2023 journal article
A Segmentation Study of Digital Pirates and Understanding the Effectiveness of Targeted Anti-Piracy Communication
JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, 18(3), 1560–1579.
2021 journal article
Improving the Effectiveness of Anti-Piracy Educational Deterrence Efforts: The Role of Message Frame, Issue Involvement, Risk Perception, and Message Evidence on Perceived Message Effectiveness
JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, 16(3), 298–319.
2018 journal article
An Empirical Investigation of Smartphone Adoption in Pakistan
INTERNATIONAL JOURNAL OF TECHNOLOGY AND HUMAN INTERACTION, 14(3), 1–20.