product attributes. Four hundred and four participants were recruited to participate in this study to evaluate and indicate their purchase intention toward each product profile. Results suggest that price, as expected, is still the most important attribute to consumers, followed by type of fabric(recycled), availability of eco-labels, and type of down (traceable). Moreover, the results reveal that the tradeoffs consumers made varied due to their demographics in terms of gender, education, income, and past purchase experience. This research provides insightful managerial implications to fashion practitioners in their efforts in formulating strategies for product development and marketing by identifying preferred product attributes from the consumer-centric perspective.}, journal={SUSTAINABLE PRODUCTION AND CONSUMPTION}, author={Wang, Luo and Xu, Yingjiao and Lee, Hanna and Li, Ailin}, year={2022}, month={Jan}, pages={657–671} }
 @article{lee_xu_porterfield_2022, title={Virtual Fitting Rooms for Online Apparel Shopping: An Exploration of Consumer Perceptions}, volume={2}, ISSN={["1552-3934"]}, DOI={10.1111/fcsr.12428}, abstractNote={This study used a qualitative approach to unveil consumer perceptions and adoption intention toward virtual fitting rooms for their online apparel shopping. Two focus group interview sessions were conducted with a total of 21 students at a southeast university in the U.S. (12 females and 9 males; age range 23 to 31 years). The qualitative data were analyzed according to the desirability–feasibility framework, and five central categories emerged: utilitarian benefits, experiential benefits, social benefits, technical concerns, and personal concerns. Additionally, several subcategories emerged belonging to one of the two key dimensions, either perceived desirability or feasibility.}, journal={FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL}, author={Lee, Hanna and Xu, Yingjiao and Porterfield, Anne}, year={2022}, month={Feb} }
 @article{lee_xu_porterfield_2021, title={Antecedents and moderators of consumer adoption toward AR-enhanced virtual try-on technology: A stimulus-organism-response approach}, volume={11}, ISSN={["1470-6431"]}, url={https://doi.org/10.1111/ijcs.12760}, DOI={10.1111/ijcs.12760}, abstractNote={Abstract This study aimed to investigate consumers’ adoption intention toward augmented reality (AR)‐enhanced virtual try‐ons (VTOs) by examining the effects of consumers’ evaluations of technology attributes on their immersive experiences, perceived value, and adoption intention based on the stimulus–organism–response (SOR) framework. To explain variations in consumers’ evaluations and adoption of AR‐enhanced VTOs, two important personality traits that pertain to the use of AR‐enhanced VTOs, sensation‐seeking tendency and technology anxiety, were incorporated into the model as moderators. Data for this study were collected via a self‐administered survey of students enrolled in 13 classes of a southeastern university in the United States. A total of 398 respondents were recruited to participate in this study via a convenience sampling approach. A sample of 352 was retained for data analysis. Structural equation modeling and multigroup comparisons were conducted to test the proposed hypotheses. The finding revealed that the two salient technology attributes of AR‐enhanced VTOs exerted significant positive influences on telepresence, which, in turn, influenced consumers’ perceived values and adoption intention toward AR‐enhanced VTOs. Also, the two personality traits moderated the proposed relationships among technology attributes, perceived values, and adoption intentions. The findings add to empirical support for the relationship proposed in the SOR framework. Further, the results of this study provide insights that can guide companies in improving and marketing VTOs.}, journal={INTERNATIONAL JOURNAL OF CONSUMER STUDIES}, publisher={Wiley}, author={Lee, Hanna and Xu, Yingjiao and Porterfield, Anne}, year={2021}, month={Nov} }
 @article{lee_xu_porterfield_2021, title={Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects}, volume={25}, url={https://doi.org/10.1108/JFMM-05-2019-0092}, DOI={10.1108/JFMM-05-2019-0092}, abstractNote={PurposeThe purpose of this study was to investigate the relationship between consumers' perceived media characteristics, telepresence, attitudes and adoption intention towards augmented reality (AR)-based virtual fitting rooms (VFRs). Additionally, the mediating effect of telepresence was examined.Design/methodology/approachData were collected from 352 university students and analysed using structural equation modelling.FindingsEmpirical results suggest significant positive influences of media characteristics, including perceived interactivity and augmentation, on telepresence, which, in turn, influenced attitudes and adoption intention towards AR-based VFRs. Also, telepresence mediated the relationship between media characteristics and consumers' attitudes.Research limitations/implicationsData for this study were collected based on the subjects' one-time experience with a particular AR-based VFR. Therefore, the generalisation of the findings may be limited.Practical implicationsAn important implication is that the enhancement of rendering interactive and augmented features is crucial for adoption of AR-based VFRs considering the key role of interactivity and augmentation in inducing telepresence, attitudes and adoption intention.Originality/valueThe paper empirically tested the importance of unique media characteristics, telepresence and attitudes in consumers' adoption of AR-based VFRs through the lens of the theory of interactive media effects.}, number={1}, journal={Journal of Fashion Marketing and Management: An International Journal}, publisher={Emerald}, author={Lee, Hanna and Xu, Yingjiao and Porterfield, Anne}, year={2021}, month={Feb}, pages={45–62} }
 @article{li_xu_2020, title={A study of Chinese consumers’ adoption behaviour toward virtual fitting rooms}, volume={13}, url={https://doi.org/10.1080/17543266.2020.1758798}, DOI={10.1080/17543266.2020.1758798}, abstractNote={ABSTRACT The purpose of this study was to investigate Chinese consumers’ adoption behaviour toward VFRs by using the Technology Acceptance Model. Additionally, this study aimed to examine the influence of two relevant personality traits, fashion leadership and technology anxiety, on consumers’ VFRs adoption. Data were collected from 474 Chinese consumers via an online survey. Comparative analyses and regression analyses were conducted to test the proposed conceptual model regarding Chinese consumers’ adoption intention towards VFRs. It was surprising to learn that perceived usefulness, among the three perceptions suggested by TAM, had the relatively least influence on Chinese consumers’ adoption intention toward VFRs. Additionally, moderating effects of fashion leadership and technology anxiety were found on the relationship between consumers’ perceptions and adoption intention toward VFRs. The findings could provide implications to retailers and brands in their endeavours to motivate and encourage different consumers to use VFRs for online apparel shopping.}, number={2}, journal={International Journal of Fashion Design, Technology and Education}, publisher={Informa UK Limited}, author={Li, Ailin and Xu, Yingjiao}, year={2020}, month={May}, pages={140–149} }
 @article{lee_xu_2020, title={Classification of virtual fitting room technologies in the fashion industry: from the perspective of consumer experience}, volume={9}, url={https://doi.org/10.1080/17543266.2019.1657505}, DOI={10.1080/17543266.2019.1657505}, abstractNote={ABSTRACT Virtual fitting rooms (VFR) bring great opportunities to the fashion industry by enabling consumers to virtually try on products. However, while VFRs have technically been available for a while, they are less utilised because of consumers’ potential concerns of accuracy of the simulation. Moreover, a variety of VFR technologies exist in the marketplace with each using different solutions and with different capabilities, making it harder for retailers to decide on which one to adopt. Therefore, the purpose of this study is to conduct a classification of available VFR technologies from the perspective of consumer experience, particularly cognitive vs. affective experiences. Data for this study were obtained from multiple sources, including academic journals, trade magazines, company websites, and other internet sources. Seven distinctive types of VFRs available in the marketplace were identified, each providing different consumer experiences and satisfaction via their different levels of realism in the simulation process.}, journal={International Journal of Fashion Design, Technology and Education}, publisher={Informa UK Limited}, author={Lee, Hanna and Xu, Yingjiao}, year={2020}, month={Jan}, pages={1–10} }
 @article{tao_xu_2020, title={Consumer adoption of fashion subscription retailing: antecedents and moderating factors}, volume={3}, url={https://doi.org/10.1080/17543266.2020.1737247}, DOI={10.1080/17543266.2020.1737247}, abstractNote={ABSTRACT The purpose of this study is to investigate consumers' adoption intention of fashion subscription retailing services by using the Technology Acceptance Model. This study also investigated the moderating effect of two shopping relevant traits: hedonic shopping orientation and experiment with appearance. Data for this study was collection via an online survey. Reliability analysis and multiple regression analyses were employed to analyze the data. There are two main findings from this study. First, consumers’ intention to adopt fashion subscription retailing was significantly influenced by their perceived usefulness, including convenience, economic benefits, and style related benefits, perceived ease of use, and perceived enjoyment. Secondly, consumers' hedonic shopping orientation and experiment with appearance exerted moderating effects on consumers' adoption intention. This study not only contributes to the literature by providing empirical evidence on consumer behaviour toward fashion subscription retailing, but also provides managerial insights to the practitioners in their marketing and segmentation efforts.}, journal={International Journal of Fashion Design, Technology and Education}, publisher={Informa UK Limited}, author={Tao, Qiong and Xu, Yingjiao}, year={2020}, month={Jan}, pages={1–11} }
 @article{lin_xu_tao_2020, title={Motivational drivers of Chinese consumers’ brand avoidance behaviours: a perspective of sportswear}, volume={1}, url={https://doi.org/10.1080/17543266.2020.1719435}, DOI={10.1080/17543266.2020.1719435}, abstractNote={ABSTRACT The purpose of this study was to examine consumers’ brand avoidance behaviours toward sportswear brands in the Chinese sportswear market. A theoretical framework was proposed regarding the influence of motivational drivers as well as the moderating effect of country of origin on consumers’ brand avoidance behaviours. A focus group study and a web-based survey were used to collect data to test the relationships proposed in the theoretical framework. The results suggested that avoidance toward sportswear brands existed among Chinese consumers. Motivational factors including negative shopping and consumption experience, negative brand identity, and unpleasant advertising had significant influences on Chinese consumers’ avoidance behaviours toward sportswear brands. Additionally, brands’ country of origin moderated the relationships between brand avoidance drivers and Chinese consumers’ brand avoidance toward sportswear brands. This study fills a gap in the literature on brand avoidance, and provides great insight for the sportswear industry in China.}, journal={International Journal of Fashion Design, Technology and Education}, publisher={Informa UK Limited}, author={Lin, Lu and Xu, Yingjiao and Tao, Qiong}, year={2020}, month={Jan}, pages={1–13} }
 @article{lee_xu_li_2020, title={Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers}, volume={24}, url={http://dx.doi.org/10.1108/jfmm-01-2019-0016}, DOI={10.1108/jfmm-01-2019-0016}, abstractNote={The purpose of this study is to determine the influence of technology visibility and subsequent perceptions of VFRs on consumers' intention to adopt VFRs in the online shopping context. A cross-cultural comparison was conducted to examine the different relationships among technology visibility, consumer perceptions and adoption intentions between the Chinese and Korean consumers.,Data were collected from 306 Chinese and 324 Korean consumers. The data were empirically analysed using structural equation modelling as well as multi-group comparisons.,Empirical results suggest significant influence of technology visibility on consumers' experiential and functional perceptions towards VFRs and accordingly on their adoption intention towards VFRs. Significant differences were also revealed between the Chinese and Korean consumers in their adoption behaviours towards VFRs.,The comparison was only conducted between the Chinese and Korean consumers. If two countries from two dramatically different cultures were compared, the results might be more significant.,An important implication is that enhancement of visibility is crucial for technology adoption considering its importance in shaping consumers' perceptions towards the technology.,The paper empirically tested the importance of technology visibility in consumers' new technology adoption in the VFR context from a cross-cultural perspective.}, number={2}, journal={Journal of Fashion Marketing and Management: An International Journal}, publisher={Emerald}, author={Lee, Hanna and Xu, Yingjiao and Li, Ailin}, year={2020}, month={Apr}, pages={175–194} }
 @article{lee_rothenberg_xu_2020, title={Young luxury fashion consumers' preferences in multi-channel environment}, volume={48}, ISSN={["1758-6690"]}, url={https://doi.org/10.1108/IJRDM-11-2018-0253}, DOI={10.1108/IJRDM-11-2018-0253}, abstractNote={The purpose of this paper is to explore and examine the relative impact of product and channel attributes on luxury product shopping in the multi-channel environment.,A D-optimal discrete choice conjoint design was used. The data were analysed using a multinomial logit model and desirability indices.,Findings indicate that low price was the most important factor that influenced young consumers' preferences. After price, young luxury consumers placed a greater importance on channel attributes such as human-assisted service and virtual fitting rooms.,The sample consisted of young consumers in their 20s and 30s, who utilise both online and offline channels. Hence, the income level was relatively low. Also, the results cannot be generalised to all luxury consumers.,Providing preferable channel attributes is more crucial to young luxury fashion shoppers than focusing on improving product attributes, with the exception of price.,The paper proposes the optimal combination of key product and channel attributes that is most preferable to young luxury fashion consumers in the multi-channel environment.}, number={3}, journal={INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT}, publisher={Emerald}, author={Lee, Hanna and Rothenberg, Lori and Xu, Yingjiao}, year={2020}, month={Feb}, pages={244–261} }
 @book{xu_chi_su_2018, title={Chinese Consumers and the Fashion Market}, ISBN={["978-981-10-8428-7"]}, ISSN={["2366-8776"]}, DOI={10.1007/978-981-10-8429-4}, abstractNote={This book provides insights into consumer behavior in the growing and dynamic Chinese fashion market and covers the challenges and opportunities}, journal={CHINESE CONSUMERS AND THE FASHION MARKET}, publisher={Springer}, author={Xu, Y. and Chi, T. and Su, J.}, editor={Xu, Yingjiao and Chi, Ting and Su, JinEditors}, year={2018}, pages={1–212} }
 @article{ruan_xu_li_liu_2018, title={Chinese Male Consumers' High-End Shirt Consumption: A Perspective of Fabric Attributes}, ISBN={["978-981-10-8428-7"]}, ISSN={["2366-8776"]}, DOI={10.1007/978-981-10-8429-4_8}, abstractNote={With rising disposable incomes and male consumers’ increasing interest in personal grooming products, the Chinese menswear market is growing tremendously. Shirt is one of the most popular menswear items chosen by Chinese male consumers. While the shirt market is growing and many Chinese fabric manufacturers possess great capacity in producing high-end fabrics and supply to globally known upscale shirt brands, no fabric brand is in existence in China for high-end shirts. Appreciating the additional value from the branded ingredient (fabric), especially for upscale products (shirts), it might be to the great benefits of the current large fabric enterprises to brand their fabric products. To meet the increasing demand for high-end men’s shirts in the Chinese market and to help Chinese textile industry establishing high-end shirt brands, it is important to understand Chinese male consumers’ shirt consumption behavior for high-end shirts. Focusing on consumers’ preference of fabric attributes, this study conducted a two-step cluster analysis with a survey of 170 Chinese male consumers. As a result, three distinct clusters in the Chinese men’s shirts market were identified: premium consumers, pragmatic consumers, and economic consumers. Results of this study will not only provide implications to the practitioners in the industry in their efforts to better meet the Chinese male consumers’ needs for high-end shirts, but also contribute to the literature on male consumers’ shirt consumption behaviors.}, journal={CHINESE CONSUMERS AND THE FASHION MARKET}, publisher={Springer Singapore}, author={Ruan, Yanwen and Xu, Yingjiao and Li, Jun and Liu, Xiaogang}, year={2018}, pages={171–191} }
 @inproceedings{lee_xu_2018, place={Cleveland, OH}, title={Classification of Virtual Fitting Room (VFR) Technology in the Fashion Industry: From the Perspective of Customer Experience}, booktitle={International Textiles and Apparel Association’s annual meeting}, author={Lee, H. and Xu, Y.}, year={2018} }
 @inproceedings{tao_xu_2018, place={Cleveland, OH}, title={Consumer Adoption of Fashion Subscription Retailing: The Moderating Effect of Experiment with Appearance}, booktitle={International Textiles and Apparel Association’s annual meeting}, author={Tao, Q. and Xu, Y.}, year={2018} }
 @inproceedings{ruan_xu_2018, place={Cleveland, OH}, title={Consumer Behavior toward Luxury Fashion Rental: A Hierarchical Motivations Approach}, booktitle={International Textiles and Apparel Association’s annual meeting}, author={Ruan, Y. and Xu, Y.}, year={2018} }
 @article{patrick_xu_2018, title={Exploring Generation Y Consumers’ Fitness Clothing Consumption: A Means-end Chain Approach}, volume={10}, number={3}, journal={Journal of Textile and Apparel, Technology and Management}, author={Patrick, K. and Xu, Y.}, year={2018} }
 @article{tao_xu_2018, title={Fashion Subscription Retailing: An Exploratory Study of Consumer Perceptions}, volume={22}, DOI={10.1108/jfmm-11-2017-0123}, abstractNote={Fashion subscription service is a newly emerged retailing model that provides an innovative way of shopping to meet consumers’ fashion needs. From the perspective of innovation adoption, the purpose of this paper is to provide an insight of consumers’ perceptions as well as adoption intention of this innovative retailing format.,This research is qualitative in nature, utilizing focus group study approach. In this paper, content analysis was applied to analyze the data.,While possessing varying degrees of knowledge about fashion subscription retailing, the participants shared the following perceptions of relative advantages, including convenience, personalization, consumer excitement, opportunities to try new styles, and opportunity to better manage their apparel budget. Concerns mainly focused on missing social shopping experiences and the hassle in the cancellation process. The overall adoption intention was high.,Due to the nature of this research, the sample size was limited and results may not be generalized. This research paid less attention to individual differences, in terms of demographic and psychographic characteristics.,Future marketing could focus more on educating consumers about the attributes of the services they provide. Retailers can strategically leverage the positively perceived advantages in their marketing communications to enhance consumers’ adoption intention of their services.,The paper fills a gap in the literature on consumer behavior toward fashion subscription retailing and sheds light for companies in their endeavors to excel in this new retailing venue.}, number={4}, journal={Journal of Fashion Marketing and Management}, publisher={Emerald}, author={Tao, Q. and Xu, Y.}, year={2018}, pages={494–508} }
 @inproceedings{jia_xu_2018, place={Cleveland, OH}, title={Regional Cultural Differences in China Reflected on Men's Traditional Costume}, booktitle={International Textiles and Apparel Association’s annual meeting}, author={Jia, L. and Xu, Y.}, year={2018} }
 @article{liang_xu_2018, title={Second-hand clothing consumption: A generational cohort analysis of the Chinese market}, volume={42}, ISSN={["1470-6431"]}, url={https://doi.org/10.1111/ijcs.12393}, DOI={10.1111/ijcs.12393}, abstractNote={China's rapidly growing economy and consumption are creating serious environmental problems in the country. The throwaway trend credited to fast fashion changes and short-lived styles made textiles and clothing a new body of solid wastes, resulting in a negative environmental consequence in China. While minimizing consumption of textiles and apparel cannot be the primary solution to environmental problems, it is important to enhance consumer awareness of the impact of their daily consumption on the environment and to promote environmentally sustainable apparel consumption and disposal behaviors. From a generational cohort perspective, this study aims to gain an insight of Chinese consumers' behaviors toward second-hand clothing, in terms of their consumption intentions and the influence of consumers' perceived values, perceived concerns, and descriptive norms on their purchase intentions. Data for this study were collected through a survey of 350 Chinese consumers across the four generational cohorts in China, including the Post-60s, Post-70s, Post-80s, and Post-90s. It was observed that Chinese consumers, in general, had a strong resistance toward second-hand clothing consumption, with the Post-70s having the strongest resistance. Significant differences were identified among the four cohorts. The younger generations perceived higher values and held higher purchase intentions than their older counterparts. Different motivations were also identified among the four cohorts in their second-hand clothing consumption. This article is protected by copyright. All rights reserved.}, number={1}, journal={INTERNATIONAL JOURNAL OF CONSUMER STUDIES}, publisher={Wiley-Blackwell}, author={Liang, Jianfang and Xu, Yingjiao}, year={2018}, month={Jan}, pages={120–130} }
 @article{tong_su_xu_2017, title={Brand personality and its impact on brand trust and brand commitment: An empirical study of luxury fashion brands}, volume={11}, DOI={10.1080/17543266.2017.1378732}, abstractNote={ABSTRACT This study employed Aaker’s methodology to empirically investigate the personality of luxury fashion brands and explored the impact of brand personality on brand trust and brand commitment based on a sample of American consumers. Results of Study 1 revealed that American consumers perceive six distinct personality dimensions and 37 personality traits in luxury fashion brands. Study 2 validated the results from Study 1 and further clearly indicated that brand personality has a significant effect on both brand trust and brand commitment. The findings provide insights into the underlying values that consumers seek from luxury fashion consumption and lend a theoretical guidance to practitioners in the luxury fashion industry in their efforts to win customers’ brand commitment and loyalty.}, number={2}, journal={International Journal of Fashion Design, Technology and Education}, publisher={Informa UK Limited}, author={Tong, X. and Su, J. and Xu, Y.}, year={2017}, pages={196–209} }
 @inproceedings{tao_xu_2017, place={St. Petersburg, FL}, title={Fashion Subscription Retailing: An Exploratory Study of Consumers' Perception}, booktitle={International Textiles and Apparel Association’s annual meeting}, author={Tao, Q. and Xu, Y.}, year={2017} }
 @article{wang_xu_wang_2017, title={Finite element modelling of Chinese male professionals' necks using 3d body measurements}, volume={108}, ISSN={["1754-2340"]}, DOI={10.1080/00405000.2016.1186911}, abstractNote={Abstract Recognizing the influence of occupational habits on human morphology, there has been a discernible increase in research taking anthropometric body measurements of a target population for the purpose of customized product development and production to meet different customer needs. This study aims to develop a 3D neck model for the Chinese young male office workers with a goal to provide a tool to maximize the ergonomic fit and comfort of the collar part of apparel products. A total of 200 male Chinese office workers meeting the sampling criteria were recruited for this study. Using factor analysis, the raw 3D measurements were reduced to a six-factor seven-measure model, capturing majority of the neck structure information. Based on these 7 neck measurements, the 200 subjects were classified through K means cluster analysis into 4 clusters. The cluster with largest number of subjects was chosen for the 3D neck model development. This 3D model includes three layers: the skin layer, the soft tissue layer and the skeleton layer. Comparing to 2D neck models, this three-layer 3D neck model provides a better and closer imitation of real human necks, permitting simulation and investigation of the pressure-deformation process that a neck experiences during wearing.}, number={5}, journal={The Journal of Textile Institute}, publisher={Informa UK Limited}, author={Wang, S. and Xu, Y. and Wang, H.}, year={2017}, pages={766–775} }
 @article{wang_xu_wang_2016, title={Characterisation and classification of Chinese male office workers’ necks using 3-D body measurements}, volume={10}, ISSN={1754-3266 1754-3274}, url={http://dx.doi.org/10.1080/17543266.2016.1203026}, DOI={10.1080/17543266.2016.1203026}, abstractNote={ABSTRACT This paper aims to characterise and classify the necks of Chinese male office workers with a goal to provide a reference for men’s clothing design, particularly collar design. Two hundred Chinese male office workers aged 25–30 were recruited for this study. The neck data of the participants were extracted using three-dimensional anthropometry. Descriptive analysis and cluster analysis were conducted to characterise and classify the necks of the target market segment. Four unique types of necks were identified as a result of the cluster analysis. Neck inclination, as well as neck girth, plays a significant role in the neck classification. In addition to the current collar sizing parameter – neck girth, this study suggested the important role of neck inclination in the classification of Chinese male office workers’ necks.}, number={1}, journal={International Journal of Fashion Design, Technology and Education}, publisher={Informa UK Limited}, author={Wang, Shanshan and Xu, Yingjiao and Wang, Hongbo}, year={2016}, month={Jul}, pages={101–109} }
 @article{wang_xu_wang_2016, title={Characterization and classification of Chinese male professionals’ necks using 3D body measurements}, journal={International Journal of Apparel Design, Technology and Education}, author={Wang, S. and Xu, Y. and Wang, H.}, year={2016}, pages={201–209} }
 @inbook{tong_su_xu_2016, title={Exploring the Personality of Luxury Fashion Brands}, ISBN={["978-981-10-2974-5"]}, ISSN={["2366-8776"]}, DOI={10.1007/978-981-10-2976-9_6}, abstractNote={This study aims to identify personality characteristics that are associated with luxury fashion brands and test the applicability of Aaker’s brandBrand personality framework in the context of luxury fashion brands. It employed Aaker’s brand personality framework to empirically investigate the personality of luxury fashion brandsLuxury fashion brands based on data collected from 413 American young consumers. This research developed a valid and reliable scale that measures personality for luxury fashion products and confirms that consumers do associate particular brand personality dimensionsBrand personality dimensions with luxury fashion brands. Results revealed that young consumers perceive six distinct personality dimensions and 37 personality traits in luxury fashion brands: Prestigious, Competent, Sociable, Creative, Snobby, and Romantic. The findings not only provide insights into the underlying values that consumers are seeking from luxury fashion consumption, but also offer a theoretical guidance to the practitioners in the luxury goods industry in their effort of brand equity building.}, booktitle={Luxury fashion retailing management}, publisher={Springer}, author={Tong, X. and Su, J. and Xu, Y.}, editor={Choi and ShenEditors}, year={2016}, pages={89–106} }
 @inproceedings{xu_matthews_2016, place={Hong Kong, China}, title={Impulse buying behavior: An assessment of self-indulgence, fashion consciousness, and regret among young consumers}, DOI={10.15444/gmc2016.12.01.10}, booktitle={Global Marketing Conference}, publisher={Global Alliance of Marketing & Management Associations}, author={Xu, Y. and Matthews, D.}, year={2016} }
 @inproceedings{xu_2016, place={Hongkong, China}, title={Reshoring initiatives: a perspective of the textile and apparel industry}, author={Xu, Y.}, year={2016} }
 @article{lu_xu_2015, title={Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity}, volume={24}, DOI={10.1108/jpbm-05-2014-0593}, abstractNote={Purpose – This study aims to investigate Chinese young consumers’ brand loyalty toward sportswear products from a self-congruity perspective. With different performance observed between global and domestic sportswear brands in the Chinese market, this study also aims to examine the impact of country of origin on Chinese young consumers’ behavior toward sportswear brands. Design/methodology/approach – A survey with street intercept method was conducted in Shanghai to collect data for this study. Multiple independent t-tests and structural equation modeling (SEM) with bootstrap method were used to test the hypotheses. Findings – The SEM results indicate a significant influence of brand self-congruity on consumers’ brand association and perceived quality, which, in turn, influenced consumers’ brand loyalty. The multiple t-test results suggest a significant difference between Chinese and global sportswear brands in terms of consumers’ brand association and attitudinal brand loyalty. No significant difference ...}, number={4}, journal={Journal of Product & Brand Management}, publisher={Emerald}, author={Lu, J. and Xu, Y.}, year={2015}, pages={365–376} }
 @inproceedings{wang_xu_wang_2015, place={Santa Fe, NM}, title={Development of a 3D Neck Model for Chinese Male Professionals}, DOI={10.31274/itaa_proceedings-180814-1291}, abstractNote={This study, using 3D measurements, aims to develop a neck model for a particular market segment in China- male professionals age 25-30, whose work and lifestyles make them vulnerable to neck morphological tensions and changes (Fox news., 2014). Therefore, there are two objectives for this study: 1) to investigate the characterization of Chinese male professionals’ neck by using 3D neck measurements; and 2) to build a 3D neck model that can provide a theoretical reference for an optimal neckline design from an ergonomic point of view.}, booktitle={International Textiles and Apparel Association’s annual meeting}, publisher={Iowa State University, Digital Repository}, author={Wang, S. and Xu, Y. and Wang, H.}, year={2015} }
 @inproceedings{patrick_xu_2015, place={Raleigh, NC}, title={Exploring Generation Y Consumers’ Consumption of Fitness Clothing: A Means-End Chain Approach}, booktitle={The Fiber Society’ annual meeting}, author={Patrick, K. and Xu, Y.}, year={2015} }
 @inproceedings{su_chang_xu_2015, place={Raleigh, NC}, title={Exploring Taiwanese College Students’ Perception of Fast Fashion: A Brand Personality Approach}, booktitle={The Fiber Society’ annual meeting}, author={Su, J. and Chang, A. and Xu, Y.}, year={2015} }
 @inproceedings{chen_xu_2015, place={Santa Fe, NM}, title={Exploring the Determinants of Influential eWOM in Virtual Communities: An Empirical Study}, DOI={10.31274/itaa_proceedings-180814-40}, abstractNote={Background and Research Goal: Word of mouth (WOM) has been widely recognized as an important source influencing consumers’ decision making process (Sen and Lerman, 2007). Electronic WOM (eWOM) exerts an even more significant influence on consumers ((Bickart and Schindler, 2001). Virtual community refers to a network of people with common interests who use electronic means to communicate and share interests, valuable resources, experiences and knowledge (Kardaras et al., 2003). Users of product virtual communities tend to have higher social interaction than users of product review websites (Fogel and Nehmad, 2009). Despite the overall higher influence of eWOM over Marketer Generated}, booktitle={International Textiles and Apparel Association’s annual meeting}, publisher={Iowa State University, Digital Repository}, author={Chen, Y. and Xu, Y.}, year={2015} }
 @article{giovannini_xu_thomas_2015, title={Luxury fashion consumption and Generation Y consumers: self, brand consciousness, and consumption motivations}, volume={19}, DOI={10.1108/jfmm-08-2013-0096}, abstractNote={Purpose – The purpose of this paper is to investigate Generation Y consumers’ luxury fashion consumption. Generation Y is becoming a very important segment for the luxury market in the USA. Specifically, this study is designed to investigate Generation Y consumers’ consumption of luxury fashion products from the following perspectives: the influence of self-related personality traits on their brand consciousness; and the influence of brand consciousness on consumption behaviours in terms of consumption motivations, purchase intention, and brand loyalty. Design/methodology/approach – A conceptual model was developed to represent the proposed relationships among the related variables. An online survey was conducted and 305 valid surveys were collected. The proposed hypotheses were tested using structural equation modelling (SEM) analyses. Findings – From the perspective of self-concept, this research shed some light on the luxury fashion consumption behaviour of Generation Y consumers. Public self-conscious...}, number={1}, journal={Journal of Fashion Marketing and Management}, publisher={Emerald}, author={Giovannini, S. and Xu, Y. and Thomas, J.}, year={2015}, pages={22–40} }
 @article{annett-hitchcock_xu_2015, title={Shopping and virtual communities for consumers with physical disabilities}, volume={39}, ISSN={1470-6423}, url={http://dx.doi.org/10.1111/ijcs.12161}, DOI={10.1111/ijcs.12161}, abstractNote={Abstract}, number={2}, journal={International Journal of Consumer Studies}, publisher={Wiley}, author={Annett-Hitchcock, Kate and Xu, Yingjiao}, year={2015}, month={Feb}, pages={136–144} }
 @article{carroll_xu_2015, title={Shopping and virtual communities for consumers with physical disabilities}, volume={39}, number={2}, journal={International Journal of Consumer Studies}, author={Carroll, K. and Xu, Y.}, year={2015}, pages={136–144} }
 @inproceedings{zhu_xu_2014, place={Tianjin, China}, title={An assessment of the Chinese textile and apparel industry’s CSR reporting: A perspective of the environment}, author={Zhu, T. and Xu, Y.}, year={2014} }
 @inproceedings{chen_xu_2014, place={Dallas, TX}, title={Behind the conversations in a virtual community on running shoes: A text mining approach to investigate the textual features of eWOM and the behavioral interactions among community members}, booktitle={Proceedings of American Collegiate Retailing Association’s spring meeting}, author={Chen, Y. and Xu, Y.}, year={2014} }
 @inproceedings{lu_xu_2014, place={Charlotte, NC}, title={Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity}, booktitle={International Textiles and Apparel Association’s annual meeting}, author={Lu, J. and Xu, Y.}, year={2014} }
 @article{xu_cheng_burman_zhao_2014, title={Secondhand clothing consumption: a cross-cultural comparison between American and Chinese young consumers}, volume={38}, ISSN={["1470-6431"]}, DOI={10.1111/ijcs.12139}, abstractNote={Abstract}, number={6}, journal={International Journal of Consumer Studies}, publisher={Wiley}, author={Xu, Y. and Cheng, Y. and Burman, R. and Zhao, H.}, year={2014}, pages={670–677} }
 @inproceedings{chen_xu_2013, place={New Orleans, LA}, title={A Social Network Analysis of consumers perceived brand positions in the running shoes market}, DOI={10.31274/itaa_proceedings-180814-636}, abstractNote={Despite the slightly downturn in the footwear market due to weak economic performance in the US, the sales of running shoes gains steadily to $2.46 billion in 2011(Running USA, 2012) . However, increased intensity of competition in this section leads to more homogeneous products. Products targeting the same needs or competing on the same attributes decrease the profitability of the market as well as of each player (Porter, 1979). Therefore, branding strategies aiming at establishing a unique brand position in the market is crucial for all the brands in the running shoes market.}, booktitle={International Textiles and Apparel Association’s annual meeting}, publisher={Iowa State University, Digital Repository}, author={Chen, Y. and Xu, Y.}, year={2013} }
 @inproceedings{tong_su_xu_2013, place={New Orleans, LA}, title={Exploring the personality of luxury fashion brands}, DOI={10.31274/itaa_proceedings-180814-666}, abstractNote={Despite the economic downturn in many parts of the world, the luxury fashion industry is steadily growing. However, at the same time, the competition is getting more intense. Many brands which were traditionally mainly serving the western developed markets are entering the developing countries. Therefore, a challenge facing the luxury fashion brands today is to maintain current loyal customers while expanding to welcome those new customers in the developing countries. As a key concept in relational marketing, brand personality was found having very important impact on consumer behavior toward brands, including brand commitment/loyalty, brand trust, and brand attachment (Louis & Lombart, 2010).}, booktitle={International Textiles and Apparel Association’s annual meeting}, publisher={Iowa State University, Digital Repository}, author={Tong, X. and Su, J. and Xu, Y.}, year={2013} }
 @inproceedings{burman_chen_xu_2013, place={New Orleans, LA}, title={Exploring young consumers’ behavior for secondhand clothing}, booktitle={International Textiles and Apparel Association’s annual meeting}, author={Burman, R. and Chen, Y. and Xu, Y.}, year={2013} }
 @inproceedings{lu_xu_moore_2013, place={New Orleans, LA}, title={Pinterest: Pinning for Inspiration and Aspiration}, DOI={10.31274/itaa_proceedings-180814-514}, abstractNote={Pinterest is a social network community where users can share, curate, and discover pictures that represent their personal interests such as food, travel and DIY. Founded in 2008, Pinterest is one of the fastest growing online social networks, which currently represents the third-largest entity of its kind with 10 million total users only behind Facebook and Twitter (CCBy). This network provides a visual emphasis community that allows people with similar interests to post and share pictures. Pinterest focuses on the concept of personal lifestyle (Vaughan, 2012).}, booktitle={International Textiles and Apparel Association’s annual meeting}, publisher={Iowa State University, Digital Repository}, author={Lu, J. and Xu, Y. and Moore, M.}, year={2013} }
 @inproceedings{carrol_xu_2012, place={Minneapolis, MN}, title={An examination of virtual communities for consumers with physical disabilities in the shopping experience}, booktitle={Fashion and Health Symposium, College of Design}, publisher={University of Minnesota}, author={Carrol, K. and Xu, Y.}, year={2012} }
 @inproceedings{yang_xu_2012, place={Beijing, China}, title={Chinese consumers’ social vs. self consumption for luxury fashion products}, booktitle={ITAA-BIFT joint meeting}, author={Yang, R. and Xu, Y.}, year={2012} }
 @inproceedings{shen_lu_wu_xu_2012, place={Honolulu, HW}, title={Chinese textiles and clothing industries and consumer market development, outlook, and potentials for international research collaboration}, booktitle={Special Topic Session at the International Textile and Apparel Association’s annual meeting}, author={Shen, D. and Lu, S. and Wu, J. and Xu, Y.}, year={2012} }
 @article{chung_stoel_xu_ren_2012, title={Predicting Chinese consumers’ purchase intention for imported soy-based dietary supplements}, volume={114}, DOI={10.1108/00070701211197419}, abstractNote={Purpose – The purpose of this paper is to model Chinese consumers' purchase intentions for imported soy‐based dietary supplements (DS) based on the theory of planned behavior (TPB) and the health belief model (HBM). The central hypotheses for this study are that purchase intentions of Chinese DS consumers are a result of attitudes toward using DS, subjective norms, and perceived behavioral control. Health value and perceived susceptibility to illness, as well as product knowledge and marketer distrust, are integrated into the model.Design/methodology/approach – Data were collected from 251 consumers in Shanghai, China. Structural equation modeling was used to analyze the data.Findings – The TPB model is effective in predicting Chinese consumers' imported soy‐based DS purchase intentions. Attitudes toward using soy‐based DS, subjective norms, and perceived behavioral control have significant influences on purchase intention. Perceived behavioral control also plays an important role in the formation of atti...}, number={1}, journal={The British Food Journal}, publisher={Emerald}, author={Chung, J. and Stoel, L. and Xu, Y. and Ren, J.}, year={2012}, pages={143–161} }
 @inproceedings{giovannini_xu_2012, place={Honolulu, HW}, title={The influence of brand consciousness on young consumers self versus social consumption for luxury fashion products}, booktitle={International Textiles and Apparel Association’s annual meeting}, author={Giovannini, S. and Xu, Y.}, year={2012} }
 @article{meng_xu_2012, title={Tourism shopping: planned, impulse or Experiential?-A conceptual exploration}, volume={6}, DOI={10.1108/17506181211246401}, abstractNote={Purpose – This research attempts to expand the understanding of the nature of tourist shopping behavior. More specifically, this study aims to explore the influences of the components of planned behavior, impulsive behavior, and experiential consumption on tourists' intentions to shop/purchase in the tourism context.Design/methodology/approach – This conceptual study reviews and investigates the major current research in the areas of planned behavior, impulse purchase, experiential consumption, as well as tourism shopping behavior/experience. By reviewing and assessing important relevant concepts, this study proposes a conceptual framework of tourist shopping behavior.Findings – Based on the extensive review and discussion of the related literature, this study proposes that tourist shopping intention and actual purchase behavior are influenced by various indicators, including planned behavior, impulsive behavior, and experiential consumption factors. In other words, tourist shopping behavior is a mixture ...}, number={3}, journal={The International Journal of Culture, Tourism and Hospitality Research}, publisher={Emerald}, author={Meng, F. and Xu, Y.}, editor={Fowler, Deborah C.Editor}, year={2012}, pages={250–265} }
 @article{ren_chung_stoel_xu_2011, title={Chinese dietary culture influences consumers’ intention to use imported soy-based dietary supplements: an application of Theory of Planned Behavior}, volume={35}, DOI={10.1111/j.1470-6431.2010.00959.x}, abstractNote={The over-saturated dietary supplement (DS) market in developed countries such as the US spurs the need for foreign market expansion, and the Chinese market provides a great potential for the foreign soy-based DS industry. This study examined Chinese consumers' intention to use imported (US-made US-brand) soy-based DS based on the Theory of Planned Behavior (TPB). Two alternative models were also examined in which Chinese dietary culture variables, including soyfoods favourability and dining-out sociability, as well as their interactions with attitudes, were integrated into the TPB model. A cross-sectional, self-administered survey was conducted with a sample of 215 subjects (137 females; 78 males) in Shanghai, China. The TPB variables attitude, subjective norm, perceived behaviour control and behavioural intention, as well as the Chinese dietary culture variables: soyfoods favourability and dine-out sociability were measured. Multiple linear regressions were used to analyze the three models. The statistical results indicated that all three models were statistically significant to predict intention (Model 1: R2 = 0.473, P < 0.001; Model 2: R2 = 0.505, P < 0.001; Model 3: R2 = 0.525, P < 0.001). The results also showed that attitude, perceived behavioural control, and dine-out sociability were significant (positive) determinants of intention. Soyfoods favourability acted a significant (negative) moderator of the relationship between attitude and intention. Subjective norm had no significant impact on intention. In conclusion, the TPB model was useful to predict Chinese consumers' intention to use imported soy-based DS, but not all the TPB components weighed significantly in exploring DS consumption in China. The selected Chinese dietary culture variables were much more important predictors than subjective norm. This study makes a significant contribution in the application of the TPB model and in market strategy development for imported dietary supplements in China.}, number={6}, journal={The International Journal of Consumer Studies}, publisher={Wiley}, author={Ren, J. and Chung, J. and Stoel, L. and Xu, Y.}, year={2011}, pages={661–669} }
 @inproceedings{yang_giovanni_xu_2011, place={Philadelphia, PA}, title={How do I look?-exploring the influence of public self-consciousness on Chinese consumers’ behavior for Luxury fashion products}, booktitle={International Textiles and Apparel Association’s annual meeting}, author={Yang, R. and Giovanni, S. and Xu, Y.}, year={2011} }
 @inproceedings{xu_chung_2011, place={Boston, MA}, title={Middle-class Chinese consumers and luxury fashion products: how strong is the love?}, booktitle={Proceedings of American Collegiate Retailing Association’s spring meeting}, author={Xu, Y. and Chung, J.}, year={2011} }
 @article{lee_xu_2010, title={I can’t afford the real luxury, is it ok to buy fake ones? –exploring college students’ purchase behavior of fashion counterfeits}, journal={ITAA-KAMS in Tokyo}, author={Lee, J. and Xu, Y.}, year={2010} }
 @inproceedings{su_swinker_blood_xu_2009, place={Seattle, WA}, title={Textiles and Clothing Higher Education in China: Openness and Reform as Dynamics for Development}, booktitle={International Textiles and Apparel Association’s annual meeting}, author={Su, J. and Swinker, M. and Blood, J. and Xu, Y.}, year={2009} }
 @article{mcfatter_belleau_summers_xu_garrison_2008, title={Affluent female consumers and fashion involvement}, volume={1}, DOI={10.1080/17543260802425346}, abstractNote={Women, the world's most powerful consumers, are the largest, fastest-growing market in the world (Barletta 2006). Fashion-involved female consumers are considered the drivers and legitimists of the fashion adoption process (O'Cass 2000). The newly dominant role played by women, both as consumers and influencers of consumption is just as important as the increased wealth of Americans (Silverstein and Fiske 2003). This study examined affluent female consumers' personality traits, price perceptions, media usage, selected demographics and fashion involvement. A mailed survey of 1200 female consumers in eight cities across the U.S. yielded a 36% response rate from which a subset (n = 239) of female consumers who were affluent was drawn. Regression analysis indicated that variance in media usage and price perceptions above and beyond socio-economic characteristics were influenced by fashion involvement. As women's purchase behaviour is very different from men's, it is essential for businesses that target female consumers to make a shift in marketing strategies and include factors other than socio-economic characteristics.}, number={3}, journal={International Journal of Fashion Design, Technology and Education}, publisher={Informa UK Limited}, author={McFatter, R. and Belleau, B.D. and Summers, T.A. and Xu, Y. and Garrison, B.}, year={2008}, pages={103–112} }
 @inproceedings{xu_summers_2008, place={Shanghai, China}, title={Retail crowding and young consumers’ impulse buying: the moderating effects of personal and situational factors}, booktitle={Proceedings of the 2008 Global Marketing Conference}, author={Xu, Y. and Summers, T.}, year={2008} }
 @article{xu_2008, title={The influence of public self-consciousness and materialism on young consumers’ compulsive buying}, volume={9}, DOI={10.1108/17473610810857309}, abstractNote={Purpose – This study aims to investigate young consumers' compulsive buying tendency from the perspective of psychological motivation. Specifically, this research aims to study the influence of public self‐consciousness and materialism on young consumers' compulsive buying.Design/methodology/approach – A self‐administered survey was distributed to a class at a Mid‐Western university. LISREL 8.7 was employed to assess the validity and reliability of the constructs by using confirmatory factor analyses and to test the hypotheses by using structural equation modeling.Findings – Materialism was found to have a strong, significant and direct influence on young consumers' compulsive buying tendency. Public self‐consciousness was strongly related to young consumers' compulsive buying tendency. However the influence of public self‐consciousness on compulsive buying tendency was mediated by materialism.Originality/value – This paper contributes to the literature on young consumers' compulsive buying. Not only is t...}, number={1}, journal={Young Consumers}, author={Xu, Y.}, year={2008}, pages={37–48} }
 @inproceedings{xu_2007, place={Los Angeles, CA}, title={Shopping Therapy: Compulsive Buying, Materialism, and Public Self-consciousness}, booktitle={International Textiles and Apparel Association annual meeting}, author={Xu, Y.}, year={2007} }
 @article{xu_2007, title={The impact of store environment on adult Generation Y consumers’ impulse buying}, volume={14}, number={1}, journal={Journal of Shopping Center Research}, author={Xu, Y.}, year={2007}, pages={61–80} }
 @article{belleau_summers_xu_pinel_2007, title={Theory of Reasoned Action: purchase intention of young consumers}, volume={25}, DOI={10.1177/0887302x07302768}, abstractNote={The approximately 60 million members of Generation Y are a major force in the consumer marketplace and represent a significant behavioral shift. To develop the broad, multifaceted advertising strategy necessary to reach them, more information is needed to characterize their purchase intentions. This study determines whether the theory of reasoned action can be used as a prediction tool in examining the purchase intention of a selected consumer group and product, Generation Y consumers and fashion merchandise made of emu leather. Respondents' attitudes significantly influenced their purchase intention: The more favorable the respondent's attitude, the higher the purchase intention. Subjective norm and other external variables had no influence on this group's purchase intention. The results partially support the theory of reasoned action as a prediction tool in examining purchase intention of a consumer product. This information is important to the emu leather industry, which may want to target Generation Y consumers.}, number={3}, journal={Clothing and Textiles Research Journal}, publisher={SAGE Publications}, author={Belleau, B.D. and Summers, T.A. and Xu, Y. and Pinel, P.}, year={2007}, pages={244–257} }
 @inproceedings{xu_2006, place={Fayetteville/Bentonville, AR}, title={Gender identity and hedonic shopping motivations: A perspective of college students}, booktitle={Proceedings of American Collegiate Retailing Association Spring 2006 Conference}, author={Xu, Y.}, year={2006} }
 @article{summers_belleau_xu_2006, title={Predicting purchase intention of a controversial luxury apparel product}, volume={10}, DOI={10.1108/13612020610701947}, abstractNote={Purpose – The aim of this study is to determine, using the Theory of Reasoned Action (TRA), affluent female consumers' purchase intention of a controversial luxury product, apparel made with American alligator leather.Design/methodology/approach – Influence variables evaluated in the model included: attitude toward performing the behavior (purchasing alligator leather apparel); subjective norm, involvement (fashion involvement); controversy perception (social acceptance and endangerment status of the American alligator); price perception (price‐quality schema and prestige sensitivity); personality traits (self‐confidence and self‐consciousness); and demographics. A mail survey of 1,200 affluent female consumers residing in eight US metropolitan statistical areas defined as fashion centers was conducted.Findings – A total of 430 usable surveys were returned for a 36 percent response rate. The general linear model regression analysis revealed that attitude toward performing the behavior, subjective norm, co...}, number={4}, journal={Journal of Fashion Marketing and Management}, publisher={Emerald}, author={Summers, T. and Belleau, B. and Xu, Y.}, year={2006}, pages={405–419} }
 @inproceedings{wang_xu_2006, place={St. Petersburg, FL}, title={Preferred Product Attributes for Sustainable Outdoor Clothes}, DOI={10.31274/itaa_proceedings-180814-1779}, abstractNote={This study investigated consumers' preferred product attributes in their purchase of sutainable outdoor down jackets.}, booktitle={International Textiles and Apparel Association’s annual meeting}, publisher={Iowa State University, Digital Repository}, author={Wang, L. and Xu, Y.}, year={2006} }
 @inproceedings{xu_2006, place={San Antonio, TX}, title={Public Self-consciousness and Compulsive Buying: A Perspective of College Students}, booktitle={International Textiles and Apparel Association annual meeting}, author={Xu, Y.}, year={2006} }
 @article{paulins_chung_cone_xu_2006, title={Reading circles: A constructivist approach to group learning}, volume={17}, number={3}, journal={Journal on Excellence in College Teaching}, author={Paulins, V.A. and Chung, J. and Cone, S. and Xu, Y.}, year={2006}, pages={91–114} }
 @article{xu_paulins_2005, title={College students’ attitudes toward shopping online for apparel products: Exploring a rural versus urban campus}, volume={9}, DOI={10.1108/13612020510620795}, abstractNote={Purpose – To study college students' attitudes toward and behavioral intention of shopping online for apparel products by using the theory of reasoned action.Design/methodology/approach – Focus group interviews and a literature review identified specific items of interest related to the desirability of shopping online for apparel products. A questionnaire was developed and distributed to two groups of respondents: college students who lived in rural and urban areas.Findings – The students, in general, had positive attitudes toward shopping online for apparel products. ANOVA results showed that the students who intended to shop online for apparel products had more positive attitudes than those who did not have the intention. The GLM results showed that internet usage, employment status, and car access had significant influence on students' attitudes toward online shopping for apparel products.Research limitations/implications – The samples for this study were randomly chosen from two universities in the Un...}, number={4}, journal={Journal of Fashion Marketing and Management}, publisher={Emerald}, author={Xu, Y. and Paulins, V.A.}, year={2005}, pages={420–433} }
 @inproceedings{mcfatter_belleau_summers_xu_2005, place={Alexandria, VA/Washington, DC}, title={Fashion involvement of affluent female consumers}, booktitle={International Textiles and Apparel Association annual meeting}, author={McFatter, R. and Belleau, B.D. and Summers, T.A. and Xu, Y.}, year={2005} }
 @inproceedings{chung_paulins_cone_xu_2005, place={Alexandria, VA/Washington, DC}, title={Implementing reading circles as a constructive teaching strategy}, booktitle={International Textiles and Apparel Association annual meeting}, author={Chung, J. and Paulins, V.A. and Cone, S. and Xu, Y.}, year={2005} }
 @inbook{xu_paulins_2005, title={Rural College Students’ Outshopping for Apparel Products}, ISBN={9783319117782 9783319117799}, ISSN={2363-6165 2363-6173}, url={http://dx.doi.org/10.1007/978-3-319-11779-9_45}, DOI={10.1007/978-3-319-11779-9_45}, abstractNote={This research explored college students’ outshopping for apparel products. Results showed that only few of the respondents shopped locally for apparel products. A majority of them shopped in nearby larger cities or hometowns. A significant relationship was found between students’ attitudes toward local shopping and their shopping behaviors.}, booktitle={Marketing, Technology and Customer Commitment in the New Economy}, publisher={Springer International Publishing}, author={Xu, Yingjiao and Paulins, V. Ann}, year={2005}, pages={125–130} }
 @inproceedings{xu_paulins_2005, title={Rural college students’ outshopping for apparel products}, volume={XXVIII}, booktitle={Proceedings of 2005 Academy of Marketing Science annual meeting}, author={Xu, Y. and Paulins, V.A.}, year={2005} }
 @inproceedings{xu_summers_2005, place={Alexandria, VA/Washington, DC}, title={Using issue reports in a global retail issues class}, booktitle={International Textiles and Apparel Association annual meeting}, author={Xu, Y. and Summers, T.}, year={2005} }
 @inproceedings{xu_2004, place={Hong Kong, P.R. China}, title={International sourcing of the U.S. retail industry: motivations, challenges, and future trends}, booktitle={Proceedings of 2004 Euro-Asia Management Studies Association annual conference}, author={Xu, Y.}, year={2004}, pages={489–494} }
 @inproceedings{belleau_summers_xu_2004, place={Portland, Oregon}, title={Small retailer’s fashion involvement, price/quality perceptions, and media usage}, booktitle={International Textiles and Apparel Associations annual meeting}, author={Belleau, B.D. and Summers, T.A. and Xu, Y.}, year={2004} }
 @article{xu_summers_belleau_2004, title={Who buys American alligator? Predicting purchase intention of a controversial product}, volume={57}, DOI={10.1016/s0148-2963(02)00327-2}, abstractNote={Consumers' perceptions of and attitudes toward a controversial product, American alligator leather accessories, were determined and the variables influencing consumers' purchase intention of the product were evaluated using the theory of reasoned behavior. Influence variables evaluated included attitude toward product, subjective norm, involvement (fashion involvement), controversy perception (perception of social acceptance and endangerment status of the American alligator), price perception (price–quality schema and prestige sensitivity), personality traits (self-confidence and self-consciousness), and demographics. A mail survey of 1771 affluent female consumers residing in eight U.S. metropolitan statistical areas resulted in 690 useable returns for a 39% response rate. Regression analysis revealed that attitude toward the product, subjective norm, controversy perception (social acceptance), personality trait (self-confidence), and education were significant determinants of purchase intention. The model proved to be effective in predicting purchase intention for a controversial product and supported the theory of reasoned behavior.}, number={10}, journal={Journal of Business Research}, publisher={Elsevier BV}, author={Xu, Y. and Summers, T.A. and Belleau, B.D.}, year={2004}, pages={1189–1198} }
 @article{summers_belleau_xu_2003, title={Determination of U.S. leather manufacturers' purchase intention of American alligator leather}, volume={22}, number={1}, journal={Crocodile Specialist Group Newsletter}, author={Summers, T.A. and Belleau, B.D. and Xu, Y.}, year={2003}, pages={24–25} }
 @inproceedings{xu_paulins_2003, place={Savannah, GA}, title={Rural Vs urban college students’ attitudes toward online shopping for apparel products}, booktitle={International Textiles and Apparel Association}, author={Xu, Y. and Paulins, V.A.}, year={2003} }
 @inproceedings{xu_paulins_2002, title={College students’ attitudes toward online shopping for apparel products}, booktitle={Proceedings of International Conference on E-business}, author={Xu, Y. and Paulins, V.A.}, year={2002}, pages={370–375} }
 @inproceedings{summers_belleau_xu_2001, place={Kansas City, MO}, title={Determination of U.S. leather manufacturers’ purchase intention of American alligator leather}, booktitle={International Textile and Apparel Association annual meeting}, author={Summers, T.A. and Belleau, B.D. and Xu, Y.}, year={2001} }
 @article{belleau_nowlin_summers_xu_2001, title={Fashion leaders and followers’ attitudes toward exotic leather apparel products}, volume={5}, DOI={10.1108/eum0000000007284}, abstractNote={The domestic exotic leather industry (for the purposes of this study exotic leather was defined as ostrich, emu and American alligator) has been in existence for many years, but much of the raw leather is exported, resulting in a loss of value added for America. The purpose of this study was to explore fashion leaders’ and followers’ attitudes towards exotic leather apparel products. The theoretical framework used for this study was Sproles’ model of fashion adoption (Sproles 1979). This study was part of a larger research project which was designed to segment the market, profile consumers of exotic leather apparel products and develop promotional strategies. A questionnaire, mailed to 800 fashion professionals in eight regional fashion centres across the country, yielded a 50 per cent return rate. Results indicated that the Sproles model was effective in describing and characterising fashion leaders (adopters) and followers (Sproles 1979). Fashion leaders had a more favourable attitude towards exotic leather apparel products, had a greater purchase intention of such products, had higher cognitive motivations, and had a different shopping orientation from followers. Leaders enjoyed shopping more and were not as cost‐conscious, traditional, or conservative as followers. Understanding the differences between fashion leaders and followers will only serve to enhance and contribute to the economic development of the domestic exotic leather industry.}, number={2}, journal={Journal of Fashion Marketing and Management}, publisher={Emerald}, author={Belleau, B.D. and Nowlin, K. and Summers, T.A. and Xu, Y.}, year={2001}, pages={133–144} }
 @article{summers_belleau_von hoven_nowlin_xu_2001, title={Finding new market opportunities for Louisiana's alligator industry}, volume={44}, number={1}, journal={LOUISIANA AGRICULTURE}, author={Summers, T.A. and Belleau, B.D. and Von Hoven, T. and Nowlin, K. and Xu, Y.}, year={2001}, pages={11–13} }
 @inproceedings{summers_belleau_xu_2001, title={Predicting Consumers’ Purchase Intention for Alligator Leather Apparel Products}, booktitle={European Institute of Retailing and Services Studies 8th Recent Advances in Retailing and Services Science Conference}, author={Summers, T.A. and Belleau, B.D. and Xu, Y.}, year={2001} }
 @inproceedings{xu_summers_belleau_2000, place={Las Vegas, NE}, title={American alligator leather products: Who is the consumer?}, booktitle={The International Academy of Business Disciplines}, author={Xu, Y. and Summers, T.A. and Belleau, B.D.}, year={2000} }
 @inbook{xu_summers_belleau_2000, place={Saline, Michigan}, title={American alligator leather products: Who is the consumer?}, volume={7}, booktitle={Business Research Yearbook}, publisher={McNaughton & Gunn Inc. and the International Academy of Business Disciplines}, author={Xu, Y. and Summers, T.A. and Belleau, B.D.}, editor={Biberman, J. and Alkhafaji, A.Editors}, year={2000}, pages={557–561} }
 @article{summers_belleau_hoven_xu_hebert_negulescu_2000, title={Analysis of market potential of exotic leather apparel and interior products}, volume={32}, number={11}, journal={Textile Chemist & Colorists/American Dyestuff Reporter}, author={Summers, T.A. and Belleau, B.D. and Hoven, T.V. and Xu, Y. and Hebert, P.R. and Negulescu, I.}, year={2000}, pages={27–33} }
 @inproceedings{bonnie_summers_xu_2000, place={Cincinnati, OH}, title={Retailers’ Attitude toward American Alligator Leather Products}, booktitle={International Textiles and Apparel Association annual meeting}, author={Bonnie, B.D. and Summers, T.A. and Xu, Y.}, year={2000} }
 @inproceedings{xu_summers_belleau_2000, place={Orlando, FL}, title={Who buys American alligator? Predicting purchase intention of a controversial product}, booktitle={The Third Retailing Research Seminar of Society of Marketing Advances}, author={Xu, Y. and Summers, T.A. and Belleau, B.D.}, year={2000} }
 @article{chu_xu_qian_1995, title={A study of composition and properties of silk-like wadding non-woven fabrics}, volume={16}, number={2}, journal={Journal of Textile Research (China)}, author={Chu, C. and Xu, Y. and Qian, J.}, year={1995} }
 @inproceedings{cao_xu_1995, title={Functional evaluation & research of far-infra fabrics}, booktitle={Proceedings of 3rd Asian Textile Conference}, author={Cao, J. and Xu, Y.}, year={1995} }