Yanan Yu

Yu, Y., Rothenberg, L., & Moore, M. (2021). Exploring young consumer's decision-making for luxury co-branding combinations. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 49(3), 341–358. https://doi.org/10.1108/IJRDM-12-2019-0399

Yu, Y., Chapman, L. P., & Moore, M. M. (2021, December 22). Profiling Digital Printing Technology Adoption in the Fashion Industry: A New Approach to Exploring Innovation Diffusion. INTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT. https://doi.org/10.1142/S0219877022500043

Yu, Y., Moore, M., & Chapman, L. P. (2021). Social network analysis of an emerging innovation: direct-to-garment printing technology. JOURNAL OF FASHION MARKETING AND MANAGEMENT, 25(2), 274–289. https://doi.org/10.1108/JFMM-03-2020-0053

Yu, Y., & Kim, H.-S. (2019). Online retailers' return policy and prefactual thinking An exploratory study of USA and China e-commerce markets. JOURNAL OF FASHION MARKETING AND MANAGEMENT, 23(4), 504–518. https://doi.org/10.1108/JFMM-01-2019-0010