Works (12)
Updated: July 5th, 2023 15:30
2022 journal article
Consumer Motivations for Luxury Fashion Rental: A Second-Order Factor Analysis Approach
SUSTAINABILITY, 14(12).
author keywords: luxury fashion rental; motivations; self-determination theory; sustainable luxury consumption
www.mdpi.com (publisher PDF)
Sources: ORCID, Web Of Science
Added: June 23, 2022
2022 journal article
Influence of motivational orientations on consumers' adoption of virtual fitting rooms (VFRs): moderating effects of fashion leadership and technology visibility
INTERNATIONAL JOURNAL OF FASHION DESIGN TECHNOLOGY AND EDUCATION, 15(3), 297–307.
author keywords: Virtual fitting room; motivational orientation; perceived value; fashion leadership; technology visibility
Sources: ORCID, Web Of Science
Added: March 7, 2022
2022 article
Virtual Fitting Rooms for Online Apparel Shopping: An Exploration of Consumer Perceptions
Lee, H., Xu, Y., & Porterfield, A. (2022, February 8). FAMILY & CONSUMER SCIENCES RESEARCH JOURNAL, Vol. 2.
author keywords: adoption; desirability-feasibility framework; focus group; perceptions; virtual fitting room (VFR)
Sources: Web Of Science, ORCID
Added: March 7, 2022
2021 article
Antecedents and moderators of consumer adoption toward AR-enhanced virtual try-on technology: A stimulus-organism-response approach
Lee, H., Xu, Y., & Porterfield, A. (2021, November 12). INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Vol. 11.
author keywords: adoption; augmented reality; perceived value; personality traits; technology attributes; telepresence; virtual try-on
Sources: ORCID, Web Of Science
Added: November 3, 2021
2021 journal article
Consumers' acceptance and diffusion of word-of-mouth in social brand community: the moderating effect of self-monitoring
Journal of Fashion Marketing and Management: An International Journal, 25(1), 1–23.
author keywords: Word-of-mouth; Online brand community; Social networking sites; Self-monitoring; Social brand community
Source: ORCID
Added: September 9, 2020
2021 journal article
Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects
Journal of Fashion Marketing and Management: An International Journal, 25(1), 45–62.
author keywords: Telepresence; Interactivity; Attitudes; Adoption; Virtual fitting room; Augmentation
Source: ORCID
Added: June 23, 2020
2021 journal article
Millennials' Intention to Use Self-Checkout Technology in Different Fashion Retail Formats: Perceived Benefits and Risks
CLOTHING AND TEXTILES RESEARCH JOURNAL, 39(4), 264–280.
author keywords: self-checkout; fashion; use intention; perceptions; millennials; need for human interaction
Sources: Web Of Science, ORCID
Added: June 8, 2020
2020 journal article
Classification of virtual fitting room technologies in the fashion industry: from the perspective of consumer experience
International Journal of Fashion Design, Technology and Education, 9, 1–10.
author keywords: Virtual fitting room; fashion; consumer experience
Source: ORCID
Added: September 11, 2019
2020 journal article
Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers
Journal of Fashion Marketing and Management: An International Journal, 24(2), 175–194.
author keywords: Perception; Technology adoption; Technology visibility; Virtual fitting room
Source: ORCID
Added: September 9, 2020
2020 journal article
Young luxury fashion consumers' preferences in multi-channel environment
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 48(3), 244–261.
author keywords: Multi-channel; Conjoint analysis; Luxury consumer; Product attribute; Channel attribute
Sources: Web Of Science, ORCID
Added: March 10, 2020
2019 journal article
The Effects of Cultural Self-Construal and Self-Disclosure on Attachment and Relationship Satisfaction in SNS
CLOTHING AND TEXTILES RESEARCH JOURNAL, 37(2), 119–135.
author keywords: consumer behavior; digital communication; Korea; marketing; satisfaction
Sources: Web Of Science, ORCID
Added: March 11, 2019
2018 journal article
Customer experiences, the key to survive in an omni channel environment: Use of virtual technology
Journal of Textile and Apparel, Technology and Management. https://ojs.cnr.ncsu.edu/index.php/JTATM/article/view/13353
Source: ORCID
Added: February 2, 2022
Employment
Updated: May 24th, 2022 21:06
2022 - present
University of South Carolina Columbia, South Carolina, US
Assistant Professor
Retailing
