Hanna Lee

Consumers' acceptance and diffusion of word-of-mouth in social brand community: the moderating effect of self-monitoring

Journal of Fashion Marketing and Management: An International Journal, 25(1), 1–23.

Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects

Journal of Fashion Marketing and Management: An International Journal, 25(1), 45–62.

Classification of virtual fitting room technologies in the fashion industry: from the perspective of consumer experience

International Journal of Fashion Design, Technology and Education, 9, 1–10.

Millennials' Intention to Use Self-Checkout Technology in Different Fashion Retail Formats: Perceived Benefits and Risks

CLOTHING AND TEXTILES RESEARCH JOURNAL.

Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers

Journal of Fashion Marketing and Management: An International Journal, ahead-of-print(ahead-of-print).

Young luxury fashion consumers' preferences in multi-channel environment

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT.

The Effects of Cultural Self-Construal and Self-Disclosure on Attachment and Relationship Satisfaction in SNS

CLOTHING AND TEXTILES RESEARCH JOURNAL, 37(2), 119–135.