Works (12)
Updated: February 12th, 2024 13:56
2022 journal article
Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach
SUSTAINABILITY, 14(12).
author keywords: luxury fashion rental; motivations; self-determination theory; sustainable luxury consumption
www.mdpi.com (publisher PDF)
Sources: ORCID, Web Of Science, NC State University Libraries
Added: June 23, 2022
2022 journal article
Influence of motivational orientations on consumers' adoption of virtual fitting rooms (VFRs): moderating effects of fashion leadership and technology visibility
INTERNATIONAL JOURNAL OF FASHION DESIGN TECHNOLOGY AND EDUCATION, 15(3), 297–307.
author keywords: Virtual fitting room; motivational orientation; perceived value; fashion leadership; technology visibility
UN Sustainable Development Goal Categories
4. Quality Education
(Web of Science)
Sources: ORCID, Web Of Science, NC State University Libraries
Added: March 7, 2022
2022 article
Virtual Fitting Rooms for Online Apparel Shopping: An Exploration of Consumer Perceptions
Lee, H., Xu, Y., & Porterfield, A. (2022, February 8). FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL, Vol. 2.
author keywords: adoption; desirability-feasibility framework; focus group; perceptions; virtual fitting room (VFR)
Sources: Web Of Science, NC State University Libraries
Added: March 7, 2022
2021 article
Antecedents and moderators of consumer adoption toward AR-enhanced virtual try-on technology: A stimulus-organism-response approach
Lee, H., Xu, Y., & Porterfield, A. (2021, November 12). INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Vol. 11.
author keywords: adoption; augmented reality; perceived value; personality traits; technology attributes; telepresence; virtual try-on
Sources: ORCID, Web Of Science, NC State University Libraries
Added: November 3, 2021
2021 journal article
Consumers' acceptance and diffusion of word-of-mouth in social brand community: the moderating effect of self-monitoring
Journal of Fashion Marketing and Management: An International Journal, 25(1), 1–23.
author keywords: Word-of-mouth; Online brand community; Social networking sites; Self-monitoring; Social brand community
Source: ORCID
Added: September 9, 2020
2021 journal article
Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects
Journal of Fashion Marketing and Management: An International Journal, 25(1), 45–62.
author keywords: Telepresence; Interactivity; Attitudes; Adoption; Virtual fitting room; Augmentation
TL;DR:
Empirical results suggest significant positive influences of media characteristics, including perceived interactivity and augmentation, on telepresence, which, in turn, influenced attitudes and adoption intention towards augmented reality (AR)-based virtual fitting rooms (VFRs).
(via Semantic Scholar)
Source: ORCID
Added: June 23, 2020
2021 journal article
Millennials' Intention to Use Self-Checkout Technology in Different Fashion Retail Formats: Perceived Benefits and Risks
CLOTHING AND TEXTILES RESEARCH JOURNAL, 39(4), 264–280.
author keywords: self-checkout; fashion; use intention; perceptions; millennials; need for human interaction
Sources: Web Of Science, ORCID, NC State University Libraries
Added: June 8, 2020
2020 journal article
Classification of virtual fitting room technologies in the fashion industry: from the perspective of consumer experience
International Journal of Fashion Design, Technology and Education, 9, 1–10.
author keywords: Virtual fitting room; fashion; consumer experience
TL;DR:
Seven distinctive types of VFRs available in the marketplace were identified, each providing different consumer experiences and satisfaction via their different levels of realism in the simulation process.
(via Semantic Scholar)
Source: ORCID
Added: September 11, 2019
2020 journal article
Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers
Journal of Fashion Marketing and Management: An International Journal, 24(2), 175–194.
author keywords: Perception; Technology adoption; Technology visibility; Virtual fitting room
Source: ORCID
Added: September 9, 2020
2020 journal article
Young luxury fashion consumers' preferences in multi-channel environment
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 48(3), 244–261.
author keywords: Multi-channel; Conjoint analysis; Luxury consumer; Product attribute; Channel attribute
TL;DR:
Findings indicate that low price was the most important factor that influenced young consumers' preferences, and the optimal combination of key product and channel attributes that is most preferable to young luxury fashion consumers in the multi-channel environment is proposed.
(via Semantic Scholar)
Sources: Web Of Science, ORCID, NC State University Libraries
Added: March 10, 2020
2019 journal article
The Effects of Cultural Self-Construal and Self-Disclosure on Attachment and Relationship Satisfaction in SNS
CLOTHING AND TEXTILES RESEARCH JOURNAL, 37(2), 119–135.
author keywords: consumer behavior; digital communication; Korea; marketing; satisfaction
UN Sustainable Development Goal Categories
3. Good Health and Well-being
(Web of Science)
Sources: Web Of Science, ORCID, NC State University Libraries
Added: March 11, 2019
2018 journal article
Customer experiences, the key to survive in an omni channel environment: Use of virtual technology
Journal of Textile and Apparel, Technology and Management. https://ojs.cnr.ncsu.edu/index.php/JTATM/article/view/13353
Source: ORCID
Added: February 2, 2022
Employment
Updated: May 24th, 2022 21:06
2022 - present
University of South Carolina Columbia, South Carolina, US
Assistant Professor
Retailing
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