Hanna Lee

Textile & Apparel, Technology

https://orcid.org/0000-0002-8810-2807

Works (12)

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2022 journal article

Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach

SUSTAINABILITY, 14(12).

By: Y. Ruan *, Y. Xu  & H. Lee 

author keywords: luxury fashion rental; motivations; self-determination theory; sustainable luxury consumption
Sources: ORCID, Web Of Science
Added: June 23, 2022

2022 journal article

Influence of motivational orientations on consumers' adoption of virtual fitting rooms (VFRs): moderating effects of fashion leadership and technology visibility

INTERNATIONAL JOURNAL OF FASHION DESIGN TECHNOLOGY AND EDUCATION, 15(3), 297–307.

By: H. Lee  & Y. Xu 

author keywords: Virtual fitting room; motivational orientation; perceived value; fashion leadership; technology visibility
Sources: ORCID, Web Of Science
Added: March 7, 2022

2022 article

Virtual Fitting Rooms for Online Apparel Shopping: An Exploration of Consumer Perceptions

Lee, H., Xu, Y., & Porterfield, A. (2022, February 8). FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL, Vol. 2.

By: H. Lee , Y. Xu  & A. Porterfield 

author keywords: adoption; desirability-feasibility framework; focus group; perceptions; virtual fitting room (VFR)
Sources: Web Of Science, ORCID
Added: March 7, 2022

2021 article

Antecedents and moderators of consumer adoption toward AR-enhanced virtual try-on technology: A stimulus-organism-response approach

Lee, H., Xu, Y., & Porterfield, A. (2021, November 12). INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Vol. 11.

By: H. Lee , Y. Xu  & A. Porterfield 

author keywords: adoption; augmented reality; perceived value; personality traits; technology attributes; telepresence; virtual try-on
Sources: ORCID, Web Of Science
Added: November 3, 2021

2021 journal article

Consumers' acceptance and diffusion of word-of-mouth in social brand community: the moderating effect of self-monitoring

Journal of Fashion Marketing and Management: An International Journal, 25(1), 1–23.

By: H. Lee  & S. Hwang

author keywords: Word-of-mouth; Online brand community; Social networking sites; Self-monitoring; Social brand community
Source: ORCID
Added: September 9, 2020

2021 journal article

Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects

Journal of Fashion Marketing and Management: An International Journal, 25(1), 45–62.

By: H. Lee , Y. Xu  & A. Porterfield

author keywords: Telepresence; Interactivity; Attitudes; Adoption; Virtual fitting room; Augmentation
Source: ORCID
Added: June 23, 2020

2021 journal article

Millennials' Intention to Use Self-Checkout Technology in Different Fashion Retail Formats: Perceived Benefits and Risks

CLOTHING AND TEXTILES RESEARCH JOURNAL, 39(4), 264–280.

By: H. Lee  & K. Leonas

author keywords: self-checkout; fashion; use intention; perceptions; millennials; need for human interaction
Sources: Web Of Science, ORCID
Added: June 8, 2020

2020 journal article

Classification of virtual fitting room technologies in the fashion industry: from the perspective of consumer experience

International Journal of Fashion Design, Technology and Education, 9, 1–10.

By: H. Lee  & Y. Xu 

author keywords: Virtual fitting room; fashion; consumer experience
Source: ORCID
Added: September 11, 2019

2020 journal article

Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers

Journal of Fashion Marketing and Management: An International Journal, 24(2), 175–194.

By: H. Lee , Y. Xu  & A. Li

author keywords: Perception; Technology adoption; Technology visibility; Virtual fitting room
Source: ORCID
Added: September 9, 2020

2020 journal article

Young luxury fashion consumers' preferences in multi-channel environment

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 48(3), 244–261.

By: H. Lee , L. Rothenberg  & Y. Xu 

author keywords: Multi-channel; Conjoint analysis; Luxury consumer; Product attribute; Channel attribute
Sources: Web Of Science, ORCID
Added: March 10, 2020

2019 journal article

The Effects of Cultural Self-Construal and Self-Disclosure on Attachment and Relationship Satisfaction in SNS

CLOTHING AND TEXTILES RESEARCH JOURNAL, 37(2), 119–135.

By: H. Lee  & S. Hwang*

author keywords: consumer behavior; digital communication; Korea; marketing; satisfaction
Sources: Web Of Science, ORCID
Added: March 11, 2019

2018 journal article

Customer experiences, the key to survive in an omni channel environment: Use of virtual technology

Journal of Textile and Apparel, Technology and Management. https://ojs.cnr.ncsu.edu/index.php/JTATM/article/view/13353

By: H. Lee  & K. Leonas

ojs.cnr.ncsu.edu
Source: ORCID
Added: February 2, 2022

Employment

2022 - present

University of South Carolina Columbia, South Carolina, US
Assistant Professor Retailing