2020 journal article
Classification of virtual fitting room technologies in the fashion industry: from the perspective of consumer experience
International Journal of Fashion Design, Technology and Education, 9, 1–10.
2020 journal article
Consumers' acceptance and diffusion of word-of-mouth in social brand community: the moderating effect of self-monitoring
Journal of Fashion Marketing and Management: An International Journal, ahead-of-print(ahead-of-print).
2020 journal article
Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects
Journal of Fashion Marketing and Management: An International Journal, ahead-of-print(ahead-of-print).
2020 article
Millennials' Intention to Use Self-Checkout Technology in Different Fashion Retail Formats: Perceived Benefits and Risks
CLOTHING AND TEXTILES RESEARCH JOURNAL.
2020 journal article
Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers
Journal of Fashion Marketing and Management: An International Journal, ahead-of-print(ahead-of-print).
2020 article
Young luxury fashion consumers' preferences in multi-channel environment
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT.
2019 journal article
The Effects of Cultural Self-Construal and Self-Disclosure on Attachment and Relationship Satisfaction in SNS
CLOTHING AND TEXTILES RESEARCH JOURNAL, 37(2), 119–135.