Works (12)

2022 journal article

Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach

SUSTAINABILITY, ["14"](12), [""].

By: Y. Ruan, Y. Xu & H. Lee

Sources: ORCID, Web Of Science
Added: June 23, 2022

2022 journal article

Influence of motivational orientations on consumers’ adoption of virtual fitting rooms (VFRs): moderating effects of fashion leadership and technology visibility

International Journal of Fashion Design, Technology and Education.

By: H. Lee & Y. Xu

Source: ORCID
Added: March 7, 2022

2022 article

Virtual Fitting Rooms for Online Apparel Shopping: An Exploration of Consumer Perceptions

Lee, H., Xu, Y., & Porterfield, A. (2022, February 8). FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL, Vol. 2, p. [""].

By: H. Lee, Y. Xu & A. Porterfield

Sources: Web Of Science, ORCID
Added: March 7, 2022

2021 article

Antecedents and moderators of consumer adoption toward AR-enhanced virtual try-on technology: A stimulus-organism-response approach

Lee, H., Xu, Y., & Porterfield, A. (2021, November 12). INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Vol. 11, p. [""].

By: H. Lee, Y. Xu & A. Porterfield

Sources: ORCID, Web Of Science
Added: November 3, 2021

2021 journal article

Consumers' acceptance and diffusion of word-of-mouth in social brand community: the moderating effect of self-monitoring

Journal of Fashion Marketing and Management: An International Journal, 25(1), 1–23.

By: H. Lee & S. Hwang

Source: ORCID
Added: September 9, 2020

2021 journal article

Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects

Journal of Fashion Marketing and Management: An International Journal, 25(1), 45–62.

By: H. Lee, Y. Xu & A. Porterfield

Source: ORCID
Added: June 23, 2020

2020 journal article

Classification of virtual fitting room technologies in the fashion industry: from the perspective of consumer experience

International Journal of Fashion Design, Technology and Education, 9, 1–10.

By: H. Lee & Y. Xu

Source: ORCID
Added: September 11, 2019

2020 article

Millennials' Intention to Use Self-Checkout Technology in Different Fashion Retail Formats: Perceived Benefits and Risks

CLOTHING AND TEXTILES RESEARCH JOURNAL, Vol. 5, p. 0887302X2092657.

By: H. Lee & K. Leonas

Sources: ORCID, Web Of Science
Added: June 8, 2020

2020 journal article

Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers

Journal of Fashion Marketing and Management: An International Journal, 24(2), 175–194.

By: H. Lee, Y. Xu & A. Li

Source: ORCID
Added: September 9, 2020

2020 article

Young luxury fashion consumers' preferences in multi-channel environment

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT.

By: H. Lee, L. Rothenberg & Y. Xu

Sources: Web Of Science, ORCID
Added: March 10, 2020

2019 journal article

The Effects of Cultural Self-Construal and Self-Disclosure on Attachment and Relationship Satisfaction in SNS

CLOTHING AND TEXTILES RESEARCH JOURNAL, 37(2), 119–135.

By: H. Lee & S. Hwang

Sources: Web Of Science, ORCID
Added: March 11, 2019

2018 journal article

Customer experiences, the key to survive in an omni channel environment: Use of virtual technology

Journal of Textile and Apparel, Technology and Management. https://ojs.cnr.ncsu.edu/index.php/JTATM/article/view/13353

By: H. Lee & K. Leonas

Source: ORCID
Added: February 2, 2022

Employment

2022 - present

University of South Carolina Columbia, South Carolina, US
Assistant Professor Retailing