@article{yu_rothenberg_moore_2021, title={Exploring young consumer's decision-making for luxury co-branding combinations}, volume={49}, ISSN={["1758-6690"]}, DOI={10.1108/IJRDM-12-2019-0399}, abstractNote={PurposeThe purpose of this paper is to identify the realistic trade-offs young consumers make when evaluating luxury co-branding combinations based on signalling theory.}, number={3}, journal={INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT}, author={Yu, Yanan and Rothenberg, Lori and Moore, Marguerite}, year={2021}, pages={341–358} }
 @article{yu_chapman_moore_2021, title={Profiling Digital Printing Technology Adoption in the Fashion Industry: A New Approach to Exploring Innovation Diffusion}, ISSN={["1793-6950"]}, DOI={10.1142/S0219877022500043}, abstractNote={Digital printing technology (DPT) represents a core innovation that is currently revolutionizing the global decorated apparel market by automating the printing process, facilitating customization, and reducing energy costs and production lead time. However, the fundamental understanding of the emerging DPT market remains unexplored due to its novelty. This study aims to identify DPT diffusion patterns over the past decade in the U.S. market and establish a predictive user profile employing social media-based analytics along with data mining and traditional statistical modeling. A proxy variable is used to measure likely adoption which reflects an S-shaped diffusion curve consistent with Diffusion of Innovations Theory. Additionally, the outcome profile suggests that likely DPT adopters reside in locations that reflect higher levels of education (bachelor’s degrees or higher), relatively young populations (i.e. between 19–34 years of age), proportionately higher incomes generated from art and design occupations, but with lower household annual incomes.}, journal={INTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT}, author={Yu, Yanan and Chapman, Lisa Parrillo and Moore, Marguerite M.}, year={2021}, month={Dec} }
 @article{yu_moore_chapman_2021, title={Social network analysis of an emerging innovation: direct-to-garment printing technology}, volume={25}, ISSN={["1758-7433"]}, DOI={10.1108/JFMM-03-2020-0053}, abstractNote={PurposeThe study primarily aims to examine an emerging fashion technology, direct-to-garment (DTG) printing, using data mining-driven social network analysis (SNA). Simultaneously, the study also demonstrates application of a group novel computational technique to capture, analyze and visually depict data for strategic insight into the fashion industry.}, number={2}, journal={JOURNAL OF FASHION MARKETING AND MANAGEMENT}, author={Yu, Yanan and Moore, Marguerite and Chapman, Lisa P.}, year={2021}, month={Apr}, pages={274–289} }
 @article{yu_kim_2019, title={Online retailers' return policy and prefactual thinking An exploratory study of USA and China e-commerce markets}, volume={23}, ISSN={["1758-7433"]}, DOI={10.1108/JFMM-01-2019-0010}, abstractNote={
Purpose
The purpose of this paper is to examine how return policies from online fashion retailers from different countries (USA, China and Western European) support consumer need for uncertainty avoidance and lower negative prefactual thinking in two different markets: China and USA.
}, number={4}, journal={JOURNAL OF FASHION MARKETING AND MANAGEMENT}, author={Yu, Yanan and Kim, Hye-Shin}, year={2019}, month={Sep}, pages={504–518} }