Hanna Lee

Works (19)

Updated: July 1st, 2025 09:57

2025 article

Environmental consequences of interacting effects of changes in stratospheric ozone, ultraviolet radiation, and climate: UNEP Environmental Effects Assessment Panel, Update 2024 (vol 24, pg 357, 2025)

Neale, P. J., Hylander, S., Banaszak, A. T., Haeder, D.-P., Rose, K. C., Vione, D., … Zepp, R. G. (2025, May 8). PHOTOCHEMICAL & PHOTOBIOLOGICAL SCIENCES, Vol. 5.

By: P. Neale *, S. Hylander *, A. Banaszak *, D. Haeder, K. Rose *, D. Vione *, S. Wangberg *, M. Jansen * ...

topics (OpenAlex): Climate Change and Health Impacts; Air Quality and Health Impacts; Atmospheric and Environmental Gas Dynamics
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
13. Climate Action (OpenAlex)
Sources: Web Of Science, NC State University Libraries
Added: May 19, 2025

2025 conference paper

Visual Cues, Brand Essence and Purchase Intention of Virtual Luxury NFTs: A Moderated Moderated Mediation (MMD) Model

Lee, H., Xu, Y., Han, W., & Lin, X. (2025, January 13).

By: H. Lee n , Y. Xu  n, W. Han  n & X. Lin n

topics (OpenAlex): Aesthetic Perception and Analysis; Consumer Behavior in Brand Consumption and Identification; Color perception and design
Source: ORCID
Added: January 13, 2025

2025 conference paper

Young Consumers' Motivations for Virtual Luxury NFT Wearables: Moderating Effects of Gender and Income

Lee, H., Rana, M. R. I., & Xu, Y. (2025, January 13).

By: H. Lee n , M. Rana * & Y. Xu  n

topics (OpenAlex): Consumer Perception and Purchasing Behavior; Fashion and Cultural Textiles; Diverse Topics in Contemporary Research
Source: ORCID
Added: January 13, 2025

2024 article

Consumer coping via fashion shopping during the COVID-19 pandemic: a Stimulus-Organism-Response (SOR) approach

Lee, H., Xu, Y., & Han, W. (2024, July 11). INTERNATIONAL JOURNAL OF FASHION DESIGN TECHNOLOGY AND EDUCATION, Vol. 7.

By: H. Lee* , Y. Xu n  & W. Han n 

author keywords: Covid-19; emotion; coping; self-efficacy; fashion consumption
topics (OpenAlex): Consumer Retail Behavior Studies; COVID-19 Pandemic Impacts; Consumer Behavior in Brand Consumption and Identification
Sources: Web Of Science, ORCID, NC State University Libraries
Added: July 15, 2024

2024 article

Impacts of the COVID-19 infodemic on emotions through cognitive appraisals

Han, W., Lee, H., Xu, Y., & Cheng, Y. (2024, June 11). ONLINE INFORMATION REVIEW, Vol. 6.

By: W. Han* , H. Lee* , Y. Xu*  & Y. Cheng

author keywords: Infodemic; Information overload; Information untrustworthiness; COVID-19; Cognitive appraisal theory; Emotion
topics (OpenAlex): Misinformation and Its Impacts; Media Influence and Health; COVID-19 and Mental Health
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
3. Good Health and Well-being (Web of Science; OpenAlex)
Sources: Web Of Science, ORCID, NC State University Libraries
Added: June 15, 2024

2024 article

The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs)

Lee, H., Xu, Y., & Porterfield, A. (2024, January 30). JOURNAL OF FASHION MARKETING AND MANAGEMENT, Vol. 1.

By: H. Lee* , Y. Xu n  & A. Porterfield n 

author keywords: Virtual fitting room; Regulatory focus; Perception; Adoption; Prior experience
topics (OpenAlex): Technology Adoption and User Behaviour; Consumer Behavior in Brand Consumption and Identification; Customer Service Quality and Loyalty
Sources: ORCID, Web Of Science, NC State University Libraries
Added: February 2, 2024

2024 article

Transforming luxury: young consumers' motivations towards purchasing virtual luxury non-fungible token wearables

Lee, H., Rana, M. R. I., & Xu, Y. (2024, September 18). INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, Vol. 9.

By: H. Lee* , M. Rana & Y. Xu* 

author keywords: Luxury; NFT; Virtual wearable; Motivation; Engagement
topics (OpenAlex): Digital Marketing and Social Media; Consumer Behavior in Brand Consumption and Identification; Consumer Retail Behavior Studies
Sources: ORCID, Web Of Science, NC State University Libraries
Added: September 22, 2024

2022 journal article

Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach

SUSTAINABILITY, 14(12).

By: Y. Ruan*, Y. Xu n  & H. Lee* 

author keywords: luxury fashion rental; motivations; self-determination theory; sustainable luxury consumption
topics (OpenAlex): Sharing Economy and Platforms; Consumer Retail Behavior Studies; Consumer Behavior in Brand Consumption and Identification
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: ORCID, Web Of Science, NC State University Libraries
Added: June 23, 2022

2022 journal article

Influence of motivational orientations on consumers' adoption of virtual fitting rooms (VFRs): moderating effects of fashion leadership and technology visibility

INTERNATIONAL JOURNAL OF FASHION DESIGN TECHNOLOGY AND EDUCATION, 15(3), 297–307.

By: H. Lee*  & Y. Xu n 

author keywords: Virtual fitting room; motivational orientation; perceived value; fashion leadership; technology visibility
topics (OpenAlex): Consumer Retail Behavior Studies; Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
4. Quality Education (Web of Science)
Sources: ORCID, Web Of Science, NC State University Libraries
Added: March 7, 2022

2022 article

Virtual Fitting Rooms for Online Apparel Shopping: An Exploration of Consumer Perceptions

Lee, H., Xu, Y., & Porterfield, A. (2022, February 8). FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL, Vol. 2.

By: H. Lee* , Y. Xu n  & A. Porterfield n 

author keywords: adoption; desirability-feasibility framework; focus group; perceptions; virtual fitting room (VFR)
topics (OpenAlex): Consumer Retail Behavior Studies; Technology Adoption and User Behaviour; Digital Marketing and Social Media
Sources: Web Of Science, NC State University Libraries
Added: March 7, 2022

2021 article

Antecedents and moderators of consumer adoption toward AR-enhanced virtual try-on technology: A stimulus-organism-response approach

Lee, H., Xu, Y., & Porterfield, A. (2021, November 12). INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Vol. 11.

By: H. Lee* , Y. Xu n  & A. Porterfield n 

author keywords: adoption; augmented reality; perceived value; personality traits; technology attributes; telepresence; virtual try-on
topics (OpenAlex): Virtual Reality Applications and Impacts; Technology Adoption and User Behaviour; Consumer Retail Behavior Studies
Sources: ORCID, Web Of Science, NC State University Libraries
Added: November 3, 2021

2020 journal article

Consumers' acceptance and diffusion of word-of-mouth in social brand community: the moderating effect of self-monitoring

Journal of Fashion Marketing and Management: An International Journal, 25(1), 1–23.

By: H. Lee n  & S. Hwang*

author keywords: Word-of-mouth; Online brand community; Social networking sites; Self-monitoring; Social brand community
topics (OpenAlex): Digital Marketing and Social Media; Technology Adoption and User Behaviour; Impact of Technology on Adolescents
Source: ORCID
Added: September 9, 2020

2020 journal article

Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects

Journal of Fashion Marketing and Management: An International Journal, 25(1), 45–62.

By: H. Lee n , Y. Xu n  & A. Porterfield n

author keywords: Telepresence; Interactivity; Attitudes; Adoption; Virtual fitting room; Augmentation
topics (OpenAlex): Virtual Reality Applications and Impacts; Augmented Reality Applications; Technology Adoption and User Behaviour
TL;DR: Empirical results suggest significant positive influences of media characteristics, including perceived interactivity and augmentation, on telepresence, which, in turn, influenced attitudes and adoption intention towards augmented reality (AR)-based virtual fitting rooms (VFRs). (via Semantic Scholar)
Source: ORCID
Added: June 23, 2020

2020 journal article

Millennials' Intention to Use Self-Checkout Technology in Different Fashion Retail Formats: Perceived Benefits and Risks

CLOTHING AND TEXTILES RESEARCH JOURNAL, 39(4), 264–280.

By: H. Lee n  & K. Leonas n

author keywords: self-checkout; fashion; use intention; perceptions; millennials; need for human interaction
topics (OpenAlex): Consumer Retail Behavior Studies; Consumer Behavior in Brand Consumption and Identification; Digital Marketing and Social Media
Sources: Web Of Science, ORCID, NC State University Libraries
Added: June 8, 2020

2020 journal article

Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers

Journal of Fashion Marketing and Management: An International Journal, 24(2), 175–194.

By: H. Lee n , Y. Xu n  & A. Li n

author keywords: Perception; Technology adoption; Technology visibility; Virtual fitting room
topics (OpenAlex): Technology Adoption and User Behaviour; Digital Marketing and Social Media; Customer Service Quality and Loyalty
Source: ORCID
Added: September 9, 2020

2020 journal article

Young luxury fashion consumers' preferences in multi-channel environment

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 48(3), 244–261.

By: H. Lee n , L. Rothenberg n  & Y. Xu n 

author keywords: Multi-channel; Conjoint analysis; Luxury consumer; Product attribute; Channel attribute
topics (OpenAlex): Consumer Retail Behavior Studies; Consumer Behavior in Brand Consumption and Identification; Consumer Market Behavior and Pricing
TL;DR: Findings indicate that low price was the most important factor that influenced young consumers' preferences, and the optimal combination of key product and channel attributes that is most preferable to young luxury fashion consumers in the multi-channel environment is proposed. (via Semantic Scholar)
Sources: Web Of Science, ORCID, NC State University Libraries
Added: March 10, 2020

2019 journal article

Classification of virtual fitting room technologies in the fashion industry: from the perspective of consumer experience

International Journal of Fashion Design, Technology and Education, 9, 1–10.

By: H. Lee n  & Y. Xu n 

author keywords: Virtual fitting room; fashion; consumer experience
topics (OpenAlex): Consumer Retail Behavior Studies; Color perception and design; Consumer Behavior in Brand Consumption and Identification
TL;DR: Seven distinctive types of VFRs available in the marketplace were identified, each providing different consumer experiences and satisfaction via their different levels of realism in the simulation process. (via Semantic Scholar)
Source: ORCID
Added: September 11, 2019

2018 journal article

Customer experiences, the key to survive in an omni channel environment: Use of virtual technology

Journal of Textile and Apparel, Technology and Management. https://ojs.cnr.ncsu.edu/index.php/JTATM/article/view/13353

By: H. Lee  & K. Leonas

ojs.cnr.ncsu.edu
Source: ORCID
Added: February 2, 2022

2018 journal article

The Effects of Cultural Self-Construal and Self-Disclosure on Attachment and Relationship Satisfaction in SNS

CLOTHING AND TEXTILES RESEARCH JOURNAL, 37(2), 119–135.

By: H. Lee*  & S. Hwang*

author keywords: consumer behavior; digital communication; Korea; marketing; satisfaction
topics (OpenAlex): Customer Service Quality and Loyalty; Digital Marketing and Social Media; Technology Adoption and User Behaviour
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: Web Of Science, ORCID, NC State University Libraries
Added: March 11, 2019

Employment

Updated: June 25th, 2024 09:45

2024 - present

North Carolina State University Raleigh, US
Assistant Professor TATM

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